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The influence of societal individualism on a century of tobacco use: modelling the prevalence of smoking

The influence of societal individualism on a century of tobacco use: modelling the prevalence of smoking

Smoking of tobacco is predicted to cause approximately six million deaths worldwide in 2014. Responding effectively to this epidemic requires a thorough understanding of how smoking behaviour is transmitted and modified. Here, we present a new mathematical model of the social dynamics that cause cigarette smoking to spread in a …