Decision-Making Context Interaction Network for Click-Through Rate Prediction
Decision-Making Context Interaction Network for Click-Through Rate Prediction
Click-through rate (CTR) prediction is crucial in recommendation and online advertising systems. Existing methods usually model user behaviors, while ignoring the informative context which influences the user to make a click decision, e.g., click pages and pre-ranking candidates that inform inferences about user interests, leading to suboptimal performance. In this …