Personalized Purchase Prediction of Market Baskets with Wasserstein-Based Sequence Matching
Personalized Purchase Prediction of Market Baskets with Wasserstein-Based Sequence Matching
Personalization in marketing aims at improving the shopping experience of customers by tailoring services to individuals. In order to achieve this, businesses must be able to make personalized predictions regarding the next purchase. That is, one must forecast the exact list of items that will comprise the next purchase, i.e., …