Click Without Compromise: Online Advertising Measurement via Per User
Differential Privacy
Click Without Compromise: Online Advertising Measurement via Per User
Differential Privacy
Online advertising is a cornerstone of the Internet ecosystem, with advertising measurement playing a crucial role in optimizing efficiency. Ad measurement entails attributing desired behaviors, such as purchases, to ad exposures across various platforms, necessitating the collection of user activities across these platforms. As this practice faces increasing restrictions due …