AdsGNN: Behavior-Graph Augmented Relevance Modeling in Sponsored Search
AdsGNN: Behavior-Graph Augmented Relevance Modeling in Sponsored Search
Sponsored search ads appear next to search results when people look for products and services on search engines. In recent years, they have become one of the most lucrative channels for marketing. As the fundamental basis of search ads, relevance modeling has attracted increasing attention due to the significant research …