Causally Driven Incremental Multi Touch Attribution Using a Recurrent Neural Network

Ruihuan Du, Zhong Yu, Harikesh S. Nair, Bo Cui, Ruyang Shou

Type: Preprint

Publication Date: 2019-02-01

Citations: 7

Locations

arXiv (Cornell University) - View

Similar Works

Action	Title	Year	Authors
+	Causally Driven Incremental Multi Touch Attribution Using a Recurrent Neural Network	2019	Ruihuan Du Yu Zhong Harikesh S. Nair Bo Cui Ruyang Shou
+	CAMTA: Causal Attention Model for Multi-touch Attribution	2020	Sachin Kumar Garima Gupta Ranjitha Prasad Arnab Chatterjee Lovekesh Vig Gautam Shroff
+	CAMTA: Causal Attention Model for Multi-touch Attribution	2020	Sachin Kumar Garima Gupta Ranjitha Prasad Arnab Chatterjee Lovekesh Vig Gautam Shroff
+ PDF Chat	CAMTA: Causal Attention Model for Multi-touch Attribution	2020	Sachin Kumar Garima Gupta Ranjitha Prasad Arnab Chatterjee Lovekesh Vig Gautam Shroff
+ PDF Chat	Learning Multi-touch Conversion Attribution with Dual-attention Mechanisms for Online Advertising	2018	Kan Ren Yuchen Fang Weinan Zhang Shuhao Liu Jiajun Li Ya Zhang Yong Yu Jun Wang
+	DCRMTA: Unbiased Causal Representation for Multi-touch Attribution	2024	Jiaming Tang
+	Deep Neural Net with Attention for Multi-channel Multi-touch Attribution	2018	Ning li Sai Kumar Arava Chen Dong Zhenyu Yan Abhishek Pani
+	CausalMTA: Eliminating the User Confounding Bias for Causal Multi-touch Attribution	2022	Di Yao Chang Gong Lei Zhang Sheng Chen Jingping Bi
+	Interpretable Deep Learning Model for Online Multi-touch Attribution	2020	Dongdong Yang Kevin F. W. Dyer Senzhang Wang
+ PDF Chat	CausalMTA: Eliminating the User Confounding Bias for Causal Multi-touch Attribution	2022	Di Yao C. Gong Lei Zhang Sheng Chen Jingping Bi
+	A Graphical Point Process Framework for Understanding Removal Effects in Multi-Touch Attribution	2023	Jun Tao Qian Chen James W. Snyder Arava Sai Kumar Amirhossein Meisami Lingzhou Xue
+	Rec4Ad: A Free Lunch to Mitigate Sample Selection Bias for Ads CTR Prediction in Taobao	2023	Jingyue Gao Shuguang Han Zhu Han Siran Yang Yuning Jiang Jian Xu B. Zheng
+	Rec4Ad: A Free Lunch to Mitigate Sample Selection Bias for Ads CTR Prediction in Taobao	2023	Jingyue Gao Shuguang Han Han Zhu Siran Yang Yuning Jiang Jian Xu Bo Zheng
+ PDF Chat	A Time To Event Framework For Multi-touch Attribution	2023	Dinah Shender Ali Nasiri Amini Xinlong Bao Mert Dikmen Jing Wang Amy Richardson Fricke
+	A Time To Event Framework For Multi-touch Attribution	2020	Dinah Shender Ali Nasiri Amini Xinlong Bao Mert Dikmen Amy Richardson Jing Wang
+ PDF Chat	EGEAN: An Exposure-Guided Embedding Alignment Network for Post-Click Conversion Estimation	2024	Huajian Feng Guoxiao Zhang Yadong Zhang Yi We Qiang Liu
+ PDF Chat	Modeling the Sequential Dependence among Audience Multi-step Conversions with Multi-task Learning in Targeted Display Advertising	2021	Dongbo Xi Zhen Chen Peng Yan Yinger Zhang Yongchun Zhu Fuzhen Zhuang Yu Chen
+	Modeling the Sequential Dependence among Audience Multi-step Conversions with Multi-task Learning in Targeted Display Advertising	2021	Dongbo Xi Zhen Chen Peng Yan Yinger Zhang Yongchun Zhu Fuzhen Zhuang Yu Chen
+ PDF Chat	Modeling the Sequential Dependence among Audience Multi-step Conversions with Multi-task Learning in Targeted Display Advertising	2021	Dongbo Xi Zhen Chen Peng Yan Yinger Zhang Yongchun Zhu Fuzhen Zhuang Yu Chen
+	Estimating Ad Impact on Clicker Conversions for Causal Attribution: A Potential Outcomes Approach	2015	Joel Barajas Ram Akella Aaron Flores Marius Holtan

Works That Cite This (4)

Action	Title	Year	Authors
+	Inefficiencies in Digital Advertising Markets	2019	Brett R. Gordon Kinshuk Jerath Zsolt Katona Sridhar Narayanan Jiwoong Shin Kenneth C. Wilbur
+	A Time To Event Framework For Multi-touch Attribution	2020	Dinah Shender Ali Nasiri Amini Xinlong Bao Mert Dikmen Amy Richardson Jing Wang
+	Dynamic Knapsack Optimization Towards Efficient Multi-Channel Sequential Advertising	2020	Xiaotian Hao Zhaoqing Peng Yi Ma Guan Wang Junqi Jin Jianye Hao Shan Chen Rongquan Bai Mingzhou Xie Miao Xu
+	CAMTA: Causal Attention Model for Multi-touch Attribution	2020	Sachin Kumar Garima Gupta Ranjitha Prasad Arnab Chatterjee Lovekesh Vig Gautam Shroff

Works Cited by This (5)

Action	Title	Year	Authors
+	A Critical Review of Recurrent Neural Networks for Sequence Learning	2015	Zachary C. Lipton John Berkowitz Charles Elkan
+	Causally motivated attribution for online advertising	2012	B D'Alessandro Claudia Perlich Ori Stitelman Foster Provost
+ PDF Chat	Causal inference in economics and marketing	2016	Hal R. Varian
+	Adam: A Method for Stochastic Optimization	2014	Diederik P. Kingma Jimmy Ba
+	Path to Purchase: A Mutually Exciting Point Process Model for Online Advertising and Conversion	2014	Lizhen Xu Jason A. Duan Andrew B. Whinston