Social Desirability Bias in CATI, IVR, and Web Surveys: The Effects of Mode and Question Sensitivity
Social Desirability Bias in CATI, IVR, and Web Surveys: The Effects of Mode and Question Sensitivity
Although it is well established that self-administered questionnaires tend to yield fewer reports in the socially desirable direction than do interviewer-administered questionnaires, less is known about whether different modes of self-administration vary in their effects on socially desirable responding. In addition, most mode comparison studies lack validation data and thus …