Executive Voiced Laughter and Social Approval: An Explorative Machine Learning Study
Executive Voiced Laughter and Social Approval: An Explorative Machine Learning Study
We study voiced laughter in executive communication and its effect on social approval. Integrating research on laughter, affect-as-information, and infomediaries’ social evaluations of firms, we hypothesize that voiced laughter in executive communication positively affects social approval, defined as audience perceptions of affinity towards the organizations. We also surmise that the …