Business, Management and Accounting › Marketing

Consumer Behavior and Marketing Influence

Works Count: 79302

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Description

This cluster of papers focuses on consumer behavior, purchase decision making, and the factors influencing consumer choices in various industries such as retail, hospitality, and e-commerce. It explores the impact of brand image, service quality, customer satisfaction, e-wallet usage, online shopping, marketing mix elements, product quality, and trust on consumer preferences and decisions.

Keywords

Consumer Behavior; Purchase Decision; Brand Image; Service Quality; Customer Satisfaction; E-Wallet; Online Shopping; Marketing Mix; Product Quality; Trust

PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI PERUMAHAN OBAMA PT. NAILAH ADI KURNIA SEI MENCIRIM MEDAN

2017-12-01

Muhammad Fakhru Rizky Nasution , Hanifa Yasin

This study aimed to determine the effect of promotion and price to intention to buy. Sample that observed were 100 respondent that interest and would buy the product. The result … This study aimed to determine the effect of promotion and price to intention to buy. Sample that observed were 100 respondent that interest and would buy the product. The result showed that promotion and price, partially and simultaneously influence to intention to buy. Determinant coefficient showed that 14,3% variation of intention to buy had influenced by promotion and price.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN VIA INTERNET PADA TOKO ONLINE

2013-09-03

Mujiyana Mujiyana , Ingge Elissa

Penelitian ini menganalisis pengaruh faktor-faktor yang mempengaruhi keputusan pembelian via internet pada Toko Online. Perkembangan teknologi informasi yang begitu pesat termasuk internet membawa dampak yang besar bagi segala aspek, tidak … Penelitian ini menganalisis pengaruh faktor-faktor yang mempengaruhi keputusan pembelian via internet pada Toko Online. Perkembangan teknologi informasi yang begitu pesat termasuk internet membawa dampak yang besar bagi segala aspek, tidak terkecuali perkembangan dunia bisnis dan pemasaran. Hal ini tidak aneh mengingat jumlah pengguna internet yang terus tumbuh pesat dapat menjadi sebuah pasar yang potensial untuk dimasuki para pebisnis. Di lain pihak, praktik e-commerce dan e-bisnis ternyata mempunyai banyak keuntungan baik bagi perusahaan atau pun konsumen. Tujuan dari penelitian ini adalah untuk mengetahui adanya program periklanan, pemasaran melaui E- mail dan Kepercayaan konsumen terhadap pemrosesan informasi serta pengaruhnya terhadap Keputusan Pembelian produk-produk yang dijual di Toko Online. Penulisan ini menggunakan metode uji validitas dan relibilitas, uji normalitas, uji penyimpangan asumsi klasik seperti uji multikolinieritas dan uji heteroskedastisitas dan uji regresi linier berganda seperti uji t, uji f dan uji korelasi berganda dan determinasi, Analisis model persamaan struktural (structural equestion metode). Hasil yang diperoleh dari penelitian ini adalah variabel program periklanan menunjukkan bahwa pengaruh yang besar terhadap variabel pemprosesan informasi dengan nilai 0,001 dan variabel pemprosesan informasi mempunyai pengaruh langsung terhadap keputusan pembelian dengan nilai 0,001. Mengindikasikan bahwa variabel independen berpengaruh signifikan secara positif pada tingkat signifikansi sebesar 5%. Kata Kunci : periklanan di Internet, keputusan pembelian , E-commerce Abstract This study analyzes the influence of factors that affect the purchasing decision via the internet at Online stores. The development of rapid information technologies including the internet brings great impact for all aspects, no exception to business and marketing world. This is no surprise given the number of internet users continues to grow by leaps and bounds can be a potential market to enter the business. On the other hand, the practice of e-commerce and e-business turned out to have a lot of advantages both for companies or consumers. The purpose of this research is to know the existence of the program via E-mail advertising, marketing and consumer confidence as well as information processing to its influence on the decision to purchase products on sale in the Online store. Writing this using the method of test validity and reliability test, test the normality assumption deviation classics such as relevant test and heteroskedastisitas test and multiple linear regression tests such as t-test, f-test and test multiple correlation and determination, structural equation model Analysis (structural equestion metode). The results obtained from this research is variable advertising program indicate that a major effect of the variable with a value of 0.001 information processing and information processing variables have a direct influence on purchasing decisions with a value of 0.001. Indicates that the independent variable effect significantly positively on the level of significance of 5%. Keywords : advertising on the internet, purchasing decisions, E-Commerce

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BAURAN PEMASARAN (MARKETING MIX) PENGARUHNYA TERHADAP LOYALITAS KONSUMEN PADA FRESH MART BAHU MALL MANADO

2013-01-06

Christian A.D Selang

Bauran pemasaran adalah satu perangkat yang terdiri dari produk, harga, promosi dan distribusi, yang didalamnya akan menentukan tingkat keberhasilan pemasaran dan semua itu ditujukan untuk mendapatkan respon yang diinginkan dari … Bauran pemasaran adalah satu perangkat yang terdiri dari produk, harga, promosi dan distribusi, yang didalamnya akan menentukan tingkat keberhasilan pemasaran dan semua itu ditujukan untuk mendapatkan respon yang diinginkan dari pasar sasaran. Loyalitas pelanggan adalah hasil yang didapat dari satu organisasi yang menciptakan manfaat kepada pelanggannya, sehingga mereka akan tetap melakukan pembelian dan bahkan meningkatkan pembelian dari organisasi tersebut. Loyalitas konsumen yang sesungguhnya tercipta jika pelanggan menjadi advokat bagi perusahaan tanpa insentif sekalipun. Metode pengambilan sampel yang digunakan berdasarkan teknik non probability yaitu purposive Sampling, dimana sampel dipilih secara sengaja dan metode analisis yang digunakan adalah analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa secara parsial produk, harga berpengaruh signifikan terhadap loyalitas konsumen dan promosi, tempat tidak berpengaruh signifikan terhadap loyalitas konsumen. Secara Simultan produk, harga, promosi dan tempat berpengaruh signifikan terhadap Loyalitas Konsumen. Mengingat promosi dan tempat memiliki pengaruh yang lemah terhadap loyalitas konsumen, maka sebaiknya managemen memperhatikan dan meningkatkan peran dari promosi dan pemilihan tempat dalam perencanaan pemasaran perusahan. Kata kunci : bauran pemasaran, loyalitas konsumen

DAFTAR PUSTAKA Abdul, Rahim. (2000). Penggunaan Peta Konsep Untuk Meningkatkan Pencapaian Mata Pelajaran Bagi Siswa. Jurnal Pendidikan. Arikunto, Suharsimi (2009). Dasar-dasar Evaluasi Pendidikan. Bumi Aksara : Jakarta Dahar. R.w. (2011). Teori-teori Bela

2013-09-14

Mercy Meiliana Mercy Meiliana

ABSTR A K Peneliti ini menguji tentang Pengaruh Faktor Budaya, Sosial, Pribadi dan Psikologis Terhadap Keputusan Pembelian Produk Handphone Merek Nokia di Kota Padang. Responden dari penelitian ini adalah konsumen … ABSTR A K Peneliti ini menguji tentang Pengaruh Faktor Budaya, Sosial, Pribadi dan Psikologis Terhadap Keputusan Pembelian Produk Handphone Merek Nokia di Kota Padang. Responden dari penelitian ini adalah konsumen yang membeli atau yang menggunakan handphone Nokia di Kecematan Padang Barat dan Kecamatan Lubuk Kilangan. Populasi dalam penelitian ini adalah responden atau masyarakat yang membeli atau menggunakan handphone Nokia dengan jumlah sampelnya 100 orang responden, teknik pengambilan sampel disini dengan metode Quota Sampling. Data tersebut dikumpulkan melalui kuesioner yang di berikan langsung kepada responden. Metode analisis data yang digunakan adalah analisis deskriptif dengan menggunakan regresi linier berganda, Uji t, Uji R², Uji F. Kesimpulan dari penelitian bahwa Hipotesis secara parsial dan simultan dari variabel Faktor budaya, sosial, pribadi dan psikologis terhadap keputusan pembelian diterima dalam penelitian ini dengan persamaan regresi Y=4,869+0,097X 1 +0,312X 2 +0,440X 3 +0,261X 4 + e dengan nilai uji t masing-masing variabel faktor budaya besarnya pengaruh terhadap keputusan pembelian konsumen adalah sebesar 0,097%, variabel faktor sosial besarnya pengaruh terhadap keputusan pembelian konsumen adalah sebesar 0,312%, variabel faktor pribadi besarnya pengaruh terhadap keputusan pembelian konsumen adalah sebesar 0,440%, variabel faktor psikologis besarnya pengaruh terhadap keputusan pembelian konsumen adalah sebesar 0,261%. Keempat variabel yaitu faktor budaya, soasial, pribadi dan psikologis yang berpengaruh secara simultan dengan hasil sebagai berikut: Untuk melakukan pengujian secara simultan tentang pengaruh variabel faktor budaya (X ¹ ), sosial (X 2 ), pribadi (X 3 ), dan psikologis (X 4 ) terhadap keputusan pembelian (Y), Maka dapat dilihat dari ringkasan hasil analisa regresi yang memperlihatkan bahwa nilai Uji F adalah sebesar 10,700 dengan tingkat signifikansi 0,000. Nilai signifikansi ini berada jauh dibawah 0,05 sehingga dapat disimpulkan bahwa keempat variabel bebas secara simultan berpengaruh signifikan terhadap keputusan pembelian konsumen. Dengan demikian, Hipotesis kelima (H5) penelitian ini yang menyatakan variabel faktor budaya, sosial, pribadi dan psikologis secara simultan berpengaruh signifikan terhadap keputusan pembelian dinyatakan diterima. Kata Kunci : Faktor Budaya, faktor Sosial, faktor Pribadi, Faktor Psikologis, dan Keputusan Pembelian.

Analisa Pengaruh Citra Merek (Brand Image) Dan Kepercayaan Merek (Brand Trust) Terhadap Loyalitas Merek (Brand Loyalty) ADES PT. Ades Alfindo Putra Setia

2014-01-15

Danny Alexander Bastian

This study aims to explain the variable brand image and brand trust that affect brand loyalty ADES PT. Ades Alfindo Putra Setia. This type of research in this study include … This study aims to explain the variable brand image and brand trust that affect brand loyalty ADES PT. Ades Alfindo Putra Setia. This type of research in this study include causal research, which is a research finding and describing the relationship (cause and effect). The population of retailer ADES PT Ades Alfindo Putra Setia. Data collection techniques using observational methods by distributing questionnaires. Types and sources of data using primary data. The results of this study variables brand image is a significant positive effect on brand loyalty, brand trust affects brand loyalty, brand image and significant effect on brand trust.

LOYALITAS PELANGGAN: SEBUAH KAJIAN KONSEPTUAL SEBAGAI PANDUAN BAGI PENELITI

1999-07-01

Basu Swastha Dharmmesta

Customer loyalty of a specific brand, also called brand loyalty, is expected to get more academic attention from scholars to investigate. This article describes and analyses the concept of brand … Customer loyalty of a specific brand, also called brand loyalty, is expected to get more academic attention from scholars to investigate. This article describes and analyses the concept of brand loyalty to the extent to which attitudinal and behavioural approaches and structures become the loyalty domain. The structure of loyalty shows elements comprising cognition, affect, conation, and action. These elements reflect loyalty categories. Techniques of loyalty measurement such as brand choice sequence, proportion of purchase, brand preference, brand commitment, loyalty scale, and acceptance/rejection ratio are also elaborated. Customer satisfaction is not disregarded in the analysis since it closely relates to the concept of brand loyalty.

Pengaruh Kualitas Layanan, Kualitas Produk dan Nilai Nasabah Terhadap Kepuasan dan Loyalitas Nasabah Bank Mandiri

2009-12-11

Rachmad Hidayat

The objectives of this study is to measure customer level of satisfaction and loyalty toward banking service in East Java. This study is categorized as survey research with descriptive analysis … The objectives of this study is to measure customer level of satisfaction and loyalty toward banking service in East Java. This study is categorized as survey research with descriptive analysis method by taking sample from population and using questionnaire as the main data-collecting instrument. The population in this research is all customers of Mandiri Bank in East Java. The respondents are chosen by using probability sampling and systematic random sampling techniques. The research sample is chosen randomly for the first data whereas the following is using certain interval. The results of analysis using Structural Equation Modeling (SEM) model are: (1) Service quality has positive and significant influence on customer satisfaction. (2) Product quality has positive and significant influence on customer satisfaction. (3) Value for customer has positive and significant influence on customer satisfaction. (4) Customer satisfaction has positive, significant influence to customer loyalty. (5) Service quality has negative, significant influence on customer loyalty. (6) Product quality has negative, significant influence on customer loyalty. (7) Value for customer has positive, significant influence on customer loyalty. (8) Theoretical finding leading to the theory developed is service quality has negative, significant influence on customer loyalty. But significant influence on customer satisfaction. And product quality has negative, significant influence on customer loyalty. But positive, significant influence on customer loyalty mediated by customer satisfaction.

PENGARUH KEPERCAYAAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN

2016-08-16

Muhammad Bahrudin , Siti Zuhro

This study aimed to examine and explain the effect of variables of customer satisfaction and trust on customer loyalty in the smartphone Samsung Galaxy.It takes 55 users of smartphones who … This study aimed to examine and explain the effect of variables of customer satisfaction and trust on customer loyalty in the smartphone Samsung Galaxy.It takes 55 users of smartphones who have Samsung Galaxy in Jombang as the research sample.The sampling technique used non-probability, particularly accidental sampling technique. Data are then analyzed by using multiple linear regression analysis. These results indicate that there is a positive and significant impact of customer satisfaction on customer loyalty and trust on customer loyalty.

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MODEL KEPUASAN PELANGGAN: ANALISIS KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP CITRA MEREK PADA GIANT CITRA RAYA JAKARTA

2017-11-06

MA Dafri Agussalim , Hapzi Ali

This study aims to analyze the effect of product quality and service quality on brand image and customer satisfaction either partially or simultaneously on Giant Citra Raya Tangerang. The population … This study aims to analyze the effect of product quality and service quality on brand image and customer satisfaction either partially or simultaneously on Giant Citra Raya Tangerang. The population of this study is Giant Citra Raya customers which averages 2,070,823 / 12/30 = 5752 per day. The sample in this research using Slovin formula is 152 customers. Quantitative analysis method using path analysis, followed by determination analysis (R Square), partial hypothesis testing (t test) and simultaneous (F test) with alpha 5 percent. Before further analyzed first tested the instrument and test the classical assumption. Analytical tool using SPSS version 21.0 for windows. The result of the research shows that product quality and service quality are partially and simultaneously have positive and significant effect on brand image and customer satisfaction, and brand image has influence to customer satisfaction at Giant Citra Raya Tangerang.

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PENGARUH MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN CHERIE MELALUI MINAT BELI

2017-04-13

Citra Sugianto Putri

Penelitian ini bertujuan untuk mengetahui pengaruh langsung media sosial terhadap minat beli konsumen Cherie, pengaruh langsung media sosial serta minat beli terhadap keputusan pembelian konsumen Cherie, pengaruh secara tidak langsung … Penelitian ini bertujuan untuk mengetahui pengaruh langsung media sosial terhadap minat beli konsumen Cherie, pengaruh langsung media sosial serta minat beli terhadap keputusan pembelian konsumen Cherie, pengaruh secara tidak langsung media sosial terhadap keputusan pembelian konsumen Cherie melalui minat beli. Metode penelitan yang digunakan pada penelitian ini adalah analisis jalur dengan teknik regresi dimana pengumpulan data dilakukan dengan membagikan kuesioner kepada 53 orang konsumen yang membeli produk Cherie dengan menggunakan media sosial. Hasil kuesioner tersebut diuji dengan menggunakan program SPSS versi 20.0. Hasil analisis jalur menunjukkan bahwa media sosial berpengaruh langsung signifikan terhadap minat beli konsumen Cherie, media sosial serta minat beli berpengaruh langsung signifikan terhadap keputusan pembelian konsumen Cherie, dan media sosial berpengaruh langsung signifikan terhadap keputusan pembelian konsumen Cherie melalui minat beli. Pengaruh langsung media sosial terhadap minat beli adalah sebesar 0.815 yang berarti bahwa tinggi rendahnya minat beli konsumen Cherie 81.5% dipengaruhi oleh media sosial, dan 18.5% dipengaruhi oleh faktor lain. Pengaruh langsung media sosial terhadap keputusan pembelian sebesar 0.615 dan pengaruh langsung minat beli terhadap keputusan pembelian sebesar 0.329, yang berarti bahwa media sosial secara parsial sebesar 61.5% mempengaruhi tinggi rendahnya keputusan pembelian, dan 38.5% dipengaruhi oleh faktor lain. Minat beli secara parsial sebesar 32.9% mempengaruhi tinggi rendahnya keputusan pembelian, dan 67.1% dipengaruhi oleh faktor lain. Pengaruh tidak langsung media sosial terhadap keputusan pembelian melalui minat beli adalah sebesar 0.268, hal ini berarti tinggi rendahnya keputusan pembelian yang dipengaruhi oleh media sosial melalui minat beli adalah sebesar 26.8%, dan 73.2% dipengaruhi oleh faktor lain. Kata kunci: Media Sosial, Minat Beli, Keputusan Pembelian

Pengaruh harga kualitas produk dan citra merek BRAND IMAGE terhadap keputusan pembelian motor

2018-01-09

Dedhy Pradana , Syarifah Hudayah , Rahmawati Rahmawati

Tujuan penelitian ini adalah untuk menganalisis faktor-faktor yang berpengaruh bagi konsumen dalam membuat keputusan pembelian. Variabel independen terdiri dari Harga (X1), Kualitas Produk (X2) dan Citra Merek (X3). Variabel dependen … Tujuan penelitian ini adalah untuk menganalisis faktor-faktor yang berpengaruh bagi konsumen dalam membuat keputusan pembelian. Variabel independen terdiri dari Harga (X1), Kualitas Produk (X2) dan Citra Merek (X3). Variabel dependen adalah Keputusan Pembelian motor Honda Beat di Samarinda. Sampel berjumlah 78 responden yang diambil menggunakan teknik Insidental Sampling. Analisis yang digunakan adalah analisis regresi berganda, hasilnya yaitu Y = 9.619 + 0,255X1+ 0,068X2+ 0,179X3. Berdasarkan Uji F dan Uji t, hasil yang diperoleh bahwa variable Harga, Kualitas Produk dan citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian. Dalam penelitian ini diperoleh nilai koefisien determinasi (R2) sebesar 0,208 artinya model koefisien determinasi bagus. Hal ini menunjukkan bahwa 20,80% keputusan pembelian konsumen terhadap motor Honda Beat di Samarinda dipengaruhi oleh variasi dari ketiga variable independen yaitu atribut produk, harga dan citra merek. Sedangkan sisanya 79,20% dipengaruhi oleh variabel-variabel lainnya yang tidak diteliti.

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PENGARUH KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN

2017-01-01

Supriyadi Supriyadi , Wahyu Wiyani , Ginanjar Indra Kusuma Nugraha

This study aimed to describe (1) If the variable influence on product quality product purchasing decisions Converse brand shoes. (2) Whet h er variables affect the brand image of the … This study aimed to describe (1) If the variable influence on product quality product purchasing decisions Converse brand shoes. (2) Whet h er variables affect the brand image of the product purchase decisions Converse brand shoes. (3) Is the variable product quality and brand image influence the purchasing decisions Converse brand shoes The population in this study was students whom to be Converse brand shoes product user in Faculty of Social and Political Science at the Merdeka University of Malang, a total of 39 respondents using non-probability sampling. Data that has met the validity and r e liability, and classical assumption (t test and F test) is processed to produce a regression equation as follows: Y = 13,789 + -0,261 X1 + 0,689 X2 Where the purchasing decisions variable (Y), the qulity of the product (X1), and brand image (X2). Hypothesis testing using t test showed that the variable quality of the products that have been researched proved no effect on the purchasing decisions, but the variables that proved influential brand image on consumers purchasing decisions. Hypothesis testing using the F test shows that the variable quality of the product and brand image influence on purchase decisions by 22, 7%, while the remaining 77, 3% is influenced by variables that are not used in this study. DOI : https://doi.org/10.26905/jbm.v4i1.1714

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KEPUTUSAN PEMBELIAN BERDASARKAN FAKTOR PSIKOLOGIS DAN BAURAN PEMASARAN PADA PT. INTERCOM MOBILINDO PADANG

2017-09-12

Doni Marlius

Keputusan pembelian menjadi suatu hal yang penting untuk diperhatikan karena hal ini tentu akan menjadi suatu pertimbangan bagaimana suatu strategi pemasaran yang akan dilakukan oleh perusahaan berikutnya. Tujuan penelitian ini … Keputusan pembelian menjadi suatu hal yang penting untuk diperhatikan karena hal ini tentu akan menjadi suatu pertimbangan bagaimana suatu strategi pemasaran yang akan dilakukan oleh perusahaan berikutnya. Tujuan penelitian ini adalah untuk menguji pengaruh faktor psikologis dan bauran pemasaran terhadap keputusan pembelian konsumen pada PT. Intercom Mobilindo Padang. Sampel yang digunakan 86 orang, dengan metode analisis adalah regresi linier berganda. Hasil penelitian membuktikan bahwa faktor psikologis secara parsial tidak berpengaruh signifikan terhadap keputusan pembelian. Pengujian menunjukan bahwa t hitung<t tabel (1,155 <1,98). Sedangkan bauran pemasaran secara parsial berpengaruh signifikan terhadap keputusan pembelian konsumen. Pengujian menunjukan bahwa nilai t hitung>t tabel (7.046>1.98). Pengujian secara simultan menunjukan nilai F hitung>F tabel (45,455>3,11) dengan tingkat signifikan 0,000<0,05. Dengan demikian factor yang mempengaruhi keputusan pembelian adalah bauran pemasaran.

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PENGARUH KUALITAS PELAYANAN (SERVICE QUALITY) TERHADAP KEPUASAN PELANGGAN PT. SUCOFINDO BATAM

2018-01-26

Alfi Syahri Lubis , Nur Rahmah Andayani

This study aims to determine and analyze the influence of service quality consisting of variable reliablility, responsiveness, assurance, empathy, and tangible to customer satisfaction PT. Sucofindo Batam simultaneously or partially. … This study aims to determine and analyze the influence of service quality consisting of variable reliablility, responsiveness, assurance, empathy, and tangible to customer satisfaction PT. Sucofindo Batam simultaneously or partially. Population in this research is consumer of PT. Sucofindo Batam or consumers who have ever used the services of PT. Sucofindo Batam. The number of samples obtained using Slovin calculations A total of 80 respondents using Non Probability Sampling method. The method of analysis used in this study is descriptive analysis and multiple regression analysis using SPSS 20 program. From the results of the study showed that the persial and simultaneous positive and significant impact on customer satisfaction PT. Sucofindo Batam.

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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN “BEST AUTOWORKS”

2017-07-31

Purnomo Edwin Setyo

Tujuan penelitian ini adalah untuk mengetahui pengaruh variabel kualitas produk (X1) dan harga (X2) terhadap kepuasan konsumen “Best Autoworks” (Y). Pada penelitian ini, ukuran sampel diambil dengan menggunakan rumus Hair … Tujuan penelitian ini adalah untuk mengetahui pengaruh variabel kualitas produk (X1) dan harga (X2) terhadap kepuasan konsumen “Best Autoworks” (Y). Pada penelitian ini, ukuran sampel diambil dengan menggunakan rumus Hair berjumlah 85 orang yang berasal dari konsumen Best Autoworks. Teknik pengambilan sampel menggunakan simple random sampling. Data diambil menggunakan kuesioner yang diukur dengan skala Likert. Penelitian ini menggunakan analisis regresi linier berganda dengan bantuan program SPSS versi 20.0. Hasil penelitian ini menunjukkan bahwa variabel kualitas produk (X1) dan harga (X2) berpengaruh secara simultan terhadap kepuasan konsumen “Best Autoworks”. Variabel kualitas produk (X1) berpengaruh secara parsial namun harga (X2) tidak berpengaruh secara parsial terhadap kepuasan konsumen “Best Autoworks”.

PENGARUH STRATEGI PENETAPAN HARGA TERHADAP KEPUASAN KONSUMEN

2018-01-08

Wandy Zulkarnaen , Neneng Nurbaeti Amin

Setiap perusahaan menyadari bahwa konsumen merupakan bagian terpenting, begitupun perusahaan jasa. Di dalam perusahaan jasa konsumen ikut terlibat dan langsung merasakan kualitas pelayanan yang diberikan oleh perusahan. Maka dari itu … Setiap perusahaan menyadari bahwa konsumen merupakan bagian terpenting, begitupun perusahaan jasa. Di dalam perusahaan jasa konsumen ikut terlibat dan langsung merasakan kualitas pelayanan yang diberikan oleh perusahan. Maka dari itu perusahaan harus memberikan kepuasan kepada konsumen yang sesuai dengan harapan dan keinginan konsumen baik dari pelayanan, manfaat prodak ataupun dari segi harga.Metode yang digunakan dalam penelitian ini adalah metode deskriptif dengan meneliti suatu kelompok manusia, suatu objek, suatu set kondisi, suatu system pemikiran ataupun suatu kelas peristiwa pada masa sekarang. Tujuan dari penelitian deskriptif ini adalah untuk membuat deskripsi, gambaran atau lukisan secara sistematis, paktual dan akurat mengenai fakta-fakta, sifat-sifat serta hubungan antar fenomena yang diselidiki.Dari hasil penelitian ini diperoleh bentuk persamaan regresi linear sederhana sebagai berikut : Y = 27.780 + 1.709X, artinya bahwa peningkatan aspek penetapan harga akan mengakibatkan peningkatan terhadap kepuasan konsumen. Dengan kata lain setiap peningkatan aspek penetapan harga sebesar 1 akan diikuti dengan peningkatan aspek kepuasan konsumen sebesar 1.709. Demikian pula sebaliknya, jika aspek strategi penetapan harga mengalami penurunan sebesar 1 maka aspek kepuasan konsumen pasti akan cenderung mengalami penurunan sebesar 1.790.

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Hubungan antara Gaya Hidup Hedonis dengan Perilaku Konsumtif pada Remaja

2019-03-12

Ranti Tri Anggraini , Fauzan Heru Santhoso

This study aimed to know the relationship between hedonic lifestyle with consumptive behavior among adolescents. The hypothesis in this study there was a positive relationship between hedonic lifestyle with consumptive … This study aimed to know the relationship between hedonic lifestyle with consumptive behavior among adolescents. The hypothesis in this study there was a positive relationship between hedonic lifestyle with consumptive behavior among adolescents. The subjects of this study were 141 Psychology students who were 18-21 years old. The data were collected using the hedonic lifestyle and consumptive behavior scale.The data analysis of this study using Product Moment correlation technique. The result of this study showed that there was a positive correlation between hedonic lifestyle with consumer behavior of adolescence (rxy = 0,595 dengan p = 0,000 ( p < 0,05). Based on the result, the hypotesis in this study can be accepted.

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PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN

2019-02-24

Abdul Gofur

The purpose of this study is to determine the effect of service quality and price on customer satisfaction. This study uses an associative method with a quantitative approach. The research … The purpose of this study is to determine the effect of service quality and price on customer satisfaction. This study uses an associative method with a quantitative approach. The research sample is the regular customers of the company PT. Indosteger Jaya used accidental sampling technique and obtained 80 respondents. Data analysis using multiple linear regression. The results of this study indicate that service quality has a positive and significant effect on customer satisfaction and price has a positive and significant effect on customer satisfaction (Y). Other results, that together service quality and price have a positive and significant effect on customer satisfaction. Keywords: Service Quality, Price, Consumer Satisfaction

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PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN

2019-02-28

Malik Ibrahim , Sitti Marijam Thawil

The purpose of this study is to determine the effect of product quality and service quality on customer satisfaction. The population in this study were 50 consumers who were taken … The purpose of this study is to determine the effect of product quality and service quality on customer satisfaction. The population in this study were 50 consumers who were taken by purposive technique. Multiple regression is used to test hypotheses. The results of the study showed that there was an effect of product quality and service quality significantly on customer satisfaction. The implications and suggestions are explained in the article. Keywords: Product Quality, Service Quality, Consumer Satisfaction.

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PENGARUH KUALITAS PRODUK, INOVASI PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK HI JACK SANDALS BANDUNG

2019-06-28

Diah Savitri Ernawati

This study aims to determine and analyze the influence of product quality, product innovation and promotion to product purchase decision of "Hi Jack Sandals Bandung". Data were collected by questionnaire … This study aims to determine and analyze the influence of product quality, product innovation and promotion to product purchase decision of "Hi Jack Sandals Bandung". Data were collected by questionnaire distribution technique using Likert scale. The population in this study was obtained from the transaction data "Hi Jack Sandals Bandung" in January-July 2017 amounted to 3,033 transactions.The sample wasselected using purposive sampling obtained100 respondents. Hypothesis testing in this study usingclassical assumption test, multiple linear regression with α 0,05, whichdetermine, fit test model (F test), and t test with SPSS Program version 24. The results of this study indicate that variables of product qualityand promotion have significant positive effectson purchase decision,while variable of product innovation has no significant effect on purchase decision.

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How product quality, brand image, and customer satisfaction affect the purchase decisions of Indonesian automotive customers

2019-01-01

Aris Insan Waluya , Muhammad Iqbal , Rhian Indradewa

This research aims to examine product quality and brand image mediated by customer satisfaction that affect the purchase decisions of Indonesian automotive customers. The method of data collection is using … This research aims to examine product quality and brand image mediated by customer satisfaction that affect the purchase decisions of Indonesian automotive customers. The method of data collection is using primary data from 200 respondents, who are automotive customers, through questionnaires, direct observation of the object under study and literature review. The method of analysis is using quantitative data with the path analysis method using SPSS 23 to test the level of significance of product quality and brand image to the purchase decisions, mediated by customer satisfaction, of Indonesian automotive customers. Overall, the results showed that product quality and brand image have an effect on customer satisfaction. Product quality and brand image have a direct influence on the purchase decision process. Additionally, product quality and brand image have an effect on the purchase decisions, mediated by customer satisfaction, of Indonesian automotive customers. The practical implications are that the automotive industry should manage its brand image as the most important factor influencing purchasing decisions. Mediated by customer satisfaction, brand image also is the greatest factor influencing the purchase decision. The other managerial implication is that the automotive industry should manage product quality and communicate that aspect to customers.

Analisa Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Menggunakan Metode Kuantitatif Pada CV. Meubele Berkah Tangerang

2019-06-28

Imron Imron

Abstract: The large number of new companies offering a variety of similar products at lower prices raises intense competition to increase sales. Therefore, improving product quality is something that must … Abstract: The large number of new companies offering a variety of similar products at lower prices raises intense competition to increase sales. Therefore, improving product quality is something that must be done in order to attract potential customers and increase the number of purchases. Based on the type of data obtained by the authors in this study, the authors used a quantitative method using descriptive research methods to describe the results of research conducted. In this study the authors used a questionnaire as a tool to collect data. Then the data obtained were analyzed using validity test, reliability test, normality test, heteroskedacity test, simple linear regression analysis, t test (partial) and determinant test with the help of SPSS version 25. From the results of the analysis carried out by researchers it can be concluded that there is a quality effect product to customer satisfaction on CV. Meubele Berkah Tangerang, this means H0 is rejected and H1 is accepted.  Keywords: Quantitative, SPSS, Product Quality, Consumer Satisfaction

Analysis of Mediation Effect Of Consumer Satisfaction On The Effect Of Service Quality, Price and Consumer Trust On Consumer Loyalty

2019-08-25

Darwin Lie , Acai Sudirman , Efendi Efendi +1 more

Analisis Pengaruh Harga, Promosi, Kepercayaan dan Karakteristik Konsumen Terhadap Keputusan Pembelian Konsumen Pada 212 Mart di Kota Medan

2019-10-04

Asrizal Efendy Nasution , Linzzy Pratami Putri , Muhammad Taufik Lesmana

212 Mart hadir sebagai jawaban untuk memenuhi permintaan konsumen yang ingin berbelanja di pasar modern yang berlandaskan syariah. Namun kehadirannya yang masih baru, belum mampu bersaing dan merebut pasar yang … 212 Mart hadir sebagai jawaban untuk memenuhi permintaan konsumen yang ingin berbelanja di pasar modern yang berlandaskan syariah. Namun kehadirannya yang masih baru, belum mampu bersaing dan merebut pasar yang adaAda banyak faktor yang dapat mempengaruhi keputusan pembelian konsumen diantaranya adalah harga, promosi, kepercayaan dan karakteristik konsumen. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh harga, promosi, kepercayaan dan karakteristik konsumen terhadap keputusan pembelian konsumen di 212 Mart Medan. Dalam penelitian ini menggunakan pendekatan asosiatif deskriptif dengan objek penelitian adalah pelanggan 212 Mart Medan. Pengujian dilakukan dengan uji regresi linier berganda dengan terlebih dahulu melakukan uji asumsi klasik, kemudian dilakukan uji hipotesis secara parsial (uji-t) dan simultan (uji-f). Setelah itu mencari koefisien determinasi untuk melihat seberapa besar persentase varians variabel bebas berpengaruh terhadap variabel terikat. Hasil penelitian menyatakan bahwa secara parsial variabel harga, dan promosi tidak berpengaruh positif dan tidak signifikan terhadap keputusan pembelian konsumen di 212 Mart Medan, sedangkan variabel kepercayaan dan karakteristik konsumen berpengaruh positif dan signifikan. Secara simultan variabel harga, promosi, kepercayaan dan karakteristik konsumen pada 212 Mart Medan memiliki pengaruh positif dan signifikan terhadap keputusan pembelian konsumen.

PENGARUH TAMPILAN WEB DAN HARGA TERHADAP MINAT BELI DENGAN KEPERCAYAAN SEBAGAI INTERVENING VARIABLE PADA E-COMMERCE SHOPEE

2020-03-04

Edwin Japarianto , Stephanie Adelia

E-commerce dipengaruhi oleh berbagai macam faktor, misalnya tampilan web dan harga, serta kepercayaan yang ikut andil dalam mempengaruhi pertumbuhan minat beli online.Dari penelitian ini penulis menemukan bahwa hubungan antara tampilan … E-commerce dipengaruhi oleh berbagai macam faktor, misalnya tampilan web dan harga, serta kepercayaan yang ikut andil dalam mempengaruhi pertumbuhan minat beli online.Dari penelitian ini penulis menemukan bahwa hubungan antara tampilan web dan harga pada minat beli dengan kepercayaan sebagai intervening variable-nya di e-commerce Shopee menunjukkan bahwa kepercayaan merupakan variabel intervening, membuat variabel independen lebih kuat apabila secara langsung berhubungan ke variabel dependen. Responden dalam penelitian ini adalah pengguna aplikasi Shopee yang menggunakan aplikasi Shopee dalam tiga bulan terakhir dan membuka aplikasi Shopee minimal lima kali.

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The Influence of Product Mix, Promotion Mix and Brand Image on Consumer Purchasing Decisions of Sari Roti Products in South Tangerang

2020-03-07

Jasmani Jasmani , Denok Sunarsi

Along with the many types of bread that appear now, one of which is white bread. Companies are required to make bread products that can meet the wishes of the … Along with the many types of bread that appear now, one of which is white bread. Companies are required to make bread products that can meet the wishes of the community. This study aims to determine the effect of product mix, promotion mix and brand image on consumer purchasing decisions of Sari Roti products in South Tangerang. The method used was explanatory research with a sample of 96 consumers. The analysis technique uses statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study the product mix significantly influence consumer purchasing decisions by 30.3%, the hypothesis test obtained significance 0,000 <0.05. The promotion mix has a significant effect on consumer purchasing decisions by 41.2%, the hypothesis test obtained significance 0,000 <0.05. Brand image has a significant effect on consumer purchasing decisions by 26.8%, hypothesis testing obtained significance 0,000 <0.05. Product mix, promotion mix, and brand image simultaneously have a significant effect on consumer purchasing decisions by 49.3%, hypothesis testing obtained significance of 0,000 <0.05.

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PENGARUH ULASAN PRODUK, KEMUDAHAN, KEPERCAYAAN, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE DI MOJOKERTO

2020-06-04

Khafidatul Ilmiyah , Indra Krishernawan

Riset ini berencana untuk mengenali pengaruh ulasan produk, kemudahan, kepercayaan, dan harga terhadap keputusan pembelian pada marketplace Shopee di Mojokerto. Jenis penelitan adalah riset kuantitatif. Sampel yang dipakai dalam penelitian … Riset ini berencana untuk mengenali pengaruh ulasan produk, kemudahan, kepercayaan, dan harga terhadap keputusan pembelian pada marketplace Shopee di Mojokerto. Jenis penelitan adalah riset kuantitatif. Sampel yang dipakai dalam penelitian ini adalah 100 responden diperoleh dengan memakai metode sampling purposive. Pengumpulan data diambil menggunakan kuesioner lewat google form. Metode analisa data, yaitu uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, uji t, dan uji F, serta koefisien determinasi. Perhitungan data memakai SPSS 21. Hasil pengujian melaporkan bahwa ulasan produk tidak memiliki pengaruh yang positif terhadap keputusan pembelian pada marketplace Shopee di Mojokerto, sebaliknya kemudahan, kepercayaan, serta harga terdapat pengaruh positif dan signifikan terhadap keputusan pembelian pada marketplace Shopee di Mojokerto. Variabel kemudahan merupakan variabel yang mempunyai pengaruh paling dominan kepada keputusan pembelian pada marketplace Shopee di Mojokerto. Kata kunci : Ulasan Produk, Kemudahan, Kepercayaan, Harga, Keputusan Pembelian

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COVID-19 and e-wallet usage intention: A multigroup analysis between Indonesia and Malaysia

2020-01-01

Hendy Mustiko Aji , Izra Berakon , Maizaitulaidawati Md Husin

Physical distancing policy that is encouraged by the World Health Organization (WHO) has inspired consumers to do contactless activities, including payment transaction. Government authorities in a growing number of countries … Physical distancing policy that is encouraged by the World Health Organization (WHO) has inspired consumers to do contactless activities, including payment transaction. Government authorities in a growing number of countries are taking actions to encourage contactless payments as the COVID-19 pandemic escalates. People are worried that novel coronavirus (SARS-Cov2) can be transmitted through physical money. It drives them to shift to e-wallet. Due to a lack of study on this topic, the present study contributes to the literature by examining the effect of perceived risk, government support, and perceived usefulness on customers' intention to use e-wallet during COVID-19 outbreak. To give more fruitful insight, another major contribution of this study is investigating the group difference between Indonesia and Malaysia in the overall model. Questionnaires are distributed to the respondents by using a proportional sampling technique. As a result, 259 total respondents from Indonesia and 207 from Malaysia are collected. Both countries are selected because Indonesia and Malaysia can be considered as the two-worst countries in ASEAN affected by COVID-19. The model is tested using PLS-Structural Equation Modeling (SEM) approach. The results show that the effects of government support on the intention to use e-wallets differ between countries. Besides, perceived usefulness fully mediated government support-intention to use e-wallets relationship, and partially mediated the effect of perceived risk on intention to use e-wallets.

Effect of Easiness, Service Quality, Price, Trust of Quality of Information, and Brand Image of Consumer Purchase Decision on Shopee Online Purchase

2020-06-30

Goldianus Solangius Mbete , Rinabi Tanamal

Technological developments are so rapid to bring impact and influence to all areas of life without exception e-commerce. Recent advances in web-based technologies and applications lead to the emergence of … Technological developments are so rapid to bring impact and influence to all areas of life without exception e-commerce. Recent advances in web-based technologies and applications lead to the emergence of new developments that affect electronic trading. Trade of e-commerce encourages consumers to actively participate in the purchase and sale of products and services in the market and online community. However, the effect on the factors that influence and make the consumer are interested of trading the e-commerce marketplace/ platform has not yet achieved the right formula and is not well understood, causing policy-making are less effective in increasing consumer purchase decisions can thus have a negative impact on online purchase behavior of consumers. In this study proposed several variables that are considered influential in the purchase decision of the consumer (such as convenience, quality of service, price, trust, information quality and brand image) that will be modeled in the form of a hypothesis and the next will be in to do testing to prove the hypothesis on the independent variables proposed. The results of the study shows that the ease and brand image have a positive significant impact on purchase decisions online in the marketplace Shopee. While the quality of service, price, trust and information quality has no significant effect on purchasing decisions online in the marketplace Shopee. Shopee can maintain and evaluate the level of convenience and a brand image that is already good and improve the quality of service, price, trust and information quality as an effort to improve the purchase decision of the consumers.

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PENGARUH DIGITAL MARKETING, WORD OF MOUTH, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN

2020-07-03

Gede Wisnu Saputra , I Gusti Agung Ketut Sri Ardani

The purpose of this study is to analyze the effect of digital marketing, word of mouth, and service quality on purchasing decisions. This research was conducted on consumers or customers … The purpose of this study is to analyze the effect of digital marketing, word of mouth, and service quality on purchasing decisions. This research was conducted on consumers or customers of PT. Pegadaian Regional Office VII Denpasar. The number of samples in this study were 220 respondents. The sampling technique is accidental sampling. Data collection was obtained from the results of the distribution of consumer questionnaires PT. Pegadaian Regional Office VII Denpasar. Data analysis in this study uses multiple linear regression analysis. The results of multiple linear regression analysis show that digital marketing, word of mouth, and service quality variables have a positive and significant effect on purchasing decisions. The results of this study indicate that the higher the digital marketing, word of mouth, and quality of service, it will increase purchasing decisions. Keywords: digital marketing, word of mouth, service quality, purchasing decisions

Pengaruh Harga, Promosi, dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Dimediasi Kepuasan Pelanggan Pada Konsumen Gojek

2020-09-03

Fifin Anggraini , Anindhyta Budiarti

Abstrak Loyalitas pelanggan merupakan aspek yang sangat penting, maka dari itu dibutuhkan upaya untuk meningkatkan loyalitas pelanggan dengan menggunakan beberapa aspek pendukung seperti harga, promosi, kualitas pelayanan dan kepuasan pelanggan. … Abstrak Loyalitas pelanggan merupakan aspek yang sangat penting, maka dari itu dibutuhkan upaya untuk meningkatkan loyalitas pelanggan dengan menggunakan beberapa aspek pendukung seperti harga, promosi, kualitas pelayanan dan kepuasan pelanggan. Penelitian ini bertujuan untuk menguji pengaruh harga, promosi, kualitas pelayanan terhadap loyalitas pelanggan yang dimediasi kepuasan pelanggan atas jasa yang diberikan oleh Gojek. Jenis penelitian ini penelitian kuantitatif. Sampel yang diperoleh dalam penelitian ini menggunakan purposive sampling. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 100 sampel. Metode analisis yang digunakan adalah analisis jalur (path analysis). Hasil penelitian ini menunjukkan bahwa harga berpengaruh sigifikan dan positif terhadap kepuasan pelanggan. Promosi berpengaruh sigifikan dan positif terhadap kepuasan pelanggan. Kualitas pelayanan berpengaruh sigifikan dan positif terhadap kepuasan pelanggan. Harga berpengaruh sigifikan dan positif terhadap loyalitas pelanggan. Promosi berpengaruh tidak signifikan dan positif terhadap loyalitas pelanggan. Kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Harga berpengaruh terhadap loyalitas pelanggan dimediasi kepuasan pelanggan. Promosi berpengaruh terhadap loyalitas pelanggan dimediasi kepuasan pelanggan. Kualitas pelayanan berpengaruh terhadap loyalitas pelanggan dimediasi kepuasan pelanggan. Kepuasan pelanggan berpengaruh signifikan dan positif terhadap loyalitas pelanggan.

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Pengaruh Kepercayaan Pelanggan Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Online Shop Mikaylaku Dengan Minat Beli Sebagai Variabel Intervening

2020-06-22

Dede Solihin

The purpose of this study was to determine the effect of trust and promotion on purchasing decisions by using buying interest as an intervening variable. The method used in this … The purpose of this study was to determine the effect of trust and promotion on purchasing decisions by using buying interest as an intervening variable. The method used in this study uses the path analysis method. The sample used was 100 respondents. While data collection by questionnaire. The results showed that trust had a positive and significant influence on buying interest with a t-count of 6.066> t table 1.984 and a sig value of 0.000 <0.05. The promotion has a positive and significant influence on buying interest with t-count of 3.902> t table 1.984 and a sig value of 0.000 <0.05. Purchasing interest has a positive and significant influence on purchasing decisions with t-count of 3.209> 1.984 and a sig value of 0.002 <0.05. Customer trust has a positive and significant influence on purchasing decisions with t-count of 4.987> t table 1.984 and a sig value of 0.000 <0.05. The promotion has a positive and significant influence on purchasing decisions with t-count of 2.531> t table 1.984 and a sig value of 0.013 <0.05. Purchasing interest is able to mediate the effect of trust on purchasing decisions as evidenced by the results of the Sobel test 2.492> 1.96. Purchasing interest is able to mediate the effect of promotion on purchasing decisions as evidenced by the results of the Sobel test of 2.77> 1.96. The conclusion from this study is the higher the level of customer confidence, the higher the buying interest and customer purchasing decisions. The higher the promotion, the higher buying interest and customer purchasing decisions will be. The higher the buying interest, the higher the buying decision. Abstrak Tujuan penelitian ini adalah untuk mengetahui pengaruh kepercayaan dan promosi terhadap keputusan pembelian dengan menggunakan minat beli sebagai variabel intervening. Metode yang digunakan dalam penelitian ini menggunakan metode analisis jalur. Sampel yang digunakan sebanyak 100 responden. Sementara pengumpulan data dengan cara kuesioner. Hasil penelitian menunjukan bahwa kepercayaan memiliki pengaruh yang positif dan signifikan terhadap minat beli dengan nilai thitung 6,066 > ttabel 1,984 dan nilai sig 0,000 < 0,05. Promosi memiliki pengaruh yang positif dan signifikan terhadap minat beli dengan nilai thitung 3,902 > ttabel 1,984 dan nilai sig 0,000 < 0,05. Minat beli memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian dengan nilai thitung 3,209 > ttabel 1,984 dan nilai sig 0,002 < 0,05. Kepercayaan pelanggan memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian dengan nilai thitung 4,987 > ttabel 1,984 dan nilai sig 0,000 < 0,05. Promosi memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian dengan nilai thitung 2,531 > ttabel 1,984 dan nilai sig 0,013 < 0,05. Minat beli mampu memediasi pengaruh kepercayaan terhadap keputusan pembelian dibuktikan dari hasil uji sobel 2,492 > 1,96. Minat beli mampu memediasi pengaruh promosi terhadap keputusan pembelian dibuktikan dari hasil uji sobel 2,77 > 1,96. Simpulan dari penelitian ini adalah semakin tinggi tingkat kepercayaan pelanggan maka akan semakin tinggi pula minat beli dan keputusan pembelian pelanggan. Semakin tinggi promosi yang dilakukan maka akan semakin tinggi pula minat beli dan keputusan pembelian pelanggan. Semakin tinggi minat beli maka akan semakin tinggi pula keputusan pembelian. Kata Kunci : Kepercayaan, Promosi, Minat Beli, Keputusan Pembelian

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PRODUCT QUALITY ON CONSUMER PURCHASE INTEREST WITH CUSTOMER SATISFACTION AS A VARIABLE INTERVENING IN BLACK ONLINE STORE HIGH CLICK MARKET

2021-10-24

Mangasi Sinurat , Mohd. Heikal , Amsal Simanjuntak +2 more

Product Quality on Consumer Buying Interest with Customer Satisfaction as an Intervening Variable at the Tebing Tinggi Black Market Online Store (Case Study on Customers of Tebing Tinggi Black Market … Product Quality on Consumer Buying Interest with Customer Satisfaction as an Intervening Variable at the Tebing Tinggi Black Market Online Store (Case Study on Customers of Tebing Tinggi Black Market Online Store), Product Quality on Consumer Buying Interest with Customer Satisfaction as an Intervening Variable at the Tebing Tinggi Black Market Online Store. The research method used is the data method. qualitative and quantitative data. While the data used is primary data. The data analysis method in this study uses simple linear regression analysis to obtain a comprehensive picture of the effect of product quality variables on consumer buying interest using the SPSS 25 for Windows program. To find out whether there is a significant effect of the independent variable on the dependent variable, a simple linear regression model is used. The results of hypothesis testing using simple regression analysis and t-test show that: the t-table value of the Product Quality variable is 7.644> the t-table value (df: : 68%) of 1.995 so it can be concluded if Product Quality has a positive effect and significant to Consumer Buying Interest.

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The role of customer e-trust, customer e-service quality and customer e-satisfaction on customer e-loyalty

2022-01-01

Ahmad Juwaini , Gusli Chidir , Dewiana Novitasari +7 more

This study aims to determine the effect of e-service quality on customer e-satisfaction, the effect of e-trust on customer e-satisfaction, the effect of e-service quality on customer e-loyalty, the effect … This study aims to determine the effect of e-service quality on customer e-satisfaction, the effect of e-trust on customer e-satisfaction, the effect of e-service quality on customer e-loyalty, the effect of e-trust on customer e-loyalty and finally, the effect of e-satisfaction on online shop customer e-loyalty. The type of research used in this research is correlational research with a quantitative approach and testing the research hypothesis was carried out by using the Structural Equation Model (SEM) approach based on Partial Least Square (PLS). The sample or respondent used in this study is 432 consumers of online shops in Banten, Indonesia. The results show that E-Service Quality had positive but not significant effect on E-Satisfaction, E-Trust had a positive but not significant effect to E-Satisfaction, E-Service Quality had a positive but not significant effect towards E-Loyalty, E-Trust had a negative but not significant effect to E-Satisfaction and finally E-Satisfaction had a positive but not significant effect on E-Loyalty.

The effect of social media marketing on brand trust, brand equity and brand loyalty

2022-01-01

Haudi Haudi , Wiwik Handayani , Yohanes Totok Suyoto Musnaini +6 more

This study aims to determine the effect of social media marketing activities on brand trust, brand equity and brand loyalty in social media. The study uses the Structural Equation Modeling … This study aims to determine the effect of social media marketing activities on brand trust, brand equity and brand loyalty in social media. The study uses the Structural Equation Modeling (SEM) method with SPSS 3.3.3 software with a sample of 450 respondents determined by the simple random sampling method who had experience of using social media for at least six months. Data was obtained by distributing online questionnaires using google form. The results show that social media marketing has a positive effect on brand trust, social media marketing has a positive influence on brand equity, and social media marketing has a positive influence on brand loyalty. Brand trust has a positive influence on SMEs Performance, Brand equity has a positive influence on SMEs Performance and finally brand loyalty has a positive influence on SMEs Performance.

Repurchase intention of e-commerce customers in Indonesia: An overview of the effect of e-service quality, e-word of mouth, customer trust, and customer satisfaction mediation

2022-12-15

Yanti Mayasari Ginting , Teddy Chandra , Ikas Miran +1 more

The rapid development of e-commerce in Indonesia makes the competition in this business increasingly fierce. This study aims to determine and analyze the effect of e-service quality, e-word of mouth … The rapid development of e-commerce in Indonesia makes the competition in this business increasingly fierce. This study aims to determine and analyze the effect of e-service quality, e-word of mouth (e-WOM), customer trust on customer satisfaction on e-commerce customers in Indonesia, then the study aims to determine and analyze the effect of e-service quality, e-word of mouth (e-WOM), customer trust and customer satisfaction on the repurchase intention of e-commerce customers in Indonesia. The study also aims to determine and analyze the mediating role of customer satisfaction on the relationship between e-service quality, e-word of mouth (e-WOM), and customer trust in repurchase intentions. The research is quantitative by distributing questionnaires to respondents; the sample collection method is purposive sampling. The number of samples used was 344 e-commerce consumers from Shopee, Tokopedia, Lazada, and Bukalapak throughout Indonesia. Data processing is applied by using the SmartPLS 3 Structural Equation Modelling (SEM) method. The results of this study indicate that there was a positive and significant effect of e-service quality on customer satisfaction, there was a positive and significant effect of e-WOM on customer satisfaction, customer trust had a positive and significant impact on customer satisfaction, e-service quality had no significant effect on purchase intention, e-WOM had a positive and significant effect on repurchase intention, customer trust had no significant effect on repurchase intention, e-service quality had a positive and significant effect on repurchase intention through customer satisfaction, e-WOM had a positive and significant effect on repurchase intention through customer satisfaction, customers trust had a positive and significant impact on repurchase intention through customer satisfaction.

Mengukur Kepuasan Pelanggan

2023-01-31

Nadia Angraini

Kepuasan Pelanggan merupakan hal yang penting dalam ruang lingkup bisnis. Perusahaan yang mampu menyiapkan strategi dalam mewujudkan ekspektasi pelanggannya akan berdampak pada rasa puas pelanggan saat mereka menikmati produk atau … Kepuasan Pelanggan merupakan hal yang penting dalam ruang lingkup bisnis. Perusahaan yang mampu menyiapkan strategi dalam mewujudkan ekspektasi pelanggannya akan berdampak pada rasa puas pelanggan saat mereka menikmati produk atau menikmati jasa yang telah mereka beli. Pelanggan yang puas cendrung melakukan pembelian ulang, dan hal tersebut berdampak positive untuk menaikkan pendapatan perusahaan bisnis. Kepuasan pelanggan itu sendiri relative, tergantung produk atau jasa yang ditawarkan. Perkembangan zaman yang semakin berkembang pesat dalam ruang lingkup bisnis membutuhkan evaluasi terus-menerus untuk perusahaan dalam memperbaiki kinerja dengan tujuan terbentuknya kepuasan pelanggan. Evaluasi kinerja yang dilakukan perusahaan membutuhkan banyak referensi serta penelitian yang mendukung agar mereka bisa mempersiapkan strategi dalam menguasai target pasar. Penelitian ini merupakan literature review yang berisi kumpulkan referensi mengenai kepuasan pelanggan yang telah dilakukan oleh peneliti terdahulu dari artikel internasional. Peneliti menggunakan 35 artikel internasional yang besumber dari Publisher Elsevier dan Publisher Emerald. Tujuan dilakukannya penelitian ini yaitu untuk mengumpulkan informasi mengenai pengukuran penelitian yang digunakan peneliti dalam mengukur kepuasan pelanggan. Harapan peneliti, dilakukannya penelitian ini agar bisa menjadi salah satu kontribusi referensi untuk perusahaan dan juga para peneliti lain dalam melakukan penelitian dengan topik kajian yang sama.

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Kebijakan publik: formulasi, implementasi, dan evaluasi

2003-01-01

Riant Nugroho Dwijowijoto

Optimalisasi Kinerja Sales Person Melalui Pelatihan di ELS’s Cafe Paragon Surakarta

2025-06-26

Mujiyono Mujiyono , Hernawati Pramesti , Diva Puspa Anggraini | Jurnal Pengabdian Masyarakat STIE Surakarta

Program proyek pelatihan optimalisasi kinerja sales person ini adalah proyek pengabdian kepada masyarakat diperuntukkan karyawan ELS’s Cafe terutama pramusaji yang merupakan sales person dari Els’s Cafe. Prosedur proyek ini melalui … Program proyek pelatihan optimalisasi kinerja sales person ini adalah proyek pengabdian kepada masyarakat diperuntukkan karyawan ELS’s Cafe terutama pramusaji yang merupakan sales person dari Els’s Cafe. Prosedur proyek ini melalui 3 bagian yaitu: Pencairan data, pelaksanaan training terakhir evaluasi pelaksanaan training. Proyek ini diikuti 8 pramusaji Els’s Cafe. Proyek ini melaksanakan evaluasi melalui cara pramusaji mempraktekkan hasil training lalu menyerahkan lembar feedback pada peserta untuk peserta menjawab kuesioner. Hasil evaluasimenyatakan 90% peserta memahami materi dan pelatihan yang disampaikan, level kepuasan peserta mencapai 80% dan level kebermanfaatan proyek juga mencapai 80%. Hasil pelatihan Optimalisasi Kinerja Sales Person ELS’s Cafe Paragon Surakarta memberikan manfaat besar bagi pihak Els’s Cafe terbukti dengan kinerja sales person yang meningkat.

The Role of The Role of Customer Relationship Management (CRM) in Enhancing Public Satisfaction with Smart City Services

2025-06-24

Paramita Paramita | Acceleration, Quantum, Information Technology and Algorithm Journal.

This study aims to explore the role of Customer Relationship Management (CRM) in enhancing public satisfaction with smart city services. A literature review method was employed by analyzing 10 previous … This study aims to explore the role of Customer Relationship Management (CRM) in enhancing public satisfaction with smart city services. A literature review method was employed by analyzing 10 previous studies from 2015 to 2025 that are relevant to the implementation of CRM in smart city service applications. The findings reveal that CRM contributes to three key aspects: (1) CRM improves responsiveness to public complaints, (2) CRM encourages public engagement, and (3) CRM facilitates access to public service information. Despite its many benefits, the study also identifies several challenges in CRM implementation, such as technological readiness, limited human resources, and the level of digital literacy among citizens. Therefore, the successful implementation of CRM in smart city applications requires appropriate strategies, including public education and strengthening of technological infrastructure. This study is expected to provide insights for governments and stakeholders in optimizing CRM to improve the quality of public services in smart city applications.

Pengaruh Green Product dan Green Advertising Terhadap Eco-Friendly Packaging Purchase Intention: Peran Mediasi Green Lifestyle dan Environmental Awareness

2025-06-24

Siti Maimunah Febriandari , Suryati Suryati | PARADOKS Jurnal Ilmu Ekonomi

Permasalahan lingkungan seperti peningkatan limbah plastik mendorong pentingnya penggunaan kemasan ramah lingkungan (eco-friendly packaging). Penelitian ini bertujuan untuk menganalisis pengaruh Green Product dan Green Advertising terhadap Eco-Friendly Packaging Purchase Intention … Permasalahan lingkungan seperti peningkatan limbah plastik mendorong pentingnya penggunaan kemasan ramah lingkungan (eco-friendly packaging). Penelitian ini bertujuan untuk menganalisis pengaruh Green Product dan Green Advertising terhadap Eco-Friendly Packaging Purchase Intention dengan Green Lifestyle dan Environmental Awareness sebagai variabel mediasi. Penelitian dilakukan pada konsumen Avani Eco dengan menggunakan pendekatan kuantitatif melalui teknik Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS. Sebanyak 130 responden dikumpulkan melalui Teknik purposive sampling, dengan kriteria berusia minimal 18 tahun dan memiliki niat untuk membelu produk Avani Eco. Analisis mencakup uji validitas dan reliabilitas konstruk, uji model structural (path coefficient), serta uji mediasi melalui efek tidak langsung. Hasil penelitian menunjukkan bahwa Green Lifestyle memediasi secara signifikan pengaruh Green Product dan Green Advertising terhadap niat beli, sedangkan Environmental Awareness tidak berperan sebagai mediator yang signifikan. Selain itu, Green Lifestyle memiliki pengaruh langsung yang signifikan terhadap Purchase Intention, sedangkan Green Product, Green Advertising, dan Environmental Awareness tidak berpengaruh secara langsung terhadap niat beli. Penelitian ini memperkuat peran gaya hidup hijau sebagai kunci dalam meningkatkan niat beli terhadap produk ramah lingkungan Penelitian ini memberikan implikasi teoretis dengan memperkuat pendekatan Stimulus-Organism-Response (S-O-R) dalam konteks green marketing, bahwa gaya hidup hijau sebagai faktor internal memainkan peran kunci dalam menjembatani pengaruh produk dan iklan terhadap niat beli. Secara praktis, perusahaan seperti Avani Eco perlu memprioritaskan strategi yang mendorong pembentukan gaya hidup berkelanjutan, misalnya melalui kampanye edukatif, kolaborasi komunitas hijau, atau storytelling berbasis nilai keberlanjutan.

Pengaruh Lokasi, Harga Dan Promosi Terhadap Keputusan Pembelian Pada Indomaret Sukasari Palembang

2025-06-24

Rapita Sari Depi , Riri Hanifa , Grace Twenty Agustin +2 more | Jurnal Manajemen dan Investasi (Manivestasi)

ABSTRAK Indonesia merupakan negara yang marak terhadapberkembangnya bisnis yang sudah lama dijalankan salah satunya adalah bisnis minimarket modern seperti Indomaret. Tujuan penelitian adalah untuk mengetahui bagaimana Pengaruh Lokasi, Harga dan … ABSTRAK Indonesia merupakan negara yang marak terhadapberkembangnya bisnis yang sudah lama dijalankan salah satunya adalah bisnis minimarket modern seperti Indomaret. Tujuan penelitian adalah untuk mengetahui bagaimana Pengaruh Lokasi, Harga dan Promosi terhadap Keputusan Pembelian pada Indomaret Sukasari Palembang. Penelitian ini merupakan penelitian kuantitatif, jenis data yang digunakan adalah primer dimana sampel yang diambil sebanyak 100 responden dengan mengedarkan Kuesioner, menggunakan teknik Nonprobability sampling dengan teknik accidental sampling. Metode analisis penelitian dilakukan dengan menggunakan regresi linear berganda. Penelitian ini diolah dengan SPSS 29. Hasil penelitian ini menunjukkan secara parsial bahwa Lokasi berpengaruh positif dan signifikan terhadap keputusan pembelian. Harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Promosi berpengaruh positif namun tidak signifikan terhadap keputusan pembelian. Kata Kunci: Lokasi, Harga, Promosi, Keputusan Pembelian ABSTRACT Business in the world of commerce is a vital aspect of human life. Indonesia is a country where business is rapidly developing, particularly in long-established sectors such as modern convenience stores like Indomaret. The purpose of this study is to determine the influence of Location, Price, and Promotion on Purchase Decisions at Indomaret Sukasari Palembang. This research is quantitative in nature, utilizing primary data collected from a sample of 100 respondents through questionnaires. The sampling technique used is non-probability sampling, specifically accidental sampling. The analysis method employed in this research is multiple linear regression. The data is processed using path analysis with SPSS software. The results of the study indicate that Location has a positive and significant effect on purchase decisions. Price also has a positive and significant effect on purchase decisions. However, Promotion does not have a significant impact on purchase decisions. Keywords : Location, Price, Promotion, Purchase Decision.

THE EFFECT OF LIMITED-TIME DISCOUNTS ON CONSUMER URGENCY AND PURCHASE BEHAVIOR

2025-06-24

Suvin V Suvarna , Dr Anupama K Malagi | EPRA International Journal of Multidisciplinary Research (IJMR)

In today’s highly competitive and digitally driven marketplace, marketers often rely on limited-time discounts to create urgency and accelerate consumer purchase decisions. This study explores the psychological mechanisms and behavioral … In today’s highly competitive and digitally driven marketplace, marketers often rely on limited-time discounts to create urgency and accelerate consumer purchase decisions. This study explores the psychological mechanisms and behavioral outcomes triggered by such promotional strategies. Limited- time offers—including countdown timers, flash sales, and expiring coupons—are designed to exploit the consumer’s fear of missing out (FOMO), perception of scarcity, and decision fatigue, thereby influencing both impulse buying and overall purchase intent. The review integrates empirical studies evidence and marketing theories like loss aversion, psychological reactance, and commodity theory, all of which emphasize the potency of urgency cues. Customers subjected to time-limited discounts are more apt to register emotional arousal, reduced decision-making time windows, and diminished price sensitivity. These responses are especially potent for deal-prone consumers and hedonic product classes. Moreover, the research indicates that urgency cues can divert consumers from making logical comparisons or assessing alternatives, resulting in hastened purchasing that may not be suited to their real needs. But the results also indicate risks and limitations. Consumer fatigue, cynicism, and loss of trust can occur if urgency-based promotion is overused. Further, post-purchase satisfaction will reduce if the hurry-driven decisions make consumers regret their purchases. The research stresses that limited-time offers should be applied ethically in order to match short-term profit with long-term customer relationships. Another important observation is the influence of contextual variables like cultural background, product category, and shopping channel (online vs. offline). For example, urgency seems to work better in individualistic cultures and digital channels where decision horizons are inherently shorter. These subtleties imply that one-size-fits-all urgency strategies might not deliver consistent outcomes across various market segments. This study argues for a more strategic and consumer-oriented approach to urgency marketing. It also urges longitudinal research to realize how exposure to repeated limited-time promotions impacts brand perception, consumer loyalty, and long-term sustainable purchasing behavior. Keywords: Limited-Time Discounts, Consumer Urgency, Impulse Buying, Scarcity Marketing, Flash Sales, Purchase Behavior

Pengaruh Kemasan Ramah Lingkungan terhadap Keputusan Pembelian Produk Perawatan Pribadi (Fast Moving Consumer Goods)

2025-06-24

Endang Sofyan , UJ Ahmad Syamsul Anwar , Nurliya Susanto | Jurnal Bisnis Mahasiswa

Kerusakan lingkungan yang diakibatkan adanya peningkatan jumlah sampah plastik memicu kekhawatiran di masyarakat dan secara significant meningkatkan kesadaran akan pentingnya menggunakan kemasan yang ramah lingkungan. Untuk merespon perubahan dalam preferensi … Kerusakan lingkungan yang diakibatkan adanya peningkatan jumlah sampah plastik memicu kekhawatiran di masyarakat dan secara significant meningkatkan kesadaran akan pentingnya menggunakan kemasan yang ramah lingkungan. Untuk merespon perubahan dalam preferensi konsumen ini, perusahaan perlu mengembangkan strategi yang tepat dalam memasarkan produknya. Penelitian ini bertujuan untuk mengukur sejauh mana pengaruh penggunaan kemasan ramah lingkungan terhadap keputusan pembelian produk perawatan pribadi, khususnya dalam sektor Fast Moving Consumer Goods (FMCG). Metode penelitian yang digunakan pada penelitian ini adalah metode penelitian deskriptif kuantitatif yang menggunakan software SPSS. Pengumpulan data pada penelitian ini menggunakan kuisioner kepada 100 responden yang menggunakan produk FMCG, khususnya produk perawatan pribadi (personal care). Hasil penelitian ini menunjukkan bahwa kemasan ramah lingkungan berpengaruh positif dan signifikan terhadap keputusan pembelian.

Pengaruh Persepsi Produk dan Persepsi Harga terhadap Keputusan Pembelian dengan Keunggulan Bersaing sebagai Variabel Intervening

2025-06-24

Ade Yunita | Jurnal Bisnis Mahasiswa

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi produk dan persepsi harga terhadap keputusan pembelian dengan keunggulan bersaing sebagai variabel intervening pada pengguna sepeda motor Honda Scoopy di Panai Hulu. Penelitian … Penelitian ini bertujuan untuk menganalisis pengaruh persepsi produk dan persepsi harga terhadap keputusan pembelian dengan keunggulan bersaing sebagai variabel intervening pada pengguna sepeda motor Honda Scoopy di Panai Hulu. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner kepada 100 responden. Data dianalisis menggunakan Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa persepsi produk dan persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Selain itu, keunggulan bersaing terbukti memediasi hubungan antara persepsi produk dan persepsi harga terhadap keputusan pembelian. Temuan ini mengindikasikan bahwa peningkatan persepsi konsumen terhadap kualitas produk dan harga yang kompetitif akan memperkuat keunggulan bersaing dan mendorong keputusan pembelian. Penelitian ini memberikan implikasi bagi produsen untuk terus meningkatkan kualitas produk dan strategi harga guna mempertahankan posisi kompetitif di pasar.

Pengaruh Lokasi, Promosi, Servicescape, dan Kualitas Produk terhadap Kepuasan Konsumen pada Bisnis Elektronik

2025-06-24

Dian Hendra Syahputra , Junita Lubis , Mulya Rafika | Jurnal Bisnis Mahasiswa

Penelitian ini bertujuan menganalisis pengaruh lokasi, promosi, servicescape, dan kualitas produk terhadap kepuasan konsumen di Toko Bonana Elektronik Service & Sound System Rantauprapat. Metode penelitian kuantitatif digunakan dengan sampel 96 … Penelitian ini bertujuan menganalisis pengaruh lokasi, promosi, servicescape, dan kualitas produk terhadap kepuasan konsumen di Toko Bonana Elektronik Service & Sound System Rantauprapat. Metode penelitian kuantitatif digunakan dengan sampel 96 pelanggan yang dipilih menggunakan rumus Lemeshow. Data dikumpulkan melalui survei skala Likert, pencatatan, dan observasi. Uji asumsi klasik seperti normalitas, heteroskedastisitas, dan multikolinearitas dilakukan untuk memastikan validitas model. Analisis regresi linier berganda dengan bantuan SPSS digunakan untuk menguji pengaruh parsial (uji t), simultan (uji F), dan koefisien determinasi. Hasil penelitian menunjukkan bahwa secara parsial maupun simultan, lokasi, promosi, servicescape, dan kualitas produk memiliki pengaruh signifikan terhadap kepuasan konsumen Toko Bonana Elektronik Service & Sound System Rantauprapat. Temuan ini menegaskan pentingnya faktor-faktor tersebut dalam meningkatkan kepuasan pelanggan pada bisnis elektronik dan sound system di wilayah Rantauprapat.

Implementasi Customer Relationship Management dalam Meningkatkan Loyalitas Pelanggan pada UMKM Luqky Sablon Pekalongan

2025-06-24

Ana Rimbasari , Luqman Afandi | Jurnal Bisnis Mahasiswa

Implementasi Customer Relationship Management (CRM) penting bagi UMKM untuk meningkatkan loyalitas pelanggan, namun keterbatasan sumber daya dan teknologi masih menjadi hambatan. Studi ini bertujuan untuk mengetahui kontribusi implementasi CRM dalam … Implementasi Customer Relationship Management (CRM) penting bagi UMKM untuk meningkatkan loyalitas pelanggan, namun keterbatasan sumber daya dan teknologi masih menjadi hambatan. Studi ini bertujuan untuk mengetahui kontribusi implementasi CRM dalam meningkatkan loyalitas pelanggan serta faktor pendukung dan penghambatnya di UMKM Luqky Sablon Pekalongan. Penelitian menggunakan metode kualitatif dengan pendekatan studi kasus, mengumpulkan data melalui wawancara terstruktur dengan 8 pelanggan, observasi, dan dokumentasi. Kemudian Teknik analisis data dari Miles dan Huberman, yaitu reduksi data, penyajian data dan penarikan kesimpulan. Validasi data dengan triangulasi teknik. Hasil penelitian menunjukkan bahwa implementasi Customer Relationship Management (CRM) di Luqky Sablon telah berkontribusi dalam meningkatkan loyalitas pelanggan melalui tiga indikator utama, yaitu People, Process dan Technology, namun terdapat hambatan seperti keterbatasan teknologi, kustomisasi produk dan ketergantungan pelanggan pada promo. Penelitian ini membuka peluang untuk pengembangan model CRM digital dan mengkaji faktor eksternal yang mempengaruhi loyalitas pelanggan.

Determinasi Keputusan Pembelian Konsumen pada Usaha Kuliner di Food Court

2025-06-24

Muhammad Rizky , Zulkifli Musannif Efendi Siregar , Anggi Yolanda Ritonga | Jurnal Bisnis Mahasiswa

Penelitian ini bertujuan menguji pengaruh harga, lokasi, promosi digital, dan lingkungan fisik terhadap keputusan pembelian pelanggan Ben’z Café Resto Food Court Rantauprapat. Metode penelitian yang digunakan adalah kuantitatif dengan populasi … Penelitian ini bertujuan menguji pengaruh harga, lokasi, promosi digital, dan lingkungan fisik terhadap keputusan pembelian pelanggan Ben’z Café Resto Food Court Rantauprapat. Metode penelitian yang digunakan adalah kuantitatif dengan populasi pelanggan dan sampel sebanyak 96 responden yang ditentukan menggunakan rumus Lemeshow. Data dikumpulkan melalui observasi, dokumentasi, dan kuesioner skala Likert. Analisis data dilakukan dengan uji asumsi, validitas, reliabilitas, dan regresi linier berganda menggunakan SPSS. Hasil penelitian menunjukkan bahwa secara parsial, promosi digital, lingkungan fisik, lokasi, dan harga masing-masing berpengaruh signifikan dan positif terhadap keputusan pembelian. Secara simultan, keempat variabel tersebut juga berpengaruh signifikan terhadap keputusan pembelian pelanggan Ben’z Café Resto. Temuan ini memberikan gambaran penting bagi pengelola dalam mengoptimalkan strategi pemasaran untuk meningkatkan keputusan pembelian pelanggan.

PENGARUH DISPLAY PRODUK DAN ULASAN PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN PADA PT. BOGA ABADI PRIMA MEDAN

2025-06-23

Syarla Azzura , Ngatno Sahputra , Rani Rahim | Journal Economic Management and Business

This study aims to analyze the influence of product display and customer reviews on purchase decisions at PT. Boga Abadi Prima Medan. A quantitative research method was employed, using a … This study aims to analyze the influence of product display and customer reviews on purchase decisions at PT. Boga Abadi Prima Medan. A quantitative research method was employed, using a survey of 95 consumers. Data were collected through questionnaires and analyzed using multiple linear regression. The results indicate that both product display and customer reviews have a significant influence on purchase decisions, both individually (partially) and jointly (simultaneously). The coefficient of determination shows that 87.5% of the variation in purchase decisions is explained by these variables, while the remaining 12.5% is attributed to other factors.

Pengaruh Konten Marketing Dan Personal Selling Terhadap Keputusan Pembelian Konsumen Pada PT. Surya Indah Berjaya Di Binjai

2025-06-23

Anggi Anggraini , Ahmad Taufiq Harahap , Al Firah | Journal Economic Management and Business

Tujuan dalam penelitian ini untuk mengetahui pengaruh konten marketing dan personal selling terhadap Keputusan pembelian pada PT. Surya Indah Berjaya di Binjai. Dengan metode penelitian kuantitatif . Sampel yang digunakan … Tujuan dalam penelitian ini untuk mengetahui pengaruh konten marketing dan personal selling terhadap Keputusan pembelian pada PT. Surya Indah Berjaya di Binjai. Dengan metode penelitian kuantitatif . Sampel yang digunakan dalam penelitian ini sebanyak 102 sampel yang merupakan konsumen yang sudah membeli rumah dan konsumen yang akan melakukan pembelian. Pengolahan data dilakukan menggunakan program aplikasi SPSS (Statistical Package for the Social Sciences ) versi 25. Hasil penelitian ini diperoleh ttabel sebesar 1,66023 Dari hasil perhitungan dengan menggunakan program SPSS 25 yang terlihat pada tabel diatas, dihasilkan nilai variabel X1 adalah sebesar thitung 3.655 ˃ dari ttabel 1,66023 dengan nilai signifikan 0,000 ini artinya hipotesis X1 diterima. Diperoleh ttabel sebesar 1,66023. Dari hasil perhitungan dengan menggunakan program SPSS 25 yang terlihat pada tabel diatas, dihasilkan nilai variabel X2 adalah sebesar thitung 3,603 ˃ dari ttabel 1,66023 dengan nilai signifikan 0,002 ini artinya hipotesis X2 diterima. Nilai signifikan menunjukan lebih kecil dari alpha (0,00≤0.05) ini artinya signifkan karena berada dibawah taraf (α) = 0,05%. Maka kesimpulanya adalah hipotesis X1 dan X2 yang diajukan di terima. Nilai ftabel 3,09 Nilai fhitung dalam tabel sebesar 19.646 sehingga nilai fhitung besar dari ftabel (19.646 ≥3,09) dan nilai sigfikannya lebih kecil dari pada alpha =0.05 (0.00≤0.05). Maka kesimpulan adalah menerima H3 dan menolak H0. Hal ini menunjukan bahwa secara bersama sama variabel independen berpengaruh signifikan terhadap variabel dependen. Kata Kunci : Konten Marekting, Personal Selling, Keputusan Pembelian

Pengaruh Promosi dan Layanan Shopee Paylater terhadap Pembelian Impulsif pada Mahasiswa Program Studi Pendidikan Ekonomi Universitas Bhinneka PGRI Tulungagung

2025-06-23

Yoga Reky Dewantara , Maria Agatha Sri Widyanti Hastuti | Deleted Journal

This study aims to determine: 1) the influence of promotions on impulsive buying behavior, and 2) the influence of Shopee PayLater services on impulsive buying behavior among students. This research … This study aims to determine: 1) the influence of promotions on impulsive buying behavior, and 2) the influence of Shopee PayLater services on impulsive buying behavior among students. This research is quantitative in nature. The population in this study consists of 90 VIII semester students of the Economics Education Study Program at Universitas Bhinneka PGRI Tulungagung, using a saturated sampling method. Data collection was carried out using a questionnaire. The analysis results show: 1) partially, the t value is greater than the t table value (13.856 > 1.987) and the significance value is less than 0.05 (0.000 < 0.05), indicating that promotions have a significant effect on impulsive buying behavior. 2) partially, the t value is greater than the t table value (2.039 > 1.987) and the significance value is less than 0.05 (0.044 < 0.05), indicating that Shopee PayLater services have a significant effect on impulsive buying behavior. 3) simultaneously, the F value is greater than the F table value (113.466 > 3.95) and the significance value is 0.000 < 0.05. The Adjusted R² value of 71.6% indicates that impulsive buying behavior is influenced by promotions and Shopee PayLater services, while the remaining 28.4% is influenced by other variables not examined in this study.

The Effect of Product Quality and Price Perception on Purchase Decisions with Brand Image as an Intervening Variable on SGM Yummi-Nutri Products at Clandys Bali

2025-06-23

I Gusti Lanang Agung Raditya Putra , M. Rudi Irwansyah , Putu Indah Rahmawati | Journal of Economics and Management Scienties

Penelitian ini bertujuan untuk menguji (1) pengaruh kualitas produk terhadap citra merek, (2) pengaruh persepsi harga terhadap citra merek, (3) pengaruh kualitas produk terhadap keputusan pembelian, (4) pengaruh persepsi harga … Penelitian ini bertujuan untuk menguji (1) pengaruh kualitas produk terhadap citra merek, (2) pengaruh persepsi harga terhadap citra merek, (3) pengaruh kualitas produk terhadap keputusan pembelian, (4) pengaruh persepsi harga terhadap keputusan pembelian, (5) citra merek memediasi pengaruh kualitas produk terhadap keputusan pembelian, dan (6) citra merek memediasi pengaruh persepsi harga terhadap keputusan pembelian. Populasi penelitian ini adalah seluruh pelanggan Produk SGM Yummi-Nutri di Clandys Bali. Penentuan sampel penelitian secara purposive sampling yaitu pembeli merupakan pelanggan Clandys Bali dan telah melakukan pembelian Produk SGM Yummi-Nutri lebih dari satu kali, dengan jumlah sampel sebanyak 160 orang. Data dikumpulkan dengan menggunakan kuesioner. Data dianalisis dengan menggunakan analisis jalur (path analysis). Hasil penelitian menunjukkan bahwa (1) kualitas produk berpengaruh positif terhadap citra merek, (2) persepsi harga berpengaruh positif terhadap citra merek, (3) kualitas produk berpengaruh positif terhadap keputusan pembelian, (4) persepsi harga berpengaruh positif terhadap keputusan pembelian, (5) citra merek memediasi pengaruh kualitas produk terhadap keputusan pembelian, dan (6) citra merek memediasi pengaruh persepsi harga terhadap keputusan pembelian.

Influence of Service Quality and Public Trust on Public Satisfaction in Using the Jakevo Application in Pulo Village, South Jakarta City

2025-06-23

Samsudin Samsudin , Sarah Suhalya | Neo Journal of economy and social humanities

This study aims to analyze the effect of service quality and public trust on public satisfaction in using the Jakevo application in Pulo Village, South Jakarta. The research method used … This study aims to analyze the effect of service quality and public trust on public satisfaction in using the Jakevo application in Pulo Village, South Jakarta. The research method used is quantitative descriptive with multiple linear regression analysis techniques. A sample of 52 respondents was selected from the population of Jakevo application users in the period March 2023–March 2024. The results of the study show that service quality has a positive and significant effect of 60.5%, public trust has an effect of 77.5%, and both variables simultaneously affect public satisfaction by 79.5%. These findings reinforce the importance of service quality and trust as determinants of public satisfaction in digital government services.

The Influence of Price, Venue and Service Quality on the Interest of Photographer Service Users in Palembang City

2025-06-23

Fitrianti Fitrianti , Marlina Widiyanti , Zakaria Wahab +1 more | American Journal of Economic and Management Business (AJEMB)

This research was conducted with the aim of determining the influence of price, place and quality of service on the interest of photographer service users in the city of Palembang. … This research was conducted with the aim of determining the influence of price, place and quality of service on the interest of photographer service users in the city of Palembang. The population in this study was calculated that during a period of 1 year, the number of users of the service of the phylaxis fatographer reached 688 consumers. The sample used in this study was 87 respondents using the slovin formula. The results of multiple linear regression analysis showed that price, venue and quality of service had a positive and significant effect on the interest of photographer service users in the city of Palembang. Price, price determination so that it can be adjusted to the intended market share. And it is hoped that it can provide prices with special offers for users who have used photographer services in order to provide consumer interest to always use the photographer services offered. The place is expected to be able to provide a sufficient parking lot for consumers who come to the studio, especially for car users. The quality of service is expected to be able to increase staff members, especially for photographers, where at the time of events such as graduation there is an increase in the number of users who want to use the services of photographers.

The Effect of Price, Product Quality, and Brand Image on The Originote Skincare Product Purchase Decision

2025-06-22

Ernawati Ohoitenan , Muhammad Arief , Primasatria Edastama | Neo Journal of economy and social humanities

This study examines the effect of price, product quality, and brand image on purchasing decisions for The Originote skincare products in Bekasi City. Using a non-experimental quantitative approach and descriptive … This study examines the effect of price, product quality, and brand image on purchasing decisions for The Originote skincare products in Bekasi City. Using a non-experimental quantitative approach and descriptive design, data were obtained from 105 respondents through an online survey with Google Forms. Data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS). The results showed that product quality did not have a significant effect on purchasing decisions for The Originote skincare products , but price and brand image had a significant effect. The price of The Originote products is considered affordable and in accordance with consumer desires, while The Originote's brand image is well-known and easy to remember by consumers. Consumer attitudes can also be influenced by external factors such as changes in needs or economic conditions that cannot be fully controlled in this study. These findings provide important insights for marketers in developing effective marketing strategies for skincare products.

PERAN CUSTOMER EXPERIENCE DALAM MEMODERASI PENGARUH STORE ENVIRONMENT DAN VISUAL MERCHANDISING TERHADAP MINAT BELI ULANG KONSUMEN PADA CAFE DI KOTA KUPANG

2025-06-22

Yoan Tania Sinlae , Ronald P C Fanggidae , Yosefina K I D D Dhae +1 more | Indo-Fintech Intellectuals Journal of Economics and Business

Penelitian ini bertujuan untuk menganalisis pengaruh store environment dan visual merchandising terhadap minat beli ulang konsumen pada café di Kota Kupang, dengan customer experience sebagai variabel moderasi. Metode penelitian yang … Penelitian ini bertujuan untuk menganalisis pengaruh store environment dan visual merchandising terhadap minat beli ulang konsumen pada café di Kota Kupang, dengan customer experience sebagai variabel moderasi. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Data dikumpulkan melalui kuesioner kepada 100 responden yang merupakan pelanggan dari empat café di Kota Kupang yang sudah perna berkunjung atau membeli lebih dari dua kali. Teknik analisis data menggunakan regresi linear berganda dan analisis regresi moderasi (Moderated Regression Analysis/MRA). Hasil penelitian menunjukkan bahwa store environment dan visual merchandising berpengaruh positif dan signifikan terhadap minat beli ulang. Selain itu, customer experience terbukti memoderasi yang artinya mampu memperkuat hubungan store environment dan visual merchandisingterhadap minat beli ulang.

Analisis Ekuitas Merek Online, Pengalaman Merek, Sikap Merek, dan Keterikatan Merek: Pendekatan Structural Equation Modeling pada Bisnis Ritel

2025-06-22

Yuan Xiaoyan , Salamatun Asakdiyah , Zunan Setiawan | Indo-Fintech Intellectuals Journal of Economics and Business

This study examines the role of brand experience on brand attitude and brand attachment within the context of online retail. The research utilizes purposive sampling, involving 215 consumers who use … This study examines the role of brand experience on brand attitude and brand attachment within the context of online retail. The research utilizes purposive sampling, involving 215 consumers who use applications and engage in online purchases in ZhongShan, Guangdong Province, China. Variance-based Structural Equation Modeling (SEM), also known as SEM-PLS (Partial Least Square Structural Equation Modeling), was employed to test the research hypotheses. The results reveal that brand experience, consisting of affective, sensory, intellectual, and behavioral dimensions, is the second most influential factor in affecting brand attitude and brand attachment. A significant positive relationship between brand experience, brand attitude, and brand attachment was found. These findings highlight that one of the primary goals of marketing is to create a strong bond between consumers and brands, with positive relationships between brand attitude, brand attachment, and practical implications for managerial practices. Additionally, all proposed hypotheses were validated, and the positive relationships between online brand equity, brand experience, and brand attitude underscore the importance of these factors in shaping brand attachment. Consumers tend to have lower brand attachment in online and app-based environments, which may be influenced by the virtual nature of the experience. This study provides valuable insights into the influence of online brand equity, brand experience, and brand attitude in a multichannel context.

FAKTOR KUNCI YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PRODUK SECONDHAND HOODIE PADA KOEPANG THRIFT SHOP

2025-06-22

George R.C.L Bora'a , Ronald P C Fanggidae , Yonas Ferdinand Riwu +1 more | Indo-Fintech Intellectuals Journal of Economics and Business

Penelitian ini bertujuan untuk mengetahui pengaruh gaya hidup, kualitas produk dan harga terhadap keputusan pembelian produk secondhand hoodie pada Koepang Thriftshop. Metode penelitian yang digunakan adalah penelitian kuantitatif dengan pendekatan … Penelitian ini bertujuan untuk mengetahui pengaruh gaya hidup, kualitas produk dan harga terhadap keputusan pembelian produk secondhand hoodie pada Koepang Thriftshop. Metode penelitian yang digunakan adalah penelitian kuantitatif dengan pendekatan studi potong lintang. Penelitian ini dilaksanakan pada pembeli produk secondhand yang ada di Kota Kupang dengan rumus Lemeshow diperoleh 100 responden dengan menggunakan teknik random sampling, teknik pengumpulan data menggunakan kuesioner yang dibagikan kepada 100 responden pembeli produk secondhand hoodie di Koepang Thriftshop. Hasil penelitian menunjukan bahwa secara parsial gaya hidup dan harga memiliki pengaruh positif dan signifikan terhadap keputusan pembelian produk secondhand hoodie pada Koepang Thriftshop, namun, kualitas produk menunjukkan pengaruh negatif dan tidak signifikan terhadap keputusan pembelian produk secondhand hoodie pada Koepang Thriftshop. Sementara itu hasil pengujian secara simultan menunjukkan bahwa gaya hidup, kualitas produk dan harga berpengaruh secara positif dan signifikan terhadap keputusan pembelian produk secondhand hoodie pada Koepang Thriftshop

The Effect of Customer Orientation and Service Quality on Customer Loyalty Mediated by Customer Satisfaction at Bank BRI

2025-06-22

Lamtiur Sihombing , Muhammad Arief , I Gde Kajeng Baskara +1 more | Neo Journal of economy and social humanities

This research aims to explore the influence of service quality and customer orientation on customer loyalty through customer satisfaction at Bank BRI in Bekasi City. Using a descriptive quantitative approach, … This research aims to explore the influence of service quality and customer orientation on customer loyalty through customer satisfaction at Bank BRI in Bekasi City. Using a descriptive quantitative approach, data were collected from 105 respondents via an online questionnaire and analyzed using Structural Equation Modeling – Partial Least Square (PLS-SEM). The analysis results indicate that service quality and customer orientation do not have a direct significant effect on customer loyalty. However, service quality has a significant positive impact on customer satisfaction, which ultimately enhances customer loyalty. Customer orientation also positively influences customer satisfaction, but it does not have a statistically significant impact on customer loyalty through customer satisfaction. These findings highlight the importance of customer satisfaction as a mediator linking service quality to customer loyalty. The managerial implications for Bank BRI include the need to improve service quality and customer orientation to enhance customer satisfaction and loyalty. Future research is recommended to involve a larger sample size, utilize diverse research methods, and consider external factors such as policy changes or economic conditions that may influence customer perceptions. The results of this study provide valuable insights for developing more effective service strategies and customer retention efforts in the future.

The Influence of Word of Mouth, Product Completeness and Product Attractiveness on Fertilizer Purchase Decisions at Growmart (Cab. Usaha Tani)

2025-06-22

Hommy Dorthy Ellyany Sinaga , Dyna Setyorini , Amanda Putri Januari | Dinasti International Journal of Economics Finance & Accounting

This study aims to analyze the influence of word of mouth, product completeness, and product appeal on fertilizer purchasing decisions at Growmart (Agricultural Business Branch) located on Jl. Jenderal Sudirman, … This study aims to analyze the influence of word of mouth, product completeness, and product appeal on fertilizer purchasing decisions at Growmart (Agricultural Business Branch) located on Jl. Jenderal Sudirman, Bagan Batu, South Labuhanbatu, Riau. The background of this study is based on the tight business competition in the agricultural sector and the low volume of fertilizer sales at Growmart, which is suspected to be influenced by the less than optimal marketing strategy and the mismatch of stock with consumer needs. This study uses a quantitative approach with a survey method through a questionnaire distributed to 292 respondents, determined by the Slovin formula from a population of 1,076 people. The sampling technique uses the random sampling method. Data analysis was carried out through validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and coefficients of determination (Adjusted R²). The results of the study showed that partially and simultaneously, the variables word of mouth, product completeness, and product appeal have a significant effect on fertilizer purchasing decisions at Growmart. Word of mouth has a positive influence because it provides information that is trusted by consumers. Completeness of the product encourages consumers to buy in one place practically. While the appeal of the product increases interest through attractive visuals, packaging, and presentation

The Influence of Word of Mouth And Taste on Purchasing Decisions at Mie Balap AMI

2025-06-22

Sri Rezeki , Desma Erica Maryati Manik , Jaccyn Tannaldy | Dinasti International Journal of Economics Finance & Accounting

This study aims to analyze the influence of Word of Mouth (WOM) and taste on consumer purchasing decisions at Mie Balap Ami, a culinary business located in Pasar Metal, Medan. … This study aims to analyze the influence of Word of Mouth (WOM) and taste on consumer purchasing decisions at Mie Balap Ami, a culinary business located in Pasar Metal, Medan. The background of this study is based on the fluctuations in income that occurred throughout 2024, where the highest income was recorded in April and the lowest in September. The decline is thought to be influenced by weak WOM and inconsistency in product taste. This study uses a quantitative approach with multiple linear regression analysis techniques. Data were collected through questionnaires from 100 respondents selected using non-probability sampling techniques. Validity and reliability tests were carried out to ensure the reliability of the instrument, as well as classical assumption tests to ensure the feasibility of the model. The results of the study show that: (1) Word of Mouth has a significant effect on purchasing decisions; (2) Taste has a significant effect on purchasing decisions; and (3) Word of Mouth and taste simultaneously have a significant effect on consumer purchasing decisions at Mie Balap Ami. These findings indicate that the strength of WOM and consistency of taste are key factors in maintaining and increasing consumer loyalty in the culinary industry.

Pengaruh Inovasi Produk dan Kualitas Layanan terhadap Peningkatan Penjualan melalui Kepuasan Pelanggan Sebagai Variabel Intervening Pada Pink Cafe

2025-06-22

Whisnu Adiputra , Samsul Bahri | Jurnal e-bussiness Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar

Penelitian ini bertujuan untuk menganalisis pengaruh inovasi produk dan kualitas layanan terhadap peningkatan penjualan, dengan kepuasan pelanggan sebagai variabel intervening. Penelitian menggunakan pendekatan kuantitatif eksplanatori dengan metode Structural Equation Modeling-Partial … Penelitian ini bertujuan untuk menganalisis pengaruh inovasi produk dan kualitas layanan terhadap peningkatan penjualan, dengan kepuasan pelanggan sebagai variabel intervening. Penelitian menggunakan pendekatan kuantitatif eksplanatori dengan metode Structural Equation Modeling-Partial Least Square (SEM-PLS) melalui SmartPLS 3.0. Data dikumpulkan dari 100 responden melalui kuesioner berskala Likert. Hasil analisis menunjukkan bahwa kualitas layanan berpengaruh positif dan signifikan terhadap peningkatan penjualan (t = 2,707; p = 0,007) dan kepuasan pelanggan (t = 9,753; p = 0,000). Kepuasan pelanggan sendiri berpengaruh signifikan terhadap peningkatan penjualan (t = 9,753; p = 0,000). Sebaliknya, inovasi produk tidak memiliki pengaruh signifikan baik terhadap peningkatan penjualan (t = 0,961; p = 0,337) maupun terhadap kepuasan pelanggan (t = 0,588; p = 0,557). Mediasi kepuasan pelanggan hanya signifikan pada hubungan antara kualitas layanan dan peningkatan penjualan (t = 4,487; p = 0,000), namun tidak signifikan pada hubungan antara inovasi produk dan peningkatan penjualan (t = 0,574; p = 0,0574). Temuan ini menunjukkan bahwa peningkatan kualitas layanan merupakan strategi yang lebih efektif dibandingkan inovasi produk dalam meningkatkan kepuasan dan penjualan.

STRATEGI MENINGKATKAN MINAT BELI ULANG BODY LOTION SCARLETT WHITENING MELALUI KUALITAS PRODUK, PROMOSI PENJUALAN DAN ULASAN PRODUK

2025-06-21

Shalom Olivia Alicasari , Awanis Linati Haziroh , Pradana Jati Kusuma +1 more | Indo-Fintech Intellectuals Journal of Economics and Business

Penelitian ini bertujuan untuk menganalisis faktor yang mempengaruhi minat beli ulang konsumen terhadap produk Body Lotion Scarlet Whitening di platform e-commerce Shopee. Selain itu, penelitian ini menganalisis faktor-faktor yang memengaruhi … Penelitian ini bertujuan untuk menganalisis faktor yang mempengaruhi minat beli ulang konsumen terhadap produk Body Lotion Scarlet Whitening di platform e-commerce Shopee. Selain itu, penelitian ini menganalisis faktor-faktor yang memengaruhi keputusan pembelian ulang, termasuk kendala seperti pengalaman negatif, harga tinggi, dan keterbatasan produk. Penelitian ini diharapkan memberikan gambaran menyeluruh mengenai faktor yang mempengaruhi minat beli ulang produk Scarlett Whitening di Shopee.Kata Kunci: Kualitas Produk, Promosi Penjualan, Ulasan Produk dan Minat Beli Ulang

Pengaruh Influencer Marketing dan Brand Image Terhadap Niat Beli dengan Kepercayaan Konsumen Sebagai Variabel Intervening Pada Produk Skintific

2025-06-21

Yunita Yahya Amini , Zakky Fahma Auliya | PARADOKS Jurnal Ilmu Ekonomi

Penelitian ini bertujuan untuk mengkaji pengaruh influencer marketing dan brand image terhadap minat beli, dengan kepercayaan konsumen sebagai variabel intervening pada konsumen produk Skintific di wilayah Soloraya. Menggunakan pendekatan kuantitatif … Penelitian ini bertujuan untuk mengkaji pengaruh influencer marketing dan brand image terhadap minat beli, dengan kepercayaan konsumen sebagai variabel intervening pada konsumen produk Skintific di wilayah Soloraya. Menggunakan pendekatan kuantitatif dan metode SEM-PLS, penelitian melibatkan 119 responden usia 18–30 tahun. Hasil menunjukkan bahwa influencer marketing dan brand image berpengaruh positif dan signifikan terhadap kepercayaan konsumen dan minat beli. Kepercayaan konsumen juga terbukti memediasi secara signifikan pengaruh kedua variabel tersebut terhadap minat beli. Nilai koefisien pengaruh tidak langsung influencer marketing terhadap minat beli melalui kepercayaan konsumen sebesar 0,341, sedangkan brand image sebesar 0,115. Ini menunjukkan bahwa peran influencer lebih dominan dibandingkan brand image dalam membentuk kepercayaan yang berdampak pada keputusan pembelian. Temuan ini mendukung Theory of Planned Behavior dan menekankan pentingnya membangun kepercayaan melalui kredibilitas influencer dan citra merek.

Pengaruh Kepuasan Pelanggan, Pengalaman Merek, Dan Kualitas Produk Terhadap Keputusan Pembelian Dengan Loyalitas Pelanggan Sebagai Mediasi

2025-06-21

Angelika Gladys Widya Nanda , Sri Padmantyo | PARADOKS Jurnal Ilmu Ekonomi

Penelitian ini bertujuan untuk menganalisis pengaruh kepuasan pelanggan, pengalaman merek, dan kualitas produk terhadap keputusan pembelian, dengan loyalitas pelanggan sebagai variabel mediasi. Di tengah persaingan pasar yang semakin ketat, pemahaman … Penelitian ini bertujuan untuk menganalisis pengaruh kepuasan pelanggan, pengalaman merek, dan kualitas produk terhadap keputusan pembelian, dengan loyalitas pelanggan sebagai variabel mediasi. Di tengah persaingan pasar yang semakin ketat, pemahaman tentang perilaku konsumen menjadi penting bagi keberlangsungan bisnis. Metode yang digunakan adalah kuantitatif dengan pengumpulan data melalui kuesioner yang disebarkan kepada pelanggan Thrifting di Solo Raya. Hasil analisis menunjukkan bahwa kepuasan pelanggan, pengalaman merek, dan kualitas produk berpengaruh signifikan terhadap keputusan pembelian. Selain itu, loyalitas pelanggan berperan sebagai mediator yang memperkuat hubungan antara variabel-variabel tersebut. Temuan ini menekankan pentingnya perusahaan dalam meningkatkan pengalaman pelanggan dan kualitas produk untuk membangun loyalitas yang kuat, sehingga mendorong keputusan pembelian yang berkelanjutan. Penelitian ini memberikan wawasan berharga bagi pengelola bisnis dalam merancang strategi pemasaran yang efektif untuk menarik dan mempertahankan pelanggan di pasar yang kompetitif.

Pengaruh Store Layout dan Motivasi Rasional terhadap Keputusan Pembelian Konsumen di Toko Abu Rohmah

2025-06-21

Andara Selviranih , Siti Aidini Khoerunnisa , Hilda Sapitri +3 more | Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis

The purpose of this study is to investigate how customers' purchasing decisions at Abu Rohmah Store are influenced by store layout and rational motivation. The study uses a quantitative survey … The purpose of this study is to investigate how customers' purchasing decisions at Abu Rohmah Store are influenced by store layout and rational motivation. The study uses a quantitative survey approach, gathering information from 50 respondents via questionnaires. Multiple linear regression analysis was used to examine the gathered data. The results indicate that store layout has a significant effect on consumers' purchasing decisions, with a regression coefficient of 0.814. Furthermore, customers' rational motivation is also significantly influenced by store layout, as evidenced by the regression coefficient of 0.347. According to the coefficient of determination, 64% of the variation in consumers' purchase decisions can be explained by these two variables. These results aid in the creation of marketing plans and the enhancement of offerings in the neighborhood retail industry.

THE EFFECT OF PERCEIVED QUALITY, CUSTOMER SATISFACTION ON PHYSICAL EVIDENCE, AND BRAND IMAGE ON PATIENT LOYALTY AT THE EMDEE SKIN CLINIC PALEMBANG BEAUTY CLINIC

2025-06-21

Sheisa Marinka , Oscar Jayanagara | Eduvest - Journal Of Universal Studies

e beauty industry in Indonesia, including The Emdee Skin Clinic Palembang, is rapidly growing, yet faces challenges in maintaining patient loyalty, as evidenced by a 15.73% decrease in repeat visits … e beauty industry in Indonesia, including The Emdee Skin Clinic Palembang, is rapidly growing, yet faces challenges in maintaining patient loyalty, as evidenced by a 15.73% decrease in repeat visits from 2023 to 2024. This study investigates the influence of perceived quality, physical evidence, brand image, and customer satisfaction on patient loyalty. Using a quantitative approach with a Likert scale, 200 respondents who had undergone treatment more than once at the clinic were surveyed. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that perceived quality and physical evidence positively affect brand image and patient loyalty. Additionally, brand image significantly mediates the relationship between perceived quality and physical evidence on patient loyalty. This study highlights the importance for clinic managers to enhance service quality, improve facilities, and build a strong brand image to retain patient loyalty. Future research should focus on extending the data collection period, incorporating more variables, and involving a more diverse respondent pool.

Influence of Spend Rewards and Vouchers: Assessing Consumer Behavior towards Paying More to Get Discounts

2025-06-21

Erika F. Bacay , Alberto Luís Matoso Galveias de Castro , Ernestine May Tandoc +2 more | American Journal of Economics and Business Innovation

This study examines the link between spend rewards and vouchers and how they influence consumer behavior. Spend rewards and vouchers are strong drivers that initiate purchasing behavior, alter the spending … This study examines the link between spend rewards and vouchers and how they influence consumer behavior. Spend rewards and vouchers are strong drivers that initiate purchasing behavior, alter the spending habits of consumers, and build reward-based consumer loyalty. This study aims to determine the link between spend rewards and vouchers and examines how these promotional tools affect the purchasing behavior of consumers in e-commerce and online shopping. The quantitative design uses a questionnaire to collect data from internet consumers. The questionnaire collects data on consumers’ spending, the consumers’ attitudes towards vouchers and rewards, and usage frequency of the incentives. Random sampling was used to select participants for the study. Statistical analysis involves determining the percentage distribution of the responses to identify patterns and relationships. The findings indicate a high positive relationship between spend rewards and voucher availability and higher consumer spending. A large proportion of the respondents state that these rewards have an impact on their purchasing behavior, resulting in greater participation and repeat business. These findings imply that providing spend rewards and vouchers is a sound approach to increasing customer retention and driving sales. In conclusion, the research verifies that spend rewards and vouchers has a positive effect on consumer behavior by making purchases more frequent and building brand loyalty. The findings give confidence that the adoption of such incentive schemes can yield positive results for companies in the e-commerce sector.

Pengaruh Sosial Media Terhadap Keputusan Pembelian Alat Rumah Tangga Di Toko Syarifah Di Jalan Yos Sudarso II Sangatta

2025-06-21

Resmila Abd. Rauf , Arif Rembang Supu , Muktar Muktar | Deleted Journal

This study aims to analyze the influence of variable X (Social Media) on variable Y (purchase decisions for household appliances) at Toko Syarifah, located on Jalan Yosudarso II, Sangatta. The … This study aims to analyze the influence of variable X (Social Media) on variable Y (purchase decisions for household appliances) at Toko Syarifah, located on Jalan Yosudarso II, Sangatta. The study was conducted with a 3-day survey, using a questionnaire consisting of 22 questions, which were distributed to 30 respondents. The results of the study showed that in one month, there were an estimated 2,790 buyers. From the results of the simple regression analysis, the regression equation was obtained as Y = 0.65 + 0.60X This equation shows that there is a positive influence between social media and purchase decisions for household appliances. This means that every one unit increase in the use of social media (X) will increase the purchase decision (Y) by 0.60. Thus, if the influence of social media is further increased, the purchase decision for household appliances will also be greater. These findings indicate that marketing strategies through social media can be an effective tool to attract consumers and influence their choices. Therefore, it is recommended that Toko Syarifah utilize social media optimally to increase brand awareness and encourage sales of household appliances. This research is expected to provide insight for business owners and other researchers regarding the importance of Social Media in modern marketing strategies.

Menantea's Strategy to Attract Gen-Z: The Influence of Brand Image, EWOM, and Lifestyle on Repurchase Intention

2025-06-21

Erika Verdiana , Fahrul Riza , Endi Sarwoko | Eduvest - Journal Of Universal Studies

This research aims to analyze the influence of brand image, EWOM, and lifestyle on repurchase intention for Menantea brand among Generation Z in Java Island. The study is motivated by … This research aims to analyze the influence of brand image, EWOM, and lifestyle on repurchase intention for Menantea brand among Generation Z in Java Island. The study is motivated by the decline in purchases of Menantea products which has led to the closure of many outlets in a relatively short time. The research uses the Theory of planned behavior, which explains that a person's behavior is influenced by their intention to perform that behavior. This intention is determined by three main factors: Theory of planned behavior, subjective norms, and perceived behavioral control. The methodology employed in this study is quantitative descriptive research using questionnaires as research instruments. The targeted respondents are Gen-Z individuals born between 1997-2012, residing in Java Island, who have previously purchased Menantea products. The sample size consists of 100 respondents. This research is expected to provide valuable contributions to Menantea's marketing and branding teams as well as other companies across various business sectors in formulating more effective strategies to enhance repurchase intention. The results indicate that brand image does not significantly affect Menantea's repurchase intention, while EWOM and lifestyle show significant positive influences on repurchase intention among Generation Z consumers of Menantea in Java Island.

Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan Koperasi Mahasiswa Universitas Tidar

2025-06-20

Muhamad Jauharul Wafa , Arina Manasikana , Septiana Wulandari +4 more | ANTASENA Governance and Innovation Journal

This research aims to assess the level of satisfaction among students at Tidar University regarding the services provided by the Student Cooperative (Kopma), which plays a crucial role in meeting … This research aims to assess the level of satisfaction among students at Tidar University regarding the services provided by the Student Cooperative (Kopma), which plays a crucial role in meeting students' daily needs and serves as a platform for developing entrepreneurial skills. The methodology employed in this study is quantitative, with data collection conducted through the distribution of questionnaires to a number of students from various faculties. The satisfaction assessment refers to the five dimensions of SERVQUAL, namely assurance, reliability, tangibility, empathy, and responsiveness. The analysis results indicate that, in general, students feel 'satisfied' with the services of Kopma, particularly in the aspects of assurance, reliability, tangibility, and empathy, with satisfaction levels ranging from 61% to 76%. These aspects reflect the students' trust in the cooperative's ability to provide reliable services, good physical appearance, and the professionalism and care of the staff. However, there are several indicators that received a 'fairly satisfied' rating, such as issues related to security and cleanliness in the cooperative area, the quality of the goods offered, and the speed and effectiveness in handling complaints and suggestions from students. These findings suggest that the level of student satisfaction has a positive relationship with their loyalty to the cooperative. Students who feel satisfied are more likely to return to use the services and recommend them to their peers. Therefore, the cooperative management needs to conduct regular evaluations and continuously improve service quality to create a better experience, enhance customer loyalty, and support the sustainability and development of the student cooperative within the Tidar University environment.

The Influence of Customer Commitment on Loyalty with Satisfaction as a Mediator: A Study on Traveloka Application Users in Indonesia

2025-06-20

Fachrul Husain Habibie , Amalia Mustika , Ariawan Aryapranata +2 more | International Journal of Management and Economics Invention

This study aims to examine the effect of customer commitment on customer loyalty with customer satisfaction as a mediating variable on Traveloka application users in Indonesia. The method used is … This study aims to examine the effect of customer commitment on customer loyalty with customer satisfaction as a mediating variable on Traveloka application users in Indonesia. The method used is quantitative with a causality approach through a bold survey. Data were collected using a Likert scale-based questionnaire from 200 respondents selected by purposive sampling. Data analysis was carried out using Structural Equation Modeling (SEM) with SmartPLS software. The results of the study indicate that customer commitment has a positive and significant effect on customer satisfaction and loyalty. In addition, customer satisfaction also acts as a significant mediator in the relationship between customer commitment and loyalty. These findings indicate that increasing customer commitment will increase satisfaction, which then drives customer loyalty in a sustainable manner. The conclusion of the study emphasizes the importance of building customer commitment to increase satisfaction and loyalty on the bold travel platform. As a suggestion, Traveloka application managers are expected to develop strategies that strengthen customer commitment and satisfaction, such as loyalty programs and improving service quality, in order to retain customers in the long term. Further research is suggested to include other variables for a more comprehensive analysis.

Analisis Loyalitas Pelanggan Ditinjau dari Aspek Kualitas Pelayanan, Citra Perusahaan dan Kepuasan Pelanggan

2025-06-20

Bambang Irawan , Agus Widodo , Aloysius Jondar | Jurnal Ilmu Manajemen Ekonomi dan Kewirausahaan

This study involved 59 respondents who were representatives of PT Solusi Energy Nusantara service users. The purpose of this study was to determine the effect of Service Quality, Corporate Image … This study involved 59 respondents who were representatives of PT Solusi Energy Nusantara service users. The purpose of this study was to determine the effect of Service Quality, Corporate Image and Customer Satisfaction on Customer Loyalty both partially and simultaneously. The research method used a quantitative approach consisting of research instrument testing, descriptive statistical analysis, multiple linear analysis, classical assumption testing, and hypothesis testing. The results of the study indicate that there is a positive and significant effect of the Service Quality variable on the Customer Loyalty variable. There is a positive and significant effect of the Corporate Image variable on the Customer Loyalty variable. There is a positive and significant effect of the Customer Satisfaction variable on the Employee Performance variable. There is a positive and significant simultaneous effect of the Service Quality, Corporate Image, and Customer Satisfaction variables on Customer Loyalty. The simultaneous determination value shows that the variation in changes in Customer Loyalty is influenced by Service Quality, Corporate Image, and Customer Satisfaction by 71.2%.

The Influence of Price Factors and Environmental Awareness on Customer Loyalty: The Role of Product Sustainability as a Mediating Variable

2025-06-20

Muhammad Mathori , Diah Retno Wulandaru | Journal of Economics Finance and Management Studies

This study aims to examine the influence of price factors and environmental concern on customer loyalty in the bottled mineral water industry in Yogyakarta, by highlighting the role of mediating … This study aims to examine the influence of price factors and environmental concern on customer loyalty in the bottled mineral water industry in Yogyakarta, by highlighting the role of mediating the perception of product sustainability. The results of the analysis showed that the price factor had a positive and significant influence on loyalty, while the influence of environmental concern was not always statistically significant in the region. The perception of sustainability acts as a mediator that strengthens the relationship between environmental concern and loyalty, but its effectiveness depends on communication and tangible actions from the company. Economic factors, quality, and convenience remain the main determinants in consumer decision-making. This research emphasizes the importance of honest communication strategies and concrete actions to increase the perception of sustainability and customer loyalty, especially in a competitive and environmentally conscious market. The limitations of the study include the scope and variables that have not been fully explored, so recommendations for future research include expanding the variables and research locations to obtain more comprehensive results.

Analisis Preferensi Konsumen Terhadap Minat Beli Produk Wedang Herbal

2025-06-20

Siva Khoirima , Annisa Khoiriyah , Adi Prayoga | Jurnal Ilmiah Manajemen Bisnis dan Kewirausahaan

This study aims to determine consumer preferences for Wedang Herbal products and to identify attributes that influence purchasing interest based on consumer preferences. This research method is descriptive quantitative using … This study aims to determine consumer preferences for Wedang Herbal products and to identify attributes that influence purchasing interest based on consumer preferences. This research method is descriptive quantitative using a sampling technique carried out by non-probability sampling with a purposive sampling type. This study used 50 respondents with the criteria for respondents required are someone who has bought it and prospective consumers who will buy Wedang Herbal at CV X Magelang Regency. The data analysis method used to determine consumer preferences is conjoint analysis while to determine consumer purchasing interest using multiple linear regression analysis with the SPSS application program analysis tool. The results of the analysis show that consumer preferences have a significant effect on purchasing interest in Wedang Herbal products, both simultaneously (F test) and partially (t test).

A Conceptual Framework of Motivational Factors Influencing Continuous e-Wallet Usage in Malaysia Post-COVID-19

2025-06-20

Emma Abd Rahim , Jeffrey S.S. Cheah | International Journal of Accounting & Finance in Asia Pasific

The global COVID-19 pandemic significantly boosted the adoption of digital payment methods, including e-wallets, but the factors influencing their continued use beyond the pandemic, particularly in Malaysia, remain insufficiently examined. … The global COVID-19 pandemic significantly boosted the adoption of digital payment methods, including e-wallets, but the factors influencing their continued use beyond the pandemic, particularly in Malaysia, remain insufficiently examined. This conceptual study proposes an integrated framework that combines the Technology Continuance Theory (TCT) with the Health Belief Model (HBM) to better understand Malaysians’ ongoing intention to use e-wallets post-pandemic. Through an extensive review of the literature, this framework explores critical factors such as confirmation, perceived ease of use, perceived usefulness, perceived susceptibility, perceived severity, satisfaction, and attitude, and their impact on sustained usage behavior. The model emphasizes the interplay of both technological features and health-related perceptions in shaping user decisions in a post-COVID environment. The insights derived offer practical implications for policymakers and e-wallet service providers aiming to improve user retention and advance cashless payment adoption. Additionally, this framework lays the groundwork for future empirical studies to test and expand knowledge of e-wallet continuance in Malaysia and comparable emerging markets. By explicitly integrating health belief constructs with technology adoption theories, this study contributes a fresh theoretical perspective to the digital payment literature.

Factors Influencing User Preferences for E-Wallets Compared to Traditional Payment Methods

2025-06-20

Kok Ban Teoh , Anees Janee Ali , Nur Fathin Balqis Binti Ahmad Sukri +5 more | International Journal of Accounting & Finance in Asia Pasific

E-wallets have emerged as popular digital payment systems, offering contactless transactions and enhanced convenience. However, traditional methods such as cash and cards remain widely used, often perceived as more secure. … E-wallets have emerged as popular digital payment systems, offering contactless transactions and enhanced convenience. However, traditional methods such as cash and cards remain widely used, often perceived as more secure. This study aims to examine the key factors influencing user preferences between e-wallets and traditional payment methods in Malaysia, focusing on perceived ease of use, convenience and usability, privacy and security, and user satisfaction. A mixed methods approach was adopted, combining quantitative and qualitative designs. The quantitative component involved a purposive sample of 115 e-wallet and traditional payment users who completed a structured questionnaire distributed online. Qualitative insights were gathered through open-ended survey responses and user observations. Data were analyzed using SPSS 27, applying reliability tests, descriptive statistics, correlations, and regression analysis. The results reveal that satisfaction is the most influential factor (β = 0.272, p < 0.1), followed by convenience and usability (β = 0.267, p < 0.1), and privacy and security (β = 0.220, p < 0.5). Perceived ease of use had a weaker, non-significant effect (β = 0.173). These findings highlight the importance of improving user satisfaction, trust, and usability to promote digital payment adoption.

Pengaruh Brand Image dan Lifestyle Terhadap Keputusan Pembelian Iphone Minat Beli Sebagai Variabel Intervening

2025-06-19

Medirasari Putri , Ratih Purbasari , Elquina Pijar Muharromy +2 more | Jurnal Ilmiah Manajemen Bisnis dan Kewirausahaan

This study aims to determine the effect of Brand Image and Lifestyle on Iphone Purchasing Decisions with Purchase Intention as an Intervening Variable. The method used in this research is … This study aims to determine the effect of Brand Image and Lifestyle on Iphone Purchasing Decisions with Purchase Intention as an Intervening Variable. The method used in this research is quantitative method. The population in this study were students in Surakarta and the sample used in this study was 100. The data collection technique was carried out through a survey by distributing questionnaires. The data analysis technique uses SmartPLS software. The results showed that brand image has a positive and significant effect on purchasing decisions (β = 0.452; t = 3.903; p < 0.05), while lifestyle has a positive but insignificant effect (β = 0.159; t = 1.102; p> 0.05). Brand image also has a positive and significant effect on purchase intention (β = 0.404; t = 3.712; p < 0.05), as well as lifestyle (β = 0.404; t = 3.381; p < 0.05). The effect of brand image on purchasing decisions through purchase intention is significant (β = 0.113; t = 2.368; p < 0.05), while lifestyle through purchase intention is not significant (β = 0.113; t = 1.706; p > 0.05).

The Effect of Service Quality, Promotion Strategy, and Price Perception on Customer Satisfaction at Adira Finance Singaraja Branch

2025-06-19

Abdalwali Lutfi , Fridayana Yudiaatmaja , Ni Made Suci | JMKSP (Jurnal Manajemen Kepemimpinan dan Supervisi Pendidikan)

This study investigates the impact of service quality, promotional strategies, and price perception on customer satisfaction at Adira Finance, Singaraja Branch. In an increasingly competitive financial services industry, customer satisfaction … This study investigates the impact of service quality, promotional strategies, and price perception on customer satisfaction at Adira Finance, Singaraja Branch. In an increasingly competitive financial services industry, customer satisfaction plays a pivotal role in fostering loyalty and business growth. The research aims to identify how each of these factors influences customer satisfaction, and which factor holds the most significant impact. Data was collected through a survey of 25 respondents, revealing key insights into the effectiveness of service quality, promotional strategies, and pricing strategies. The results indicate that service quality has the most substantial effect on customer satisfaction, followed by promotional strategies and price perception. These findings suggest that companies in the finance sector should focus on improving service quality while integrating effective promotional strategies and maintaining competitive pricing to ensure sustained customer satisfaction. This research contributes to the understanding of customer satisfaction dynamics in the finance sector, providing actionable recommendations for improving service offerings in similar institutions.

The Influence of Personal Selling and Service Quality on Jenius Application User Satisfaction and Loyalty Using the E-Servqual Model

2025-06-19

Fidya Nur Styaningsih , Zaenal Abidin | Journal of Advances in Information Systems and Technology

This study examines the influence of personal selling and service quality in the Jenius app on user satisfaction and loyalty in Indonesia, in the context of increasing internet usage reaching … This study examines the influence of personal selling and service quality in the Jenius app on user satisfaction and loyalty in Indonesia, in the context of increasing internet usage reaching 78.19% by 2023. Bank BTPN, through the Jenius app, capitalizes on technological developments to provide secure and efficient mobile banking services. Although the Jenius app is growing in popularity, various complaints related to bugs, OTP code issues, login difficulties, and transaction barriers have emerged, which may affect user satisfaction and loyalty. This study uses a quantitative method with the E-ServQual framework and Cognition Affective Behavior (CAB) theory to analyze data from 301 Jenius user respondents, which were collected through an online questionnaire using purposive sampling technique. The data was analyzed using partial least squares-structural equation model (PLS-SEM) with the help of SmartPLS 4. Of the nine hypotheses proposed, seven hypotheses were declared significant (accepted). So it can be concluded that the factors that influence the satisfaction and loyalty of Jenius application users are service quality (SQ) which consists of efficiency (EF), fulfillment (FUL), and system availability (SA). In addition, personal selling (PS) only directly affects user satisfaction (SAT), and user satisfaction affects loyalty (LO). Based on the accepted hypothesis, the research shows that application service quality and personal selling have a direct influence on Jenius application user satisfaction. However, user loyalty is only influenced by service quality, and not by personal selling.

KERAGAMAN PRODUK DAN PROMOSI PENJUALAN: KUNCI MENINGKATKAN MINAT BELI ULANG DI MARKETPLACE SHOPEE

2025-06-19

Roswita Nahak , Markus Bunga , Yonas Ferdinand Riwu | Indo-Fintech Intellectuals Journal of Economics and Business

Keragaman Produk dan Promosi Penjualan adalah dua faktor penting yang saling terkait dan dapat mempengaruhi minat beli ulang di marketplace shopee. Dengan menawarkan pilihan produk yang luas dan menarik, serta … Keragaman Produk dan Promosi Penjualan adalah dua faktor penting yang saling terkait dan dapat mempengaruhi minat beli ulang di marketplace shopee. Dengan menawarkan pilihan produk yang luas dan menarik, serta promosi yang relevan dan personal, shopee dapat menciptakan pengalaman berbelanja yang positif dan memuaskan bagi konsumen. Hal ini pada akhirnya akan mendorong mereka untuuk kembali berbelanja di shopee di masa depan. Tujuan penelitian ini adalah untuk mengetahui keragaman produk dan promosi penjualan berpengaruh terhadap minat beli ulang di marketplace shopee. Metode penelitian yang digunakan adalah kuantitatif, yang dikumpulkan dari responden menggunakan kuesioner, dengan jumlah sampel sebanyak 100 sampel. Hasil penelitian menunjukkan bahwa keragaman produk dan promosi penjualan berpengaruh positif dan signifikan terhadap minat beli ulang di marketplace shopee. Dari hasil yang diperoleh dapat disimpulkan bahwa keragaman produk dan promosi penjualan memiliki peran penting dalam mempengaruhi minat beli ulang konsumen. Kombinasi keragaman produk dan promosi penjualan yang menarik menciptakan pengalaman belanja yang memuaskan, yang menjadi kunci dalam menjaga minat serta meningkatkan loyalitas konsumen.

Integration of Technology Acceptance Model and Information System Success Model to Analyze User Satisfaction and Continuity of Use in Ticket Booking on the "Access By KAI"Application

2025-06-19

Ahmad Raihan , Budi Prasetyo | Journal of Advances in Information Systems and Technology

Access by KAI is an application that focuses on ordering train ticketswhich was developed and published by PT Kereta Api Indonesia as KAIAccess since 2014. As a train ticket ordering … Access by KAI is an application that focuses on ordering train ticketswhich was developed and published by PT Kereta Api Indonesia as KAIAccess since 2014. As a train ticket ordering application, the Access byKAI application has around 12,419,711 registered users with a totalnumber of users. There are 6,101,343 active ones. With that many users,the Access by KAI application currently has a rating of 1.6/5 on theAppstore and 2.2/5 on the Playstore (as of December 1, 2023). Based onthe explanatory description, this research aims to find out what variablessupport or influence user satisfaction and intentions to continue using theAccess by KAI application as a train ticket booking application. Thisresearch applies quantitative methods using an integrated informationsystem success model (ISSM) and technology acceptance model (TAM).Data collection in this research was carried out through distributingquestionnaires using Google Form by applying purposive samplingtechniques. The target respondents are Access by KAI application usersaged 17 to 65 years who have experience ordering train tickets on theAccess by KAI application. From the results of distributing thequestionnaire, 234 respondents were obtained, which was then analyzedusing partial least squares - structural equation modeling (PLS-SEM)using SmartPLS 4 software. From the research analysis carried out, theresults were that ten hypotheses were accepted and five hypotheses wererejected.

Pengaruh Kualitas Produk terhadap Keputusan Pembelian dengan Harga sebagai Variabel Moderasi di Nawa Bistro Solo

2025-06-18

Aulia Nanda Asy A , Putri Lindiani Agata , Aulia Miftahul Karimah +1 more | Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis

This study aims to analyze the effect of product quality on purchasing decisions with price as a moderating variable at Nawa Bistro Solo. Using a quantitative approach with causal-comparative design, … This study aims to analyze the effect of product quality on purchasing decisions with price as a moderating variable at Nawa Bistro Solo. Using a quantitative approach with causal-comparative design, data were collected through online questionnaires from 48 respondents selected by purposive sampling. The research instrument consisted of 20 question items with a Likert scale of 1-5 that had been tested for validity and reliability. Data analysis used moderation regression with classical assumption tests. The results show that product quality has a significant positive effect on purchasing decisions with a regression coefficient of 0.612 (p < 0.05). Price proved to act as a moderating variable that strengthens the relationship between product quality and purchasing decisions with an interaction coefficient of 0.284 (p < 0.05). The majority of respondents (77.1%) showed positive purchasing decisions and 66.7% gave positive assessments of product quality. These findings imply that appropriate value-based pricing strategies can optimize the impact of product quality on consumer loyalty in the culinary industry.

Pengaruh Kualitas Produk, Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen pada Toko Roti Aroma di Kota Langsa

2025-06-18

M. Anta Fauza , Rahmi Muetia , Safrizal Safrizal | Jurnal Minfo Polgan

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, kualitas pelayanan dan harga terhadap kepuasan konsumen pada toko roti Aroma di Kota Langsa. Sampel dalam penelitian ini berjumlah 90 responden. Metode … Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, kualitas pelayanan dan harga terhadap kepuasan konsumen pada toko roti Aroma di Kota Langsa. Sampel dalam penelitian ini berjumlah 90 responden. Metode analisis data menggunakan analisis regresi linier berganda, uji t, uji F dan uji koefisiendeterminasi. Persamaan regresi dalam penelitian ini yaitu Y = 3,290 + 0,113X1 + 0,416X2 + 0,309X3. Kualitas produk berpengaruh signifikan terhadap kepuasan konsumen pada toko roti Aroma di Kota Langsa, dimana diperoleh nilai sig. 0,030 < 0,05. Kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen pada toko roti Aroma di Kota Langsa, dimana diperoleh nilai sig. 0,022 < 0,05. Harga berpengaruh signifikan terhadap kepuasan konsumen pada toko roti Aroma di Kota Langsa, dimana diperoleh nilai sig. 0,015 < 0,05. Kualitas produk, kualitas pelayanan dan harga secara simultan berpengaruh signifikan terhadap kepuasan konsumen pada toko roti Aroma di Kota Langsa, dimana diperoleh nilai F sig. 0,031 < 0,05. Berdasarkan nilai Adjusted R2 diketahui bahwa kualitas produk, kualitas pelayanan dan harga mempengaruhi kepuasan konsumen pada toko roti Aroma di Kota Langsa sebesar 50,2% sedangkan sisanya 49,8% dipengaruhi oleh variabel lain di luar model penelitian ini.

Pengaruh Lifestyle, Brand Personality, Trust Terhadap Keputusan Penggunaan M-Banking Livin By Mandiri di Kota Bengkulu

2025-06-18

Fandra Rachma Eka Safitri , Arifah Hidayati , Idham Lakoni | GEMILANG Jurnal Manajemen dan Akuntansi

Seiring dengan perkembangan industri yang bertransformasi secara digital, berbagai sektor termasuk perbankan dituntut untuk beradaptasi dengan perubahan teknologi. Penelitian ini bertujuan untuk mengetahui pengaruh lifestyle, brand personality, dan trust terhadap … Seiring dengan perkembangan industri yang bertransformasi secara digital, berbagai sektor termasuk perbankan dituntut untuk beradaptasi dengan perubahan teknologi. Penelitian ini bertujuan untuk mengetahui pengaruh lifestyle, brand personality, dan trust terhadap keputusan penggunaan M-Banking Livin’ by Mandiri di Kota Bengkulu. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian eksplanatori. Data primer diperoleh dari pengguna Livin’ by Mandiri, sementara data sekunder berasal dari buku, jurnal, artikel, skripsi, tesis, dan sumber daring lainnya. Populasi dalam penelitian ini adalah masyarakat pengguna Livin’ by Mandiri dengan jumlah sampel sebanyak 160 responden. Teknik pengumpulan data menggunakan kuesioner, dan data dianalisis menggunakan SPSS versi 26. Hasil penelitian menunjukkan bahwa lifestyle berpengaruh negatif dan signifikan terhadap keputusan penggunaan layanan, dengan nilai t-hitung -7.557 > t-tabel 1.655 dan signifikansi 0,000 < 0,05. Artinya, semakin tinggi gaya hidup responden, semakin rendah kecenderungan menggunakan M-Banking tersebut. Sebaliknya, brand personality (t-hitung 4.061) dan trust (t-hitung 11.142) menunjukkan pengaruh positif dan signifikan. Persepsi positif terhadap kepribadian merek serta tingkat kepercayaan tinggi terhadap layanan berkontribusi pada peningkatan minat penggunaan. Secara simultan, ketiga variabel ini memberikan pengaruh signifikan dan dapat menjadi dasar strategi pemasaran Bank Mandiri di Kota Bengkulu.

Analisis Dampak Citra Merek dan Promosi Terhadap Minat Membeli Sepatu Piero

2025-06-17

Eli Agustina Br Tarigan , Aprinawati Aprinawati | GEMILANG Jurnal Manajemen dan Akuntansi

This study aims to determine the effect of Brand Image and Promotion on Purchase Interest in students of the Faculty of Economics, State University of Medan. The type of research … This study aims to determine the effect of Brand Image and Promotion on Purchase Interest in students of the Faculty of Economics, State University of Medan. The type of research used is quantitative research with a known population. The population in this study were students of the Faculty of Economics, State University of Medan. The sampling technique in this study was by using the Probability Sampling Technique with random sampling technique. Data collection by distributing questionnaires directly to 100 respondents. The results of this study are that Brand Image has a positive and significant effect on Purchase Interest with a beta value of 0.792 and a significance of 0.000. Promotion also has a positive and significant effect with a beta value of 0.255 and a significance of 0.007. Simultaneously, both variables have a contribution of 67% to Purchase Interest R square, with 33% influenced by other factors.

Pengaruh Strategi Pemasaran Digital, Kualitas Produk dan Harga terhadap Keputusan Pembelian Konsumen pada Produk Aksesoris Manik-Manik

2025-06-17

Maharani Ikaningtyas , Syafa Gading Adhip Arafa , Ajeng Suta Mayangsari +4 more | JOURNAL OF ADMINISTRATIVE AND SOCIAL SCIENCE

This study aims to analyze the influence of digital marketing strategies, product quality, and pricing on consumer purchasing decisions in the context of bead accessories. Utilizing a qualitative approach through … This study aims to analyze the influence of digital marketing strategies, product quality, and pricing on consumer purchasing decisions in the context of bead accessories. Utilizing a qualitative approach through literature review, the research synthesizes findings from previous studies published between 2019 and 2024. The results indicate that digital marketing strategies especially those involving social media, visual content, and e-commerce platforms significantly shape consumer preferences and purchasing decisions. Additionally, product quality, including durability, aesthetics, and unique design, plays a crucial role in fostering consumer trust and loyalty. Pricing is also a key determinant, where the perceived value-to-cost ratio greatly influences consumers’ final buying choices. This research contributes to the understanding of consumer behavior within the creative handmade accessory industry and offers practical implications for small business owners in designing more effective marketing strategies.

Analisis Pengaruh Brand Image dan Desain Produk terhadap Minat Membeli Konsumen pada Toko Sepatu Bata Pancing MMTC Kota Medan

2025-06-17

Ronaldo Pardede , Sabda Dian Nurani Siahaan | GEMILANG Jurnal Manajemen dan Akuntansi

This study aims to analyze the influence of Brand Image and Product Design on Consumer Purchase Interest at Bata Pancing Shoes Store MMTC Medan City. The method used is a … This study aims to analyze the influence of Brand Image and Product Design on Consumer Purchase Interest at Bata Pancing Shoes Store MMTC Medan City. The method used is a quantitative approach with probability sampling technique, with the research population being shop visitors located at Jl. Williem Iskandar, Sidorejo, Percut Sei Tuan District, Deli Serdang Regency, North Sumatra. The data were analyzed using SPSS software version 26. The results showed that Brand Image (X1) had a positive and significant effect on Consumer Purchase Interest (Y) with a coefficient of 0.645 and a significance value of 0.000. Meanwhile, Product Design (X2) also had a positive and significant effect with a coefficient of 0.171 and a significance value of 0.007. Simultaneously, both variables contributed 73.8% to Consumer Purchase Interest, while 26.2% was influenced by other factors outside this study. Thus, Bata Pancing Shoes Store is advised to strengthen Brand Image and develop Product Design to increase Consumer Purchase Interest.