Holistic Influence Maximization: Combining Scalability and Efficiency with Opinion-Aware Models
Holistic Influence Maximization: Combining Scalability and Efficiency with Opinion-Aware Models
The steady growth of graph data from social networks has resulted in wide-spread research in finding solutions to the influence maximization problem. In this paper, we propose a holistic solution to the influence maximization (IM) problem. (1) We introduce an opinion-cum-interaction (OI) model that closely mirrors the real-world scenarios. Under …