Social Interactions or Business Transactions?What customer reviews disclose about Airbnb marketplace
Social Interactions or Business Transactions?What customer reviews disclose about Airbnb marketplace
Airbnb is one of the most successful examples of sharing economy marketplaces. With rapid and global market penetration, understanding its attractiveness and evolving growth opportunities is key to plan business decision making. There is an ongoing debate, for example, about whether Airbnb is a hospitality service that fosters social exchanges …