Social Sciences › Gender Studies

Media, Gender, and Advertising

Works Count: 48819

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Description

This cluster of papers explores the portrayal of gender roles, stereotypes, and representations in advertising and media, with a focus on the impact of femvertising, Disney princesses, and television commercials. It delves into content analysis of gender portrayal across different cultures and time periods, examining the influence of media on social identity and cultural perspectives.

Keywords

Gender Roles; Advertising; Media Representation; Stereotypes; Femvertising; Disney Princesses; Content Analysis; Television Commercials; Social Identity; Cultural Perspectives

An Introduction to Visual Culture

2023-05-02

Nicholas Mirzoeff

Preface Introduction 1. Sight Becomes Vision: From al-Haytham to Perspective 2. '1492': Expulsions, Expropriations, Encounters 3. Slavery, Modernity and Visual Culture 4. Panoptic Modernity 5. Imperial Transcultures: From Kongo to … Preface Introduction 1. Sight Becomes Vision: From al-Haytham to Perspective 2. '1492': Expulsions, Expropriations, Encounters 3. Slavery, Modernity and Visual Culture 4. Panoptic Modernity 5. Imperial Transcultures: From Kongo to Congo 6. Sexuality Disrupts: Measuring the Silences 7. Inventing the West 8. Decolonizing Vision 9. Discrete States: Digital Worlds From the Difference Engine to Web 2.0 10. The Death of 'The Death of Photography' 11. Celebrity: From Imperial Monarchy to Reality TV 12. Watching War.

Visual methodologies : an introduction to researching with visual materials

2012-01-01

Gillian Rose

Chapter 1: Researching with Visual Materials - A Brief Survey An Introductory Survey of 'the Visual' Understanding the Social Effects of Visual Materials Three Criteria for a Critical Visual Methodology … Chapter 1: Researching with Visual Materials - A Brief Survey An Introductory Survey of 'the Visual' Understanding the Social Effects of Visual Materials Three Criteria for a Critical Visual Methodology Chapter 2: Towards a Critical Visual Methodology The Three Sites of Production, the Image Itself and Its Audiencing The Site of Production The Site of the Image The Site of Audiencing Chapter 3: How to Use This Book Reading This Book Selectively on the Basis of Sites and Modalities Reading This Book Selectively on the Basis of Having Found Some Images Why you Should Also Read Books Other Than This One How Each Chapter Works A Quick Word on Finding Your Images Another Quick Word, on Referencing and Reproducing Your Images Chapter 4: 'The Good Eye': Looking at Pictures Using Compositional Interpretation Compositional Interpretation: An Introduction Doing Compositional Interpretation: Technologies and the Production of the Image Doing compositional interpretation: The compositionality of the Image Itself Compositional Interpretation: An Assessment Chapter 5: Content Analysis: Counting What You (Think You) See Content Analysis: An Introduction Four Steps to Content Analysis Content Analysis: An Assessment Chapter 6: Semiology: Laying Bare the Prejudices beneath the Smooth Surface of the Beautiful Semiology: An Introduction Choosing Images for a Semiological Study The Sign and its Meaning-Making Processes in Mainstream Semiology Making Meaning Socially: Social Semiotics Semiology: An Assessment Chapter 7: Psychoanalysis: Visual Culture, Visual Pleasure, Visual Disruption Psychoanalysis and Visuality: An Introduction A Longer Introduction to Psychoanalysis and Visuality: Subjectivity, Sexuality and the Unconscious How is Sexual Difference Visual 1: Watching Movies with Laura Mulvey How is Sexual Difference Visual 2: From the Fetish to Masquerade From the Voyeuristic Gaze to the Lacanian Gaze: Other Ways of Seeing From the Disciplines of Subjection to the Possibilities of Fantasy Queer Looks Reflexivity Psychoanalysis and Visuality: An Assessment Chapter 8: Discourse Analysis: Text, Intertextuality, Context Discourse and Visual Culture: An Introduction An Introduction to Discourse Analysis I and Discourse Analysis II Finding Your Sources for a Discourse Analysis I Discourse Analysis I: The Production and Rhetorical Organization of Discourse Discourse Analysis I And Reflexivity Discourse Analysis I: An Assessment Chapter 9: Discourse Analysis II: Institutions and Ways of Seeing Another Introduction to Discourse and Visual Culture Finding Your Sources for Discourse Analysis II The Apparatus of the Gallery and the Museum The Technologies of the Gallery and Museum The Visitor Discourse Analysis II: An Assessment Chapter 10: To Audience Studies and Beyond: Ethnographies of Television Audiences, Fans and Users Audience Studies: An Introduction Audiences, Fans and Users Audience Studies Researching Audiences and Fans Ethnographies of Visual Objects Ethnographic Studies of Audiencing: An Assessment Chapter 11: Making Photographs as Part of a Research Project: Photo-Documentation, Photo-Elicitation and Photo-Essays Making Photographs as Part of a Research Project: An Introduction Photo-Documentation Photo-Elicitation Photo-Essays Making Photographs as Part of a Research Project: An Assessment Chapter 12: Ethics and Visual Research Methods An Introduction to Research Ethics and Visual Materials Consent, Anonymity, Copyright Consent Anonymity Copyright Conclusions: Ethics, Visual Research and Contemporary Visual Culture Chapter 13: Visual Methodologies: A Review Introduction Sites, Modalities and Methods Mixing Methods Useful Reading on Various Visual Materials List of Key Terms

The Handbook of Visual Analysis

2004-01-01

Theo van Leeuwen , Carey Jewitt

Introduction Content Analysis of Visual Images - Philip Bell Approaches to Analysis in Visual Anthropology - Malcolm Collier Seeing beyond Belief - Martin Lister and Liz Wells Cultural Studies as … Introduction Content Analysis of Visual Images - Philip Bell Approaches to Analysis in Visual Anthropology - Malcolm Collier Seeing beyond Belief - Martin Lister and Liz Wells Cultural Studies as an Approach to Analyzing the Visual Semiotics and Iconography - Theo van Leeuwen A Therapeutic Perspective - Gertraud Diem-Wille The Use of Drawings in Child Psychoanalysis and Social Science Visual Meaning - Carey Jewitt and Rumiko Oyama A Social Semiotic Approach Practices of Seeing, Visual Analysis - Charles Goodwin An Ethnomethodological Approach Analyzing Film and Television - Rick Iedema A Social Semiotic Account of 'Hospital: An Unhealthy Business'

Window shopping: cinema and the postmodern

1993-10-01

Anne Friedberg

Departing from those who define postmodernism in film merely as a visual style or set of narrative conventions, Anne Friedberg develops the first sustained account of the cinema's role in … Departing from those who define postmodernism in film merely as a visual style or set of narrative conventions, Anne Friedberg develops the first sustained account of the cinema's role in postmodern culture. She explores the ways in which nineteenth-century visual experiences--photography, urban strolling, panorama and diorama entertainments--anticipate contemporary pleasures provided by cinema, video, shopping malls, and emerging reality technologies. Comparing the visual practices of shopping, tourism, and film-viewing, Friedberg identifies the experience of virtual mobility through time and space as a key determinant of postmodern cultural identity. Evaluating the theories of Jameson, Lyotard, Baudrillard, and others, she adds critical insights about the role of gender and gender mobility in the configurations of consumer culture. A strikingly original work, Window Shopping challenges many of the existing assumptions about what exactly postmodern is. This book marks the emergence of a compelling new voice in the study of contemporary culture.

Crip Theory: Cultural Signs of Queerness and Disability

2006-09-15

C. Br Nicholson

No abstract available No abstract available

Variations on a Theme Park: The New American City and the End of Public Space

1994-09-01

Teresa Caldeira

An Analysis of Information Content in Television Advertising

1977-01-01

Alan J. Resnik , Bruce L. Stern

What do Chocks, Pizza Hut, Trident Sugarless Gum, and the U.S. Poison Center have in common? What do Chocks, Pizza Hut, Trident Sugarless Gum, and the U.S. Poison Center have in common?

Man-of-Action Heroes: The Pursuit of Heroic Masculinity in Everyday Consumption: Figure 1

2004-09-01

Douglas B. Holt , Craig J. Thompson

Journal Article Man-of-Action Heroes: The Pursuit of Heroic Masculinity in Everyday Consumption Get access Douglas B. Holt, Douglas B. Holt Search for other works by this author on: Oxford Academic … Journal Article Man-of-Action Heroes: The Pursuit of Heroic Masculinity in Everyday Consumption Get access Douglas B. Holt, Douglas B. Holt Search for other works by this author on: Oxford Academic PubMed Google Scholar Craig J. Thompson Craig J. Thompson Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 31, Issue 2, September 2004, Pages 425–440, https://doi.org/10.1086/422120 Published: 01 September 2004

Cultural Feminism versus Post-Structuralism: The Identity Crisis in Feminist Theory

1988-04-01

Linda Alcoff

The Structure of Male Role Norms

1986-05-01

Edward H. Thompson , Joseph H. Pleck

Content Analysis in Consumer Research

1977-06-01

Harold H. Kassarjian

Journal Article Content Analysis in Consumer Research Get access Harold H. Kassarjian Harold H. Kassarjian Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of … Journal Article Content Analysis in Consumer Research Get access Harold H. Kassarjian Harold H. Kassarjian Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 4, Issue 1, June 1977, Pages 8–18, https://doi.org/10.1086/208674 Published: 01 June 1977 Article history Received: 01 January 1977 Revision received: 01 April 1977 Published: 01 June 1977

Development of a scale to measure the trait of food neophobia in humans

1992-10-01

Patricia Pliner , Karen L. Hobden

Sex Typing and the Avoidance of Cross-Sex Behavior.

1976-01-01

Lidia Sandra , Ellen Lenney

This article presents evidence for the hypothesis that cross-sex behavior is motivationally problematic for sex-typed individuals and that they actively avoid it as a result. In particular, when asked to … This article presents evidence for the hypothesis that cross-sex behavior is motivationally problematic for sex-typed individuals and that they actively avoid it as a result. In particular, when asked to indicate which of a series of paired activities they would prefer to perform for pay while being photographed, sex-typed subjects were more likely than either androgynous or sex-reversed subjects to prefer sex-appropriate activity and to resist sex-inappropriate activity, even though such choices cost them money. Moreover, actually engaging in cross-sex behavior caused sex-typed subjects to report greater psychological discomfort and more negative feelings about themselves.

STORIES OF THE STORYTELLING ORGANIZATION: A POSTMODERN ANALYSIS OF DISNEY AS "TAMARA-LAND".

1995-08-01

David M. Bøje

My purpose is to theorize Walt Disney enterprises as a storytelling organization in which an active-reactive interplay of premodern, modern, and postmodern discourses occurs. A postmodern analysis ... My purpose is to theorize Walt Disney enterprises as a storytelling organization in which an active-reactive interplay of premodern, modern, and postmodern discourses occurs. A postmodern analysis ...

The McDonaldization of Society

2001-01-01

George Ritzer

Preface 1. An Introduction to McDonaldization McDonalds as a Global Icon The Long Arm of McDonaldization The Dimensions of McDonaldization The Advantages of McDonaldization A Critique of McDonaldization: The Irrationality … Preface 1. An Introduction to McDonaldization McDonalds as a Global Icon The Long Arm of McDonaldization The Dimensions of McDonaldization The Advantages of McDonaldization A Critique of McDonaldization: The Irrationality of Rationality What Isn't McDonaldized McDonald's Troubles: Implications for McDonaldization A Look Ahead 2. McDonaldization and Its Precursors: From the Iron Cage to the Industry Bureaucratization: Making Life More Rational The Holocaust: Mass-Produced Death Scientific Management: Finding the One Best Way The Assembly Line: Turning Workers Into Robots Levittown: Putting Up Houses - Boom, Boom Shopping Centers: Malling America McDonald's: Creating the Fast-Food Factory Conclusion 3. Efficiency: Drive-Throughs and Finger Foods Streamlining the Process Simplifying the Product Putting Customers to Work Conclusion 4. Calculability: Big Macs and Little Chips Emphasizing Quantity Rather Than Quality of Products Giving the Illusion of Quantity Reducing Production and Service to Number Conclusion 5. Predictability: It Never Rains on Those Little Houses on the Hillside Creating Predictable Settings Scripting Ineraction With Customers Making Employee Behavior Predictable Creating Predictable Products and Processes Minimizing Danger and Unpleasantness Conclusion 6. Control: Human and Nonhuman Robots Controlling Employees Controlling Customers Controlling the Process and the Product The Ultimate Experience of Control? Birth and Death Conclusion 7. The Irrationality of Rationality: Traffic Jams on Those Happy Trails Inefficiency: Long Lines at the Checkout High Cost: Better Off at Home The Illusion of Fun: Ha, Ha, the Stock Market Just Crashed The Illusion of Reality: Even the Singers Aren't Real False Friendliness: Hi, George Disenchantment: Where's the Magic Health and Environmental Hazards: Even Your Pets Are at Risk Homogenization: It's No Different in Paris Dehumanization: Getting Hosed at Trough and Brew Conclusion 8. Globalization and McDonaldization: Does It All Amount to... Nothing? Globalization McDonaldization and Grobalization Nothing-Somthing and McDonaldization Nothing-Something and Grobalization-Glocalization The Case for McDonaldization as an Example of the Glocalization of Something The Case for McDonaldization as an Example of the Grobalization of Nothing Conclusion 9. McDonaldization in a Changing World: Are There Any Limits? The Forces Driving McDonaldization: It Pays, We Value It, It Fits Other Major Social Changes: McDonaldization in the Era of the Posts Are There Any Limits to the Expansion of McDonaldization? Looking to the Future: De-McDonaldization? Conclusion 10. Dealing With McDonaldization: A Practical Guide Creating Reasonable Alternatives: Sometimes You Really Do Have to Break the Rules Fighting Back Collectively: Saving Hearts, Minds, Taste Buds, and the Piazza di Spagna Coping Individually: Skunk Works, Blindfolded Children, and Fantasy Worlds Conclusion Index About the Author

Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction

1991-03-01

John W. Schouten

Journal Article Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction Get access John W. Schouten John W. Schouten Search for other works by this author … Journal Article Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction Get access John W. Schouten John W. Schouten Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 17, Issue 4, March 1991, Pages 412–425, https://doi.org/10.1086/208567 Published: 01 March 1991 Article history Received: 01 January 1990 Revision received: 01 September 1990 Published: 01 March 1991

Guardians of the Flutes: Idioms of Masculinity.

1981-11-01

Dave King , Gilbert Herdt

The role of the mass media in promoting a thin standard of bodily attractiveness for women

1986-05-01

Brett Silverstein , Lauren Perdue , Barbara Peterson +1 more

Developmental Recognition of Consumption Symbolism

1982-06-01

Russell W. Belk , Kenneth D. Bahn , Robert Mayer

Journal Article Developmental Recognition of Consumption Symbolism Get access Russell W. Belk, Russell W. Belk Search for other works by this author on: Oxford Academic PubMed Google Scholar Kenneth D. … Journal Article Developmental Recognition of Consumption Symbolism Get access Russell W. Belk, Russell W. Belk Search for other works by this author on: Oxford Academic PubMed Google Scholar Kenneth D. Bahn, Kenneth D. Bahn Search for other works by this author on: Oxford Academic PubMed Google Scholar Robert N. Mayer Robert N. Mayer Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 9, Issue 1, June 1982, Pages 4–17, https://doi.org/10.1086/208892 Published: 01 June 1982 Article history Received: 01 July 1981 Revision received: 01 December 1981 Published: 01 June 1982

Alice Doesn't: Feminism, Semiotics, Cinema

1985-01-01

Christine Holmlund , Teresa de Lauretis

PREFACE ACKNOWLEDGMENTS INTRODUCTION 1. THROUGH THE LOOKING-GLASS 2. IMAGING 3. SNOW ON THE OEDIPAL STAGE 4. NOW AND NOWHERE 5. DESIRE IN NARRATIVE 6. SEMIOTICS AND EXPERIENCE NOTES INDEX PREFACE ACKNOWLEDGMENTS INTRODUCTION 1. THROUGH THE LOOKING-GLASS 2. IMAGING 3. SNOW ON THE OEDIPAL STAGE 4. NOW AND NOWHERE 5. DESIRE IN NARRATIVE 6. SEMIOTICS AND EXPERIENCE NOTES INDEX

Cultivation Analysis: An Overview

1998-06-01

George Gerbner

If future historians wanted to know about the common cultural environment of stories and images into which a child was born in the second half of the 20th century, where … If future historians wanted to know about the common cultural environment of stories and images into which a child was born in the second half of the 20th century, where would they turn? How would they describe its action structure, thematic content, and representation of people? How would they trace the ebb and flow of its currents? Pathetic to say, they would find no other source than our own Cultural Indicators database and reports.

The Role of Family Communication in Consumer Socialization of Children and Adolescents

1985-03-01

George P. Moschis

While studies of communication effects on consumer behavior of the young have focused mainly on the effects of mass media (advertising in particular), little research has examined the effects of … While studies of communication effects on consumer behavior of the young have focused mainly on the effects of mass media (advertising in particular), little research has examined the effects of interpersonal communication. One finds relatively little theoretical and empirical work regarding the role of interpersonal communication in the development of consumer behavior of young people. This article deals with one important type of interpersonal communication—family communication. It conceptualizes the family communication processes and effects, reviews literature regarding the role of family communication in consumer learning of children and adolescents, develops a set of propositions on the basis of theory research, and suggests directions for future research.

Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses

1999-06-01

Edward F. McQuarrie , David Glen Mick

Journal Article Visual Rhetoric in Advertising: Text-Interpretive, Experimental, and Reader-Response Analyses Get access Edward F. McQuarrie, Edward F. McQuarrie Search for other works by this author on: Oxford Academic PubMed … Journal Article Visual Rhetoric in Advertising: Text-Interpretive, Experimental, and Reader-Response Analyses Get access Edward F. McQuarrie, Edward F. McQuarrie Search for other works by this author on: Oxford Academic PubMed Google Scholar David Glen Mick David Glen Mick Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 26, Issue 1, June 1999, Pages 37–54, https://doi.org/10.1086/209549 Published: 01 June 1999 Article history Received: 01 June 1998 Revision received: 01 December 1998 Published: 01 June 1999

The Tourist: A New Theory of the Leisure Class.

1977-03-01

Suzanne Wedow , Dean MacCannell

Foreword by Lucy Lippard The Tourist in 2013 Introduction to the 1989 Edition Acknowledgments Introduction 1. Modernity and the Production of Touristic Experiences 2. Sightseeing and Social Structure 3. The … Foreword by Lucy Lippard The Tourist in 2013 Introduction to the 1989 Edition Acknowledgments Introduction 1. Modernity and the Production of Touristic Experiences 2. Sightseeing and Social Structure 3. The Paris Case: Origins of Alienated Leisure 4. The Other Attractions 5. Staged Authenticity 6. A Semiotic of Attraction 7. The Ethnomethodology of Sightseers 8. Structure, Genuine and Spurious 9. On Theory, Methods, and Application Epilogue Notes Index

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Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production

2009-06-10

Carlos Alberto Scolari

Many concepts have been developed to describe the convergence of media, languages, and formats in contemporary media systems. This article is a theoretical reflection on “transmedia storytelling” from a perspective … Many concepts have been developed to describe the convergence of media, languages, and formats in contemporary media systems. This article is a theoretical reflection on “transmedia storytelling” from a perspective that integrates semiotics and narratology in the context of media studies. After dealing with the conceptual chaos around transmedia storytelling, the article analyzes how these new multimodal narrative structures create different implicit consumers and construct a narrative world. The analysis includes a description of the multimedia textual structure created around the Fox television series 24. Finally, the article analyzes transmedia storytelling from the perspective of a semiotics of branding.

The Starbucks Brandscape and Consumers’ (Anticorporate) Experiences of Glocalization

2004-12-01

Craig J. Thompson , Zeynep Arsel

Journal Article The Starbucks Brandscape and Consumers' (Anticorporate) Experiences of Glocalization Get access Craig J. Thompson, Craig J. Thompson Search for other works by this author on: Oxford Academic PubMed … Journal Article The Starbucks Brandscape and Consumers' (Anticorporate) Experiences of Glocalization Get access Craig J. Thompson, Craig J. Thompson Search for other works by this author on: Oxford Academic PubMed Google Scholar Zeynep Arsel Zeynep Arsel Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 31, Issue 3, December 2004, Pages 631–642, https://doi.org/10.1086/425098 Published: 01 December 2004

Selecting Celebrity Endorsers:The Practitioner's Perspective

2001-05-01

B. Zafer Erdoğan , Michael J. Baker , Stephen Tagg

<h3>ABSTRACT</h3> Although a number of scholars have investigated effective celebrity endorser characteristics with consumer samples using experimental methods, there is only one study by Miciak and Shanklin (1994) that explored … <h3>ABSTRACT</h3> Although a number of scholars have investigated effective celebrity endorser characteristics with consumer samples using experimental methods, there is only one study by Miciak and Shanklin (1994) that explored the point of view of practitioners who are responsible for the selection of celebrities. This paper investigates British advertising agency managers9 consideration of important celebrity characteristics when selecting an endorser and these factors9 importance according to product types. The research findings validate much of the consumer-based research in that managers consider a range of criteria when choosing celebrity endorsers and indicate that the importance of the criteria depends on the product type.

Contemporary Advertising

1984-01-01

Barbara J. Coe , Courtland L. Bovée , William F. Arens +1 more

The beauty myth: how images of beauty are used against women

1992-01-01

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Happy Objects

2010-01-01

Sara Ahmed

Gender Advertisements.

1979-09-01

Derral Cheatwood , Erving Goffman

Gender schema theory: A cognitive account of sex typing.

1981-01-01

L. Sandra

Gender Advertisements

1978-05-01

Richard W. Pollay , Erving Goffman

Variations on a Theme Park: The New American City and the End of Public Space

1994-09-01

Teresa Caldeira , Michael Sorkin

Reel bad Arabs: how Hollywood vilifies a people

2002-01-01

Linnéa Hussein

Reel Bad Arabs - How Hollywood Vilifies a People (2006) Directed by Sut Jhally Distributed by Media Education Foundation www . Mediaed . org Run time: 50 minutes Based on … Reel Bad Arabs - How Hollywood Vilifies a People (2006) Directed by Sut Jhally Distributed by Media Education Foundation www . Mediaed . org Run time: 50 minutes Based on his book of same name, author Dr. Jack G. Shaheen's documentary, Reel Bad Arabs: How Hollywood Vilifies a People, lays claim to an examination of virtually every feature that Hollywood has ever made containing an appearance by an Arab or a depiction of what he calls Arabland: non- specified Middle Eastern setting filled with all tools from Ali Baba Kit (veiled women, sheiks, desert, belly dancers, terrorists, etc. - all stereotypes associated with the Arab). Shaheen, professor of Mass Communication at Southern Illinois University, is no newcomer to politics of representation. A former consultant on Middle Eastern affairs for CBS news, he won Janet Lee Stevens Award from University of Pennsylvania for his outstanding contribution towards a better understanding of our global community as well as being presented with a Lifetime Achievement Award by American-Arab Anti- Discrimination Committee. Shaheen draws on this extensive background for film, situating himself as an authority by intercutting his own commentary with Hollywood's most offensive scenes aimed to vilify Arabs. Beginning in silent era, with films such as Arabia, then moving on to successive key periods in film history - classical Hollywood period (Samson against Sheik, 1962; Invitation to Dance, 1956); action flicks of 1980s (Cannonball Run 2, 1984; Back to Future, 1985; Network, 1984); films of 1990s, (True Lies, 1994; Aladdin, 1992) and finally, 2000 and post-9/11 era (Rules of Engagement, 2000; Syriana, 2005) - he sets up an impressive framework to clarify hostility towards Arab characters, not only throughout film history but also in prevailing times. Shaheen's film argues that visual vilification of Arab people has been going on for more than a century, starting with early European depictions of Orient in art and increasing in visual media after World War II with founding of state of Israel, Arab oil embargo of 1970s, and Iranian Revolution. The documentary successfully illustrates racism inherent in blockbuster cinema, by using popular filmic examples to ensure film's premise resonates with its audience. According to Shaheen, Hollywood injects evil Arabs and slurs demeaning them in films that have nothing to do with Middle East. As an extensive example he discusses Father of Bride II (1995), in which Mr. Habib is manifestation of money-greedy, sleazy Arab caricature who yells at his wife in gibberish whenever she attempts to speak up. Another fixed stereotype Shaheen criticizes is oversexed Arab buffoon who is obsessed with American women that we find in films such as Happy Hooker goes to Washington or Jamie Farr's character in Cannonball Run 11 (I have a weakness for blondes and women without mustaches.) Interestingly, toward end of documentary Shaheen suggests that Arab comedians, such as ArabAmerican Ahmed Ahmed, may be one solution to problem, through their use of humor to reveal and therefore end prejudices. Such self-deprecating humor, for Shaheen, can serve to both counteract stereotypes and neutralize social power inherent in prejudicial humor of others. The film is subdivided into several chapters such as: Myths of Arabland; The Arab Threat: Mideast Politics & Hollywood; Terror Inc. Demonizing Palestinians & Muslims; Islamophobia; and Getting Real. In this way, audiences unfamiliar with visual media studies, or history of U.S. international relations, receive an introduction into highly controversial historical relationship between U.S. and Middle East. According to Shaheen, cinema, as a vehicle which fosters stereotype of evil Arab, is fueled by exhausting repetition of same images on screen. …

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Adonis Complex: The Secret Crisis of Male Body Obsession

2008-01-01

Roberto Olivardia

Combining case studies with scientific research, this book reveals a threat that is as serious as the beauty myth for women or anorexia nervosa for girls. Growing numbers of young … Combining case studies with scientific research, this book reveals a threat that is as serious as the beauty myth for women or anorexia nervosa for girls. Growing numbers of young men are taking the quest for perfect muscles, skin and hair too far, crossing the line from normal interest to abnormal obsession. The symptoms of this body obsession, excessive workouts, steroid abuse, eating disorders, and body and muscle dysmorphic disorder lead to problems with sex and intimacy, relationships and work. This book shows what men really think and feel about their bodies, so no-one need suffer alone.

Kadınlar Arası Rekabet: Bir Sisifos Sendromu mu? Dijital Kültürde Rekabetin İnşası-Ekşi Sözlük Kullanıcı Yorumları Üzerine Bir Analiz

2025-06-25

Hatice Karakuş Öztürk | Current Perspectives in Social Sciences

Öz Bu çalışma kadınlar arası rekabetin neden ve nasıl gerçekleştiği sorusuna odaklanmaktadır. Psikolojik, sosyolojik ve evrimsel bakış açısı kadın erkek rekabetinin farklı detaylar üzerine inşa edildiğini iddia etmektedir. Bahsi geçen … Öz Bu çalışma kadınlar arası rekabetin neden ve nasıl gerçekleştiği sorusuna odaklanmaktadır. Psikolojik, sosyolojik ve evrimsel bakış açısı kadın erkek rekabetinin farklı detaylar üzerine inşa edildiğini iddia etmektedir. Bahsi geçen bilim dalları, kadınların erkeklerden daha farklı koşullarda rekabete girdiğini ve güç mücadelesini başka türlü verdiğini iddia etmektedir. Veriler, Ekşi Sözlük platformundan çekilmiştir. Ekşi Sözlük platformunda “kadınlar arası rekabet” başlığında öne çıkan paylaşımlar içerik ve söylem analizi ile değerlendirmeye alınmıştır. Toplamda 260 paylaşımın analizi yapılmış olup veriler, metaforlar, kadın rekabetinin nedenleri ve rekabetin sonuçları şeklinde üç ana başlıkta değerlendirilmiştir. Kullanıcı yorumlarında kadın rekabeti savaş değişkeni özelinde değerlendirilmiştir. Bacılık husumeti, cat fight (kedi savaşı) avlanması gereken et, psikolojik savaş, soğuk savaş, östrojen savaşı, ilkel savaş, gerilim filmi, şiddet içeren oyun, arketipe kadar inen dürtü, pembe taciz, Guelph’ler ve Ghibelline öne çıkan metaforik ifadelerdir. Kadınlar arasındaki rekabet, örgütlenmeyi zorlaştırmanın yanısıra dayanışma ve işbirliği süreçlerini de olumsuz etkilemektedir. Kadın rekabeti bir Sisifos sendromudur ve karşılığı yoktur.

Turizm Pazarlamasında Dijital Dönüşüm

2025-06-24

Dilek Eren | Özgür Yayınları eBooks

Dijital dönüşüm, pazarlama alanında işletmelerin stratejilerini yapılandırma biçimlerinde ve hedef kitleyle kurdukları etkileşimlerde köklü bir değişimi temsil etmektedir. Bu dönüşümün temelinde, veriye dayalı karar alma süreçlerinin artan önemi yer almaktadır. … Dijital dönüşüm, pazarlama alanında işletmelerin stratejilerini yapılandırma biçimlerinde ve hedef kitleyle kurdukları etkileşimlerde köklü bir değişimi temsil etmektedir. Bu dönüşümün temelinde, veriye dayalı karar alma süreçlerinin artan önemi yer almaktadır. Dijital teknolojiler, söz konusu süreçleri kolaylaştırarak işletmelerin başarılarına katkı sağlamaktadır. Günümüzde pazarlama stratejilerinin dijital evrimi, teknoloji kullanımının kapsamını, stratejik işlevini ve pazarlamanın temel yapı taşlarını yeniden kavrama gerekliliğini ortaya koymaktadır. Bu bağlamda, geleneksel ürün odaklı yaklaşımlardan, müşteri merkezli ve veri güdümlü stratejilere geçiş yaşanmakta; bu dönüşüm, modern pazarlama uygulamalarının yeniden biçimlenmesini beraberinde getirmektedir. Yeni teknolojiler ve fikirler, turizm sektöründeki dijital dönüşüm sürecini de hızlandırmaktadır. Dijital dönüşüm ve yapay zekâ destekli politikaların geliştirilebilmesi, turizm sektöründe faaliyet gösteren girişimciler ve işletmeler açısından sürdürülebilirliği destekleyen itici bir güç niteliğindedir. Bu bölümde, turizm pazarlamasında kullanılan uygulama alanları ile bu alanların yapay zekâ destekli işlevleri ve yenilikçi/sürdürülebilir katkıları hakkında bilgilere yer verilmektedir.

A REPRESENTAÇÃO DA MULHER NA CULTURA DIGITAL: UMA ANÁLISE SEMIÓTICA DOS EPISÓDIOS NOSEDIVE E JOAN IS AWFUL DE BLACK MIRROR

2025-06-23

Alcioni Galdino Vieira , Acauã Galdino Vieira Silva | Aracê.

This article proposes a semiotic analysis of the representation of women in technomedia environments, based on the episodes Nosedive (2016) and Joan Is Awful (2023) from the Black Mirror series. … This article proposes a semiotic analysis of the representation of women in technomedia environments, based on the episodes Nosedive (2016) and Joan Is Awful (2023) from the Black Mirror series. The research is based on Charles Sanders Peirce's theory of signs and engages with feminist and media culture studies, with the aim of examining how visual, narrative and performative signs participate in the discursive constructions of the feminine under conditions of algorithmic surveillance, hyperexposure and automation of the image. In Nosedive, the social performance of a protagonist conditioned by a digital reputation system is analyzed, whose visual and behavioral signs reveal a logic of normative control disguised by an aesthetic of compulsory well-being and performed affectivity. This mandatory positivity, articulated with ranking and public validation systems, operates as an instrument of subjective docility and masking of coercive structures under the appearance of individual choice. In Joan Is Awful, we can see the capture of experiences by narrative algorithms, which convert the character's identity into an object of simulation and consumption, removing her control over her own image, in favor of entertainment. The articulation between Peircean semiotics and feminist criticism allows us to interpret how digital culture reconfigures the representations of women through ambiguous sign processes, regulated by social conventions and technical devices. The comparison between the episodes highlights transformations in the modes of audiovisual construction of female identities and points to narrative strategies that suggest possible ruptures in the face of the technological domestication of the image of women.

A produção de longas-metragens de animação no Brasil: Crescimento, Reconhecimento Internacional e Desafios

2025-06-23

Otto Guerra Netto | Caderno Pedagógico

Este artigo, de caráter exploratório, propõe uma análise em três movimentos do cinema de animação brasileiro: Crescimento, Reconhecimento e Desafios. O movimento de Crescimento é marcado pela criação da Ancine … Este artigo, de caráter exploratório, propõe uma análise em três movimentos do cinema de animação brasileiro: Crescimento, Reconhecimento e Desafios. O movimento de Crescimento é marcado pela criação da Ancine e pela ampliação do acesso a tecnologias e formação. No movimento de Reconhecimento, destaca-se a conquista de prêmios internacionais e a consolidação de uma linguagem autoral. O terceiro movimento, Desafios, vivido atualmente, evidencia entraves estruturais, com ênfase na dificuldade de desenvolver roteiros originais. Utiliza-se como exemplo a Otto Desenhos Animados, produtora que apostou na adaptação de quadrinhos como estratégia narrativa. Discute-se, ainda, a busca por uma identidade estética nacional, sugerindo o design vernacular — ou a gambiarra — como pista de brasilidade. Ao destacar as lacunas no fomento ao roteiro e as possibilidades expressivas da precariedade criativa, o artigo pretende contribuir para o debate sobre políticas públicas e caminhos possíveis para o fortalecimento da animação no Brasil.

The Digital Face of Beauty: From Disney Princesses to Teenagers’ Social Media Presentations

2025-06-23

Pınar Algedik , İlhan Bahşi̇ | Journal of Craniofacial Surgery

Türkçe’de Medya Eğlencesi Terminolojisine Kavramsal Bir Katkı: Anlam Ayrımları Üzerine Bir İnceleme

2025-06-23

Pınar Ergin | Türkiye İletişim Araştırmaları Dergisi

“Eğlence” sözcüğünün İngilizce’de entertainment, fun ve amusement sözcükleri ile karşılık bulması kavram karmaşasına yol açmaktadır. Medya eğlencesi araştırmalarında tespit edilen bu sorun, orijinal kaynaklarda yer alan ve kendi içlerinde oldukça … “Eğlence” sözcüğünün İngilizce’de entertainment, fun ve amusement sözcükleri ile karşılık bulması kavram karmaşasına yol açmaktadır. Medya eğlencesi araştırmalarında tespit edilen bu sorun, orijinal kaynaklarda yer alan ve kendi içlerinde oldukça kapsayıcı bu üç terimin değiştirilebilir oluşuyla daha da belirginleşmektedir. Ulusal alan yazındaki kavramsal boşluğu ortaya koyma çabasından doğan bu araştırma notunda, kaynak taramasına gidilerek işaret edilen sözcükler üzerine temsil karşılaştırmaları yapılmıştır. Bunun yanı sıra Eğlence Terminolojisi Çalıştayı notlarından da yararlanılarak çeviri sırasında karşılaşılan bilişsel güçlüğe dikkat çekilmiştir. Araştırma sonucunda disiplinlerin kendi eğlence anlayışlarını geliştirmekte olduğu; iletişim bilimlerinin entertainment, sosyolojinin fun, psikolojinin amusement odağında çalıştığı tespit edilmiştir. Bu tespitin yanı sıra entertainment “eğlence” eşleşmesinin yaygın olarak kullanımı ve iletişim bilimlerinde terimleşmiş olması göz önünde bulundurularak fun için “eğlenme”, amusement için “hoşça vakit geçirme” ya da “eğleniş” gibi alternatif karşılıklar önerilmiştir. Kavramların doğru ve yerinde kullanımının önemine dikkat çeken çalışma, Türkçe’de daha net ve işlevsel bir terminoloji geliştirilmesi gerektiğini vurgulamaktadır. Bu kapsamda hem alandaki kavramsal boşluk ortaya konmuş hem de çözüm önerisi olarak sunulan sözcükler tartışmaya açılarak izleme deneyimi odağında yeni araştırmalara yol gösterilmiştir.

From Stereotype to Empowerment: an Analysis of the Female Body in Advertising through the Lens of Femvertising

2025-06-23

Leandro De sousa Floriano , ANDRÉ LUIZ VASCONCELLOS DA COSTA E SILVA , Elvimara Lobão da Cunha +4 more | Revista de Gestão e Secretariado (Management and Administrative Professional Review)

This article aims to understand the concept of femvertising, a neologism derived from the combination of the English terms feminism and advertising. Femvertising proposes an advertising approach focused on strengthening … This article aims to understand the concept of femvertising, a neologism derived from the combination of the English terms feminism and advertising. Femvertising proposes an advertising approach focused on strengthening the image of women and deconstructing the stereotypes historically associated with them. The methodology adopted was divided into two stages: the first consisted of a literature review based on scientific articles, aligned with case studies of the Itaipava beverage commercial and Dove’s “Real Beauty Sketches” campaign; the second stage involved field research with 93 women, through the application of a questionnaire containing questions about female perceptions regarding the representation of women in advertising campaigns. The results reveal that advertising campaigns adopting more inclusive and respectful approaches significantly contribute to women's empowerment. Brands that use femvertising demonstrate greater sensitivity to gender issues and promote more realistic and positive representations of women. It is concluded that femvertising represents a relevant strategy both for marketing and for society, as it helps to enhance the value of women and address gender inequality.

Folklore as a pedagogical tool

2025-06-22

Mohammad Jashim Uddin , Khairul Alam , Md. Zargis Talukder | Journal of Interdisciplinary Studies in Education

In this paper, we investigate the role of folklore as a pedagogical tool in enhancing cultural awareness and critical engagement through Shakespeare’s The Merchant of Venice. The study highlights how … In this paper, we investigate the role of folklore as a pedagogical tool in enhancing cultural awareness and critical engagement through Shakespeare’s The Merchant of Venice. The study highlights how these motifs shape character motivations, thematic structures, and societal dynamics within the play by analyzing key folkloric elements such as myths, superstitions, and cultural narratives. Employing a qualitative methodology, the research explores the cultural tensions, prejudices, and values of the Renaissance period and examines their relevance to contemporary societal issues. Grounded in theoretical frameworks such as folklore theory, cultural pedagogy, and critical identity theory, the study demonstrates how integrating folklore into educational practices fosters empathy, critical thinking, and a nuanced understanding of cultural diversity. The findings reveal the transformative potential of folklore-based pedagogy in creating critically engaged learners and underline Shakespeare’s enduring value in addressing themes of prejudice, identity, and cultural inclusion.

Losing My Religion. Wpływ mormońskiej polityki i stosunku do homoseksualności na muzykę popularną – analiza piosenki Trash z albumu Excommunication Tylera Glenna

2025-06-21

Kamil Falentin | Literatura Ludowa

Artykuł stanowi studium przypadku skonfliktowanych ze sobą tożsamości i przejawianie się tego stanu w muzyce popularnej. Głównym przedmiotem moich rozważań jest twórczość mormońskiego piosenkarza Tylera Glenna, wokalisty zespołu Neon Trees … Artykuł stanowi studium przypadku skonfliktowanych ze sobą tożsamości i przejawianie się tego stanu w muzyce popularnej. Głównym przedmiotem moich rozważań jest twórczość mormońskiego piosenkarza Tylera Glenna, wokalisty zespołu Neon Trees grającego niezależny rock. Jego solowy album – Excommunication (wypuszczony w październiku 2016 r.) – odnosi się do skomplikowanych relacji między wiarą i seksualnością w kontekście wewnętrznej polityki Kościoła Jezusa Chrystusa Świętych w Dniach Ostatnich. Płyta powstała jako rekcja na wprowadzone w 2015 r. przez Kościół mormoński rozporządzenie, które zabrania dzieciom wychowywanym przez pary jednopłciowe przystąpienia do sakramentu chrztu. W mojej pracy analizuję teledyski i utwory wydane przez wspomnianego artystę i pokazuję, w jaki sposób polityczny i społeczny dyskurs na temat nieheteronormatywnej seksualności w mormońskiej społeczności znajduje odzwierciedlenie w audiowizualnej postaci muzyki popularnej. Głównym przedmiotem mojej analizy jest utwór Trash, ponieważ kontrowersje, jakie wzbudził po wydaniu, nadały mu status publicznej deklaracji. W artykule tym chcę pokazać, w jaki sposób forma audiowizualna może stać się kulturoznawczym narzędziem do badania społecznych i politycznych struktur zamkniętych społeczności.

Reimagining Traditional Chinese Folktales: A Feminist Literary Critique of Mulan

2025-06-20

Zhou Wei , Alisol M. Frianeza-Mamacos | Pacific International Journal

This paper critically analyzes the evolving portrayals of Mulan through the lens of gender performativity, intersectionality, and postcolonial feminism. Using content and discourse analysis, the study compares the original Chinese … This paper critically analyzes the evolving portrayals of Mulan through the lens of gender performativity, intersectionality, and postcolonial feminism. Using content and discourse analysis, the study compares the original Chinese Ballad of Mulan with Disney’s 1998 animated and 2020 live-action adaptations. Mulan’s gender performance, situated at the intersection of culture, identity, and power, is interpreted differently across societies. Western audiences largely view her as a feminist icon, while Eastern critiques emphasize her deviation from filial and cultural norms. The study reveals how global feminist ideals often clash with indigenous values, complicating efforts to construct universally accepted feminist narratives. Mulan emerges as a contested symbol of empowerment, identity, and cultural negotiation in intersectionality.

OILAVIY ZO‘RAVONLIK VA UNING OMMAVIY AXBOROT VOSITALARIDA YORITILISHI

2025-06-20

Iroda JURAEVA | Markaziy osiyoda media va kommunikatsiyalar xalqaro ilmiy jurnali.

Ushbu maqolada oilaviy zo‘ravonlik muammosi va uning ommaviy axborot vositalarida qanday yoritilishi tahlil etiladi. Tadqiqotning asosiy maqsadi – OAV orqali oilaviy zo‘ravonlik hodisalariga bo‘lgan ijtimoiy munosabatlarni shakllantirishdagi omillarni aniqlash hamda … Ushbu maqolada oilaviy zo‘ravonlik muammosi va uning ommaviy axborot vositalarida qanday yoritilishi tahlil etiladi. Tadqiqotning asosiy maqsadi – OAV orqali oilaviy zo‘ravonlik hodisalariga bo‘lgan ijtimoiy munosabatlarni shakllantirishdagi omillarni aniqlash hamda OAVda mavjud stereotiplar va yondashuvlarni ko'rib chiqishdan iborat. Tadqiqot davomida ayrim OAV vositalari zo‘ravonlik holatlariga yuzaki yondashayotgani, jabrlanuvchilarning holatiga yetarli darajada e’tibor qaratilmayotgani aniqlanadi.

AXBOROT MADANIYATIDA TELEVIZION FORMATLARNING OʻRNI (TELESERIAL MISOLIDA)

2025-06-20

Mohinur AHMETJANOVA | Markaziy osiyoda media va kommunikatsiyalar xalqaro ilmiy jurnali.

Ushbu tezisda zamonaviy axborot jamiyatida televizion formatlar, xususan, teleseriallarning tutgan oʻrni, ularning ijtimoiy ongga taʼsiri hamda axborot madaniyatini shakllantirishdagi roli yoritilgan. Teleseriallar orqali ommaga axborot yetkazishning o‘ziga xos xususiyatlari, ularning … Ushbu tezisda zamonaviy axborot jamiyatida televizion formatlar, xususan, teleseriallarning tutgan oʻrni, ularning ijtimoiy ongga taʼsiri hamda axborot madaniyatini shakllantirishdagi roli yoritilgan. Teleseriallar orqali ommaga axborot yetkazishning o‘ziga xos xususiyatlari, ularning ijtimoiy, madaniy va tarbiyaviy jihatlari tahlil qilinadi. Shu bilan birga, telemahsulotlar orqali tarqatilayotgan g‘oyaviy yo‘nalishlar va ularning axborot madaniyatiga ta’siri muhokama etiladi.

XORIJIY MAMLAKATLAR JURNALISTIKASI TARAQQIYOTINING O‘ZIGA XOSLIKLARI

2025-06-20

Yoqutxon ERKABOYEVA | Markaziy osiyoda media va kommunikatsiyalar xalqaro ilmiy jurnali.

Mazkur maqolada zamonaviy xorijiy jurnalistikadagi globallashuv va integratsiyalashuv jarayonlari, shuningdek, bu jarayonlarga milliy jurnalistikalar, xususan, O‘zbekiston OAVlarining munosabati tahlil etiladi. AQSH va Buyuk Britaniya OAVlari bilan Yevropa qit’asi jurnalistikasining tarixiy, … Mazkur maqolada zamonaviy xorijiy jurnalistikadagi globallashuv va integratsiyalashuv jarayonlari, shuningdek, bu jarayonlarga milliy jurnalistikalar, xususan, O‘zbekiston OAVlarining munosabati tahlil etiladi. AQSH va Buyuk Britaniya OAVlari bilan Yevropa qit’asi jurnalistikasining tarixiy, siyosiy va madaniy kontekstdagi farqlari yoritiladi. Xatchins komissiyasi tomonidan ishlab chiqilgan “ozod va javobgar matbuot” g‘oyalari jurnalistik faoliyatda muhim yo‘nalish sifatida ko‘rsatiladi. Shu bilan birga, jurnalistikaning ijtimoiy javobgarligi, axborot erkinligi va milliy o‘zlikning saqlanishi bo‘yicha konseptual yondashuvlar berilgan.

MIJOZLAR BILAN BARQAROR ALOQALARNI TA’MINLASHDA SODIQLIK DASTURLARIDAN FOYDALANISH

2025-06-20

Nafisa Xalilova | Ilgʻor iqtisodiyot va pedagogik texnologiyalar.

Ushbu maqolada moda sanoatida sodiqlik dasturlarining mijoz sadoqatiga ta’siri o‘rganildi. Tadqiqot avvalo mavzu bo‘yicha adabiyotlarning tizimli tahlilini o‘z ichiga oldi, so‘ngra onlayn so‘rovnoma orqali 200 nafar respondentdan ma’lumot to‘plandi. Logistik … Ushbu maqolada moda sanoatida sodiqlik dasturlarining mijoz sadoqatiga ta’siri o‘rganildi. Tadqiqot avvalo mavzu bo‘yicha adabiyotlarning tizimli tahlilini o‘z ichiga oldi, so‘ngra onlayn so‘rovnoma orqali 200 nafar respondentdan ma’lumot to‘plandi. Logistik regressiya modeli yordamida sodiqlik dasturida ishtirok, chegirmalar va mobil ilova orqali foydalanish omillari xarid qarorlariga ijobiy ta’sir ko‘rsatgani aniqlandi. Model pseudo R² koeffitsienti 0.48 ni tashkil etib, tahlilga kiritilgan o‘zgaruvchilar dispersiyaning yarmidan ortig‘ini izohladi. Tadqiqot natijalari moliyaviy rag‘bat va raqamli platformalarning qulayligi mijoz sadoqatini oshirishda hal qiluvchi omillar ekanini ko‘rsatdi. Maqola sodiqlik dasturlarini samarali loyihalash uchun adabiyotlarni chuqur o‘rganish, empirik so‘rovlar va ekonometrik tahlil yondashuvlarini uyg‘unlashtirish zarurligini ta’kidlaydi.

Dijital Çağda Türk-Yunan İlişkilerini Yeniden Değerlendirmek: Instagram Örnekleminde Bir Analiz

2025-06-20

Ayşe Tuğba KAR , Uğur Gündüz | Türkiyat Mecmuası / Journal of Turkology

Portrayal of Thai Soft Power in Thai Series: A Case Study of I Told Sunset About You

2025-06-20

Xin Fan , Salas Supalakwatchana | Journal of Community Development Research (Humanities and Social Sciences)

This study examines the portrayal of Thai soft power in “I Told Sunset About You”, focusing on its role as a cultural export aligned with Thailand’s “5Fs” strategies (Food, Fashion, … This study examines the portrayal of Thai soft power in “I Told Sunset About You”, focusing on its role as a cultural export aligned with Thailand’s “5Fs” strategies (Food, Fashion, Film, Fighting, and Festivals). Through qualitative textual analysis, the research explores how the series integrates Thai cultural elements such as language, cuisine, festivals, and regional settings in Phuket, while addressing universal themes of identity and LGBTQ+ representation. By blending cultural authenticity with emotional storytelling, the series enhances cross-cultural understanding and empathy. Its depiction of Southern Thai identity and nuanced narratives positions “I Told Sunset About You” as a tool for cultural diplomacy, boosting Thailand’s global reputation, tourism, and soft power. The findings underscore the transformative potential of Thai BL media in promoting cultural exchange and inclusivity, contributing to Thailand’s leadership in Southeast Asian media and cultural exports.

KINOSHUNOSLIK VA KINOJURNALISTIKA: BOG‘LIQLIK VA TAFOVUTLAR

2025-06-20

Gulnoza SHARAFOVA | Markaziy osiyoda media va kommunikatsiyalar xalqaro ilmiy jurnali.

Mazkur maqola kinojurnalistika va kinoshunoslikning o‘ziga xos jihatlari, jamiyat va insoniyat oldidagi vazifalarini tahlil etadi. Jurnalistlik faoliyatning bir bo‘lagi bo‘lgan hujjatli kinoning bugungi tendensiyalarini tahlil qilgan. Mavzu hayotiy misollar va … Mazkur maqola kinojurnalistika va kinoshunoslikning o‘ziga xos jihatlari, jamiyat va insoniyat oldidagi vazifalarini tahlil etadi. Jurnalistlik faoliyatning bir bo‘lagi bo‘lgan hujjatli kinoning bugungi tendensiyalarini tahlil qilgan. Mavzu hayotiy misollar va soha mutaxassislarining fikr-mulohazalaridan foydalanilgan holda tadqiq etildi.

Short video narratives and Porter’s framework: the role of parasocial interaction

2025-06-20

Iddrisu Mohammed , Mahmoud Abdulai Mahmoud , Robert Ebo Hinson | Tourism Critiques Practice and Theory

Purpose This study aims to investigate the effects of short video narratives on cost focus and differentiation focus, which subsequently influenced the intention to visit. The role of parasocial interaction … Purpose This study aims to investigate the effects of short video narratives on cost focus and differentiation focus, which subsequently influenced the intention to visit. The role of parasocial interaction was also examined. Drawing on the narrative transportation theory and Porter’s framework, this research collected data from a total of 1,214 online participants who had watched the short videos. Structural equation modelling was used to test the hypotheses. The results suggested that short video narratives transported viewers into the story world (narrative transportation) of Porter’s framework. Thus, short video narratives positively provided tourists with a sense of cost-effectiveness (cost focus), and uniqueness (differentiation focus) of the horti-tourism destinations. Again, the destination’s cost focus subsequently led to the intention to visit. Also, parasocial interaction significantly strengthens the relationship between cost and differentiation on intention to visit. This study is one of the first attempts to provide an important perspective for destination stakeholders in applying narrative transportation to generate insights into Porter’s framework.

Engagement With Brand Posts on International Women's Day: An Empirical Analysis of Differences in Gender and Authenticity

2025-06-19

Rafael Bravo , José Miguel Pina Pérez | International Journal of Consumer Studies

ABSTRACT Despite the rising interest shown in feminist issues in the last decade, brand management research has focused less on feminism than on other social causes. This study analyses the … ABSTRACT Despite the rising interest shown in feminist issues in the last decade, brand management research has focused less on feminism than on other social causes. This study analyses the participation of the 100 most valuable brands on Twitter/X in International Women's Day (IWD) from 2014 to 2023. Grounded in theories of social identification, brand gender congruence, and authenticity, we hypothesise variations in brand engagement based on consumer gender, brand type, and message type. Panel data analysis revealed that women engage more actively than men in terms of likes, retweets, and comments, particularly with brands that target them. Contrary to expectations, “authentic” posts received fewer likes and retweets than did “non‐authentic”, suggesting that IWD is perceived more as a moment to celebrate and share than a time to discuss real actions or commitment to feminist causes. These findings highlight the need to consider additional factors to understand brand engagement with feminist causes.

Framing of femininity: A cognitive study of gendered metaphors in brand advertisements

2025-06-19

Amna Aziz , Xu Wen , Muhammad Khizar Hayat Naeem +1 more | Acta Psychologica

The Symbiosis of the Internal and the External and the Temporalisation of Social Space in Coleridge’s The Rime of the Ancient Mariner

2025-06-19

Nurten Birlik | Litera:dil,edebiyat ve kültür araştırmaları dergisi

Counter-Narrative or Marketing Gimmick? Defining Male Beauty in Indonesian Skincare Ads from the Lens of Young Male Audience

2025-06-19

Salsabila Mutia Rahmadani , Mashita Phitaloka Fandia Purwaningtyas | Masculinities & Social Change

This paper originates from an awareness of a prevailing issue among Indonesian male audiences who tend to criticize the portrayals of male skincare users as deviating from traditional masculinity. Challenging … This paper originates from an awareness of a prevailing issue among Indonesian male audiences who tend to criticize the portrayals of male skincare users as deviating from traditional masculinity. Challenging these conventional ideals, MS Glow X Keanu ads features Indonesian male influencer, Keanu, who defies traditional male beauty notions by presenting traditionally feminine visual elements and practices that contradicts the established standards of male beauty advertising. This paper aims to provide insights into the perspective of young male audiences who are active skincare users as informants; how they define male beauty through the depiction of Keanu in the ads. Using a reception analysis method, this paper considers informants’ level of involvement in skincare usage and the influence of other internal and external socio-cultural factors on their interpretations. The findings show that even though informants tend to see and agree that Keanu’s appearance on the ads as the counter-narrative for stereotypical male beauty, they also suspect that Keanu’s usage as model of ads is merely a marketing gimmick from MS Glow, because of his virality and impact factors among Indonesian youngsters.

Just for fun: an empirically based framework for advertising fun

2025-06-19

Tyler Milfeld , Matthew Pittman | International Journal of Advertising

Once Upon A Princess: The Construction of Princesshood in The Disney Princess Animated Film

2025-06-19

Annisa Gissena , Rivga Agusta | Jurnal Indonesia Sosial Sains

Disney Princess films, such as Cinderella (1950), Snow White and the Seven Dwarfs (1937), and Beauty and the Beast (1991), are global cultural phenomena that influence children's perceptions of royalty. … Disney Princess films, such as Cinderella (1950), Snow White and the Seven Dwarfs (1937), and Beauty and the Beast (1991), are global cultural phenomena that influence children's perceptions of royalty. In Indonesia, this depiction has become more prominent among children than traditional royal figures, such as local princesses from historical contexts, raising concerns about shifting local cultural narratives. This study explores how Disney Princess films construct the concept of a princess as a royal symbol, focusing on depictions of royalty through visual and narrative elements. Using Roland Barthes' semiotic framework, this qualitative research conducts an in-depth analysis of the denotative, connotative, and mythical meanings in certain scenes in all three films. Data were collected by observing and documenting visual representations, transcribing relevant dialogues, and applying Barthes' concepts of textual meaning to connect findings to broader cultural narratives. The analysis of this study reveals that the Disney Princess films construct the princess character as a symbol of nobility through characteristics such as physical beauty, kindness, empathy, and social status. These characteristics are naturalized into society's expectations of the definition of a princess, thereby perpetuating Western ideals of royalty. These findings highlight the dominance of global media narratives that can mask local cultural representations. This research contributes to the study of media and culture by revealing the hegemonic influence of Disney Princess films on children's perceptions of the royal family. It emphasizes the need for more inclusive media representation that respects local traditions and encourages a richer understanding of cultural diversity among younger generations.

Müşteri Deneyiminde Üçüncü Alan: Fijital Deneyim

2025-06-18

Canan Armağan , Kudret Armağan | Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi

İşletmeler açısından günümüz koşullarında benzersiz bir müşteri deneyimi yaratabilmek, hem çevrimiçi hem de çevrimdışı satış noktalarında hayati bir öneme sahiptir. Tek kanaldan alışveriş yapmayı kabul etmeyen günümüz müşterisi için fijital … İşletmeler açısından günümüz koşullarında benzersiz bir müşteri deneyimi yaratabilmek, hem çevrimiçi hem de çevrimdışı satış noktalarında hayati bir öneme sahiptir. Tek kanaldan alışveriş yapmayı kabul etmeyen günümüz müşterisi için fijital teknolojiler, fiziksel ve dijital deneyim alanlarını bütünleştiren ancak farklı özelliklere sahip yeni bir deneyim alanı oluşturmuştur. Teknolojiyle geliştirilmiş bu üçüncü deneyim alanı, müşterinin satın alma yolculuğuna değer katan ve kurumsal rekabet avantajını şekillendiren benzersiz bir ekosistem yaratmıştır. Fijital deneyimin amacı, insan-teknoloji etkileşimi yolu ile çok kanallı alışverişi mümkün kılmak, fijital teknolojiler aracılığıyla kişiselleştirilmiş bir deneyim oluşturmaktır. Bu çalışma, fijital deneyim ile ilgili güncel teknolojileri ve istatistikleri derleyerek kapsamlı bir kavramsal çerçeve oluşturarak, fijital pazarlama stratejileri geliştirmek isteyen uygulayıcılara yardımcı olmayı amaçlamaktadır.

Unveiling ethnic tourism imaginaries: A multimodal evaluation of Xizang Autonomous Region's Douyin promotions

2025-06-18

Shufa Du , Cecilia Yin Mei Cheong | Ibérica

Social media platforms are instrumental in helping tourism destinations project their tourism imaginaries to potential tourists. In light of this, this study refines a multimodal evaluative semiotic framework to understand … Social media platforms are instrumental in helping tourism destinations project their tourism imaginaries to potential tourists. In light of this, this study refines a multimodal evaluative semiotic framework to understand how the Xizang Autonomous Region's (hereafter Xizang) tourism imaginaries are communicated via verbal and visual semiotic resources on mobile social media, i.e., Douyin. Analyzing 340 short videos from the official account of Xizang, we discerned seven distinctive attributes characterizing its tourism imaginaries. These encompass abundant natural resources, a wealth of historical and cultural heritages, authentic and immersive encounters, stable and supportive governance by the Chinese government, portrayal as a land of sanctity and healing, exceptional warmth and hospitality, and firm commitments to environmental sustainability. These multifaceted tourism imaginaries reflect the contemporary societal dynamics in the era of "nèi juǎn" (involution) of China's and Xizang's unique sociocultural and political contexts. The study's findings could guide marketing efforts and support sustainable growth in tourism, offering insights for branding in Xizang and similar ethnic destinations.

Consumer reactions to the use of sex appeals in influencer vs brand social media marketing

2025-06-17

Nurul Hosen , Vlad Demsar , Carla Ferraro +1 more | Journal of Business Research

Gender Differences in Audience Engagement and Interpretation of Global Media Content

2025-06-17

Anna Maria Kontolatou | Journalism and Media

This study investigates the relationship between gender and global media consumption habits, platform preferences, and engagement types. Prior research suggests that gender significantly influences media preferences, with men being traditionally … This study investigates the relationship between gender and global media consumption habits, platform preferences, and engagement types. Prior research suggests that gender significantly influences media preferences, with men being traditionally engaged with news, action-oriented content, and competitive media, and women with entertainment, lifestyle, and social media-driven content. The current primary quantitative research is based on a questionnaire that was distributed online and answered by 292 respondents, equally distributed between men and women. The research findings showed that men are more likely to consume news, video games, and discussion-based media. On the other hand, women showed higher engagement with entertainment content, music, and listening-based media. Pearson’s correlation analysis, conducted using SPSS (v23), further confirmed these gendered preferences. Despite the persistence of traditional gendered media patterns, this research also identified the areas in which digital platforms seem to facilitate more balanced engagement across the two genders.

Proposed index of diversity and research diversity acceptance in education advertising

2025-06-16

Keita Kinjo , Hajime Miyauchi | Journal of Marketing Analytics

Cinderella Ate My Daughter: Dispatches from the Front Lines of the New Girlie-Girl Culture

2025-06-12

Elvira Ortiz Illescas | Sociedad e Infancias

<i>‘No Flowers for the New Boss’</i> : Interrogating Malawian Newspapers Political Cartoon Stereotypical Representations of a Woman Anti-Corruption Bureau Director

2025-06-12

Herbert Chiyambi Chandilanga , Victor Chikaipa | Agenda

MASKULINITAS INKLUSIF DAN IKLAN PRODUK PERAWATAN LAKI-LAKI: ANALISIS SEMIOTIKA IKLAN MSGLOW

2025-06-12

Prasad Aditya | Jurnal Komunikasi dan Media

Konsumsi produk perawatan laki-laki menunjukan tanda peningkatan. Hal ini memiliki hubungan dengan bagaimana maskulinitas direpresentasikan dalam iklan produk perawatan laki-laki yang mengalami pergeseran. Representasi maskulinitas yang ditampilkan dalam iklan produk … Konsumsi produk perawatan laki-laki menunjukan tanda peningkatan. Hal ini memiliki hubungan dengan bagaimana maskulinitas direpresentasikan dalam iklan produk perawatan laki-laki yang mengalami pergeseran. Representasi maskulinitas yang ditampilkan dalam iklan produk perawatan juga berhubungan dengan kebutuhan produsen untuk menjual produknya kepada konsumen. Iklan “Msglow Marshel Widianto X Babe Cabita” adalah sebuah iklan produk perawatan laki-laki yang juga merepresentasikan maskulinitas dalam iklan produk perawatannya. Studi ini memiliki tujuan untuk menjelaskan bagaimana iklan tersebut merepresentasikan maskulinitas dan bagaimana representasi tersebut menjadi bagian dari kebutuhan laki-laki dalam mengkonsumsi produk perawatan. Penelitian ini menggunakan metode studi dokumentasi dengan kacamata semiotika struktural Roland Barthes dalam melaksanakan proses pengumpulan data guna mengungkap makna yang disiarkan. Teori maskulinitas inklusif dan metroseksualitas juga digunakan untuk membantu mengungkapkan representasi maskulinitas yang tersirat di dalam iklan tersebut. Hasil dari penelitian ini menunjukan bahwa maskulinitas direpresentasikan dengan mendobrak nilai-nilai maskulinitas ortodoks dan menolak stereotip machismo. Maskulinitas diasosiasikan dengan ekspresi gender feminin, asosiasi dengan homoseksualitas, dan interaksi homosocial. Perawatan diri juga diasosiasikan dengan nilai-nilai maskulinitas yang direpresentasikan. Dengan mengikutsertakan ekspresi feminin dan interaksi homososial, serta beragam bentuk maskulinitas, pesan bahwa semua orang berhak menggunakan produk perawatan teramplifikasi. Hal ini memperluas makna konotatif tentang siapa yang dapat menggunakan produk tersebut.

Melodies of Meaning: Deconstructing Gender in Disney Narratives through Feminist Post-Structuralist Discourse Analysis

2025-06-10

Saima Umer , Rosahan Amber Ali | The critical review of social sciences studies

Gender portrayal of characters in Disney princesses’ movies has been a rich topic of research by the scholars, especially in the field of feminist linguistics. Many studies have examined the … Gender portrayal of characters in Disney princesses’ movies has been a rich topic of research by the scholars, especially in the field of feminist linguistics. Many studies have examined the impact of these films on children’s perception and ideology with a specific reference to gender roles in day-to-day life. Some studies have concluded that there are many prevailing stereotypes in the portrayal of the female leading characters in the films. Keeping in view the aforementioned context the present research is an attempt to explore how present-day movies by Disney animation are reshaping the previously made ideology with a transition in female characterization from subjugation to liberation. Utilizing qualitative paradigm along with Baxter’s (2003) Feminist Post-structuralist Discourse Analysis (FPDA) this research analyzes the lyrical properties of Disney thematic songs in Brave (2012) and Frozen (2013). Moreover, two Focus Group Discussions (FGD) engaging Kruger's (2000) model have been conducted to validate the findings of lyrical (textual) analysis and to ground it in Pakistani context. The research examines the use of transition in lyrical discourses with reference to portrayal of female characters as savior and destiny choosers. The results of the study depict significant changes in the lyrical discourses of the princesses towards progressively commanding language as the verbal utterances of the three protagonists (Merida from Brave, Anna & Alsa from Frozen) may have become more forceful and demanding. Besides, it highlights the importance of language as a powerful tool of de/constructing ideologies because language is not merely a means of constituting reality rather it also gets under socio-political and historical influences for its creation.

Gender Representation in Serial Dramas

2025-06-09

Greta Iapalucci | Academic Quarter | Akademisk kvarter

Audiovisual media shape audience perceptions and beliefs, particularly among young adults, influencing societal views on gender equality. This study aims to propose a reproducible teaching methodology for high school classrooms … Audiovisual media shape audience perceptions and beliefs, particularly among young adults, influencing societal views on gender equality. This study aims to propose a reproducible teaching methodology for high school classrooms to enhance students’ ability to critically assess gender representation in serial dramas. Using a multimedia annotation software, the methodology involves two hands-on activities: (i) quantifying women’s on-screen presence by tagging their speaking time to compare it with that of men and (ii) documenting observations based on four common stereotypes in the portrayal of women on TV — physical appearance (often sexualized), parenting role (as caregiving mothers), sentimental relationship (as fiancées or wives) and occupational status (as homemakers or in low-status positions). Following the analysis, students share their findings in guided class discussions, which allow them to make meaning of the representations they observe and to challenge preconceived notions. This methodology encourages students to reflect on the media they consume, fostering awareness of how gender stereotypes shape social behavior.

Specific Factors That Make Disney Successful

2025-06-09

Yufei Qi , Yinong Wang , Changan Zhang | Advances in Economics Management and Political Sciences

The paper presents a comprehensive SWOT assessment of the Walt Disney Company, emphasizing internal and external factors that facilitate its promotion and stewardship in the global entertainment arena. In this … The paper presents a comprehensive SWOT assessment of the Walt Disney Company, emphasizing internal and external factors that facilitate its promotion and stewardship in the global entertainment arena. In this assignment, we will dive into Disney's merits, such as its strong brand of $57 billion, diversified business, and proprietary franchises such as Marvel, Star Wars, and Pixar, which have secured Disney's success. The essay further highlights Disney's challenges, such as dependency on a limited range of creative equipment and a continuous need to find a profitable formula in the trendy broadcasting world. The analysis also shows international markets creating new opportunities for growth and technological innovation advances like VR and AI content personalization. Alongside these merits, the paper details the challenges like tough competition from Netflix, Warner Bros., and many other economic and regulatory barriers. This paper maintains that, through unchecked innovation, global market expansion, and transformation, Disney can become more competitive and forever win the battle for dominance against its stronger competitors in a hard-fought and increasingly cutthroat competitive industry.

Framing European Youth Gender Attitudes through Serial Dramas

2025-06-09

Marica Spalletta , Paola De Rosa , Nicola Ferrigni | Academic Quarter | Akademisk kvarter

The wide universe of serial drama acts both as mirror and shaper of young adults’ perceptions and attitudes towards social issues, also fostering their growing interest in gender-related ones. Drawing … The wide universe of serial drama acts both as mirror and shaper of young adults’ perceptions and attitudes towards social issues, also fostering their growing interest in gender-related ones. Drawing from the European project GEMINI-Gender Equality through Media Investigation and New training Insights (CERV-2022-GE), this study provides the insights from the qualitative research phase, consisting of 15 focus groups interviews carried out in 4 countries (Denmark, Italy, Ireland and Romania) with the aim of detecting the interplay between serial narratives, gender issues and European young adults. The main findings show complex dynamics between media consumption and youth views, revealing how serial dramas can challenge stereotypes and promote conversations around gender topics, though they tend to reinforce existing attitudes rather than change views or behaviours.

Serial Drama as a Catalyst for Gender Equality

2025-06-09

Kim Toft Hansen , Louise Brix Jacobsen , Sarah Arnold +2 more | Academic Quarter | Akademisk kvarter

In this article, the editors highlight the pressing need for the educational reinforcement of gender equality as a principle in European societies. Media has been central both to the organisation … In this article, the editors highlight the pressing need for the educational reinforcement of gender equality as a principle in European societies. Media has been central both to the organisation of gender equality initiatives and activities and to the resistance to it. While media is often cited as the cause or agent of anti-gender rhetoric, it is also leveraged for the promotion of gender equality as evidenced in the increasing visibility of and attention to gender issues across various media including TV and film, broadcasting, social media and the press. The editors attend specifically to serial drama as a tool and catalyst for the promotion of gender equality. Focusing on young people as key stakeholders in gender equality and change agents for an equitable world, the introduction and contributions to the issue identify some of the challenges that educators face in teaching gender equality and proposes several valuable tools and techniques for using serial dramas addressed to or watched by young people.

Visual representation of domestic violence in Kompas.com and Detik.com

2025-06-06

Muria Endah Sokowati , Fauziah Hassan | Jurnal ASPIKOM

Domestic violence cases are increasingly being exposed in various news outlets, reporting women are disproportionately affected by both physical and sexual violence. The extensive coverage of these incidents represents a … Domestic violence cases are increasingly being exposed in various news outlets, reporting women are disproportionately affected by both physical and sexual violence. The extensive coverage of these incidents represents a significant advancement in empowering women's positions. Nevertheless, given the enduring influence of patriarchal society within the media business, it is necessary to do a more in-depth analysis of how women are depicted while reporting domestic violence, especially from visual representations. The author investigated the news reporting of domestic violence from Kompas.com and Detik.com during 2022-2023. The analysis revealed that there is ambiguity in representing women as the victims of domestic violence. The two outlets' progressive approach is evident in the narrative, as they position the women as the subjects. However, from the visual images, both outlets continue to perpetuate the notion of women as victims by portraying them in a prejudiced manner.

Las preferencias de los adolescentes sobre los personajes televisivos de ficción seriada

2016-01-01

Oihane Korres , Iciar Elexpuru Albizuri

Los adolescentes, en pleno proceso de construccion de su propia identidad, encuentran en los personajes televisivos modelos a traves de los cuales ampliar su mundo social y encontrar su lugar … Los adolescentes, en pleno proceso de construccion de su propia identidad, encuentran en los personajes televisivos modelos a traves de los cuales ampliar su mundo social y encontrar su lugar en la sociedad. El objetivo de este articulo es explorar las preferencias de los adolescentes sobre los personajes de ficcion seriada. Se analizan las redacciones personales sobre su personaje preferido elaboradas por 464 estudiantes de ultimo curso de educacion secundaria obligatoria de Vizcaya (Espana). A traves del analisis de contenido se identifican los argumentos y los elementos comunes que proporcionan los adolescentes en dichas redacciones. Los resultados muestran que la identificacion con los personajes emerge como una categoria importante a la hora de elegir un personaje como favorito. En general, valoran el humor y la personalidad del personaje asi como su sana relacion con la familia y los amigos, y, tanto chicos como chicas, prefieren personajes masculinos mayores que ellos. Se concluye que la metodologia cualitativa permite avan¬zar en la comprension de la compleja relacion entre los adolescentes y los personajes de ficcion seriada y que, por tanto, es relevante seguir trabajando en esta linea. Adolescents, who are in the process of forming their own identity, find role models in television characters through which to expand their social horizons and find their place in society. The aim of this article is to explore adolescents’ preferences regarding characters in serialized fiction. This study analyzes personal essays about the favorite television character of 464 students in their final year of compulsory secondary education in Biscay (Spain). Through content analysis, common arguments and elements discussed by the teens in their texts are identified. The results show that identification with a character emerges as an important factor in adolescents’ choice of a character as their favorite. In general, teens appreciate the humor and personality of the character as well as his or her healthy relationship with family and friends, and both boys and girls prefer male characters that are older than them. The study concludes that qualitative methodology allows for the advancement of understanding of the complex relationship between adolescents and characters in serialized fiction, and, therefore, it is important to continue working with these techniques.